Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
News report
Milestone moment

Revenue in the US spa industry has exceeded the US$20bn mark according to ISPA’s latest stats


The US spa sector experienced a significant boost in revenue last year reaching US$20.1bn (€18.3bn, £15.9bn) and surpassing a significant industry milestone.

This outpaces the previous high of US$19.1bn (€17.4bn, £15.1bn) in revenues, which was realised in 2019.

This figure is one of the Big Five – key spa financial indicators that the International Spa Association (ISPA) reveals ahead of its full US Spa Industry Study around August time.

The study is conducted by PricewaterhouseCoopers (PwC) and the Big Five includes total revenue, total spa visits, number of spa locations, revenue per visit and the total number of US spa industry employees (see table).

Crossing the threshold
“The US spa industry has rebounded very strongly,” says Colin McIlheney, global research leader at PwC, who first predicted in 2018 that the sector had the potential to reach the iconic US$20bn threshold by 2020.
In 2021, he was still optimistic and predicted a significant rebound with pent-up demand for wellbeing. Now in 2023, McIlheney believes the industry is witnessing a watershed moment.

“It’s been a tremendously challenging couple of years. But it’s very clear that the spa industry in the US has shown great resilience. This is the dawn of a new decade of growth.”

Tammy Pahel, VP of spa & wellness operations at the forward-thinking Carillon Miami Wellness Resort comments: “We expect to see numbers significantly increase further in 2023 with the ongoing demand for wellness tourism and touchless technologies.

“People are placing greater value on their holistic health, so it’s no secret that the rise of the spa industry is showing no signs of slowing down.”

Locations, visits and spend
Continuing the good news, the number of US spas increased by 280 locations – from 21,510 in 2021 to 21,790 in 2022. This indicates a 1.3 per cent jump and is more than five times the number of locations recorded since the inaugural 2000 ISPA industry study.

The number of spa visits grew from 173 million in 2021 to 181 million in 2022. McIlheney says: “Visits aren’t yet back at 2019 levels (190 million), which highlights the ongoing recovery of the industry.”

Meanwhile, revenue per spa visit rose by US$7 (€6, £6) for the second time in year-over-year numbers, settling at US$111.5 (€102, £88), another all-time high.

“This aligns with what we’re seeing at Lapis, the spa at Fontainebleau Miami Beach,” says the property’s new director of spa and wellness, Shane Upson, who has nearly three decades of experience in hospitality. “Guest visits have increased and they want to spend more time in the spa. Many are even booking more than one service. Not only are they wanting a massage, but they are investing in themselves in a more thoughtful way.”

Susan Hern, COO of Woodhouse Spas, which has 80 day spa franchises across the US, adds: “Beyond the record-breaking revenues, the growth in spa visits and the increasing number of spa locations are noteworthy indicators of our industry’s strength and relevance. I’m excited to see the sustained demand for spa experiences and the industry’s ability to cater to a diverse customer base.

“The rise in revenue per visit showcases the industry’s dedication to providing high-quality, personalised services that align with customers’ evolving expectations. And this is in line with what we are seeing at all of our locations.”

Workforce growth
The total number of industry employees also continued on an upward trajectory in 2022, increasing by 4.6 per cent to 360,700.

Spa industry figure CG Funk, currently chief therapeutic experience officer at Massage Heights with its 115 retreats, says. “These findings show the resilience of our industry. We successfully navigated the COVID obstacles which included deep losses in employees across all spa sectors.

“It’s heartening to see such a positive jump in overall staffing numbers. While we do need to stay highly focused on continued recruiting and retention efforts, these numbers indicate that our efforts in 2022 helped achieve positive results in this category.”

ISPA president Lynne McNees concludes: “The spa industry is making up for lost time and revenue growth of 11.1 per cent is the spotlight statistic. But the increase in staffing – especially full-time employees, up more than 5 per cent – is an even more unmistakable indicator of vitality.”

ISPA revealed a first look at the 2023 US Spa Industry Study during its 2023 Conference and Expo in May. The full report will be released later this year. See www.experienceispa.com

Credit: Lynne McNees

"The spa industry is making up for lost time" –  Lynne McNees, ISPA president

Revenue per spa visit sits at US$111.5 – an all-time industry high Credit: photo: shutterstock/Versta
Visits grew by 4.1 per cent and experts say the sector is at the dawn of a new decade of growth Credit: photo: shutterstock/PeopleImages.com - Yuri A
People are placing far more value on their holistic health Credit: photo: shutterstock/Jacob Lund
FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beltrami Linen S.r.l.

Beltrami is an Italian family-owned business with over 50 years’ experience in textile manufacturing [more...]
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
News report
Milestone moment

Revenue in the US spa industry has exceeded the US$20bn mark according to ISPA’s latest stats


The US spa sector experienced a significant boost in revenue last year reaching US$20.1bn (€18.3bn, £15.9bn) and surpassing a significant industry milestone.

This outpaces the previous high of US$19.1bn (€17.4bn, £15.1bn) in revenues, which was realised in 2019.

This figure is one of the Big Five – key spa financial indicators that the International Spa Association (ISPA) reveals ahead of its full US Spa Industry Study around August time.

The study is conducted by PricewaterhouseCoopers (PwC) and the Big Five includes total revenue, total spa visits, number of spa locations, revenue per visit and the total number of US spa industry employees (see table).

Crossing the threshold
“The US spa industry has rebounded very strongly,” says Colin McIlheney, global research leader at PwC, who first predicted in 2018 that the sector had the potential to reach the iconic US$20bn threshold by 2020.
In 2021, he was still optimistic and predicted a significant rebound with pent-up demand for wellbeing. Now in 2023, McIlheney believes the industry is witnessing a watershed moment.

“It’s been a tremendously challenging couple of years. But it’s very clear that the spa industry in the US has shown great resilience. This is the dawn of a new decade of growth.”

Tammy Pahel, VP of spa & wellness operations at the forward-thinking Carillon Miami Wellness Resort comments: “We expect to see numbers significantly increase further in 2023 with the ongoing demand for wellness tourism and touchless technologies.

“People are placing greater value on their holistic health, so it’s no secret that the rise of the spa industry is showing no signs of slowing down.”

Locations, visits and spend
Continuing the good news, the number of US spas increased by 280 locations – from 21,510 in 2021 to 21,790 in 2022. This indicates a 1.3 per cent jump and is more than five times the number of locations recorded since the inaugural 2000 ISPA industry study.

The number of spa visits grew from 173 million in 2021 to 181 million in 2022. McIlheney says: “Visits aren’t yet back at 2019 levels (190 million), which highlights the ongoing recovery of the industry.”

Meanwhile, revenue per spa visit rose by US$7 (€6, £6) for the second time in year-over-year numbers, settling at US$111.5 (€102, £88), another all-time high.

“This aligns with what we’re seeing at Lapis, the spa at Fontainebleau Miami Beach,” says the property’s new director of spa and wellness, Shane Upson, who has nearly three decades of experience in hospitality. “Guest visits have increased and they want to spend more time in the spa. Many are even booking more than one service. Not only are they wanting a massage, but they are investing in themselves in a more thoughtful way.”

Susan Hern, COO of Woodhouse Spas, which has 80 day spa franchises across the US, adds: “Beyond the record-breaking revenues, the growth in spa visits and the increasing number of spa locations are noteworthy indicators of our industry’s strength and relevance. I’m excited to see the sustained demand for spa experiences and the industry’s ability to cater to a diverse customer base.

“The rise in revenue per visit showcases the industry’s dedication to providing high-quality, personalised services that align with customers’ evolving expectations. And this is in line with what we are seeing at all of our locations.”

Workforce growth
The total number of industry employees also continued on an upward trajectory in 2022, increasing by 4.6 per cent to 360,700.

Spa industry figure CG Funk, currently chief therapeutic experience officer at Massage Heights with its 115 retreats, says. “These findings show the resilience of our industry. We successfully navigated the COVID obstacles which included deep losses in employees across all spa sectors.

“It’s heartening to see such a positive jump in overall staffing numbers. While we do need to stay highly focused on continued recruiting and retention efforts, these numbers indicate that our efforts in 2022 helped achieve positive results in this category.”

ISPA president Lynne McNees concludes: “The spa industry is making up for lost time and revenue growth of 11.1 per cent is the spotlight statistic. But the increase in staffing – especially full-time employees, up more than 5 per cent – is an even more unmistakable indicator of vitality.”

ISPA revealed a first look at the 2023 US Spa Industry Study during its 2023 Conference and Expo in May. The full report will be released later this year. See www.experienceispa.com

Credit: Lynne McNees

"The spa industry is making up for lost time" –  Lynne McNees, ISPA president

Revenue per spa visit sits at US$111.5 – an all-time industry high Credit: photo: shutterstock/Versta
Visits grew by 4.1 per cent and experts say the sector is at the dawn of a new decade of growth Credit: photo: shutterstock/PeopleImages.com - Yuri A
People are placing far more value on their holistic health Credit: photo: shutterstock/Jacob Lund
LATEST NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
+ More news   
 
FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beltrami Linen S.r.l.

Beltrami is an Italian family-owned business with over 50 years’ experience in textile manufacturing [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS