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Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.
So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.
“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.
In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.
“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”
As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.
Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
Seed To Skin
Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
Blu Spas, Inc.
Blu is a full-service firm offering project feasibility, planning and design as well as operational [more...]
Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.
So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.
“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.
In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.
“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”
As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.
Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas.
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
Seed To Skin Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
