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Who is Dyaco International and what are the commercial plans globally? Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.
2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.
By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.
We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.
What sort of things can we expect to see in the UK? We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.
There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.
Who is the new team in the UK? We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.
How is Dyaco different from other fitness equipment suppliers? We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.
In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.
Where can we see you this year? We’ll be exhibiting at FIBO, Elevate and ukactive events.
The Ultimate fitness equipment Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.
With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.
The components within Dyaco’s UFC offering comprise: • UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.
• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.
• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.
UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
Spirit Fitness Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.
All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.
The new Spirit 900 CV range is proving popular with health club members
Johnny G by Spirit bikes Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.
In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.
The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.
Indoor cycling legend Johnny G is working with Spirit Fitness
The 16th edition of the esteemed international spa and hospitality industry event, Forum
HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
Who is Dyaco International and what are the commercial plans globally? Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.
2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.
By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.
We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.
What sort of things can we expect to see in the UK? We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.
There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.
Who is the new team in the UK? We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.
How is Dyaco different from other fitness equipment suppliers? We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.
In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.
Where can we see you this year? We’ll be exhibiting at FIBO, Elevate and ukactive events.
The Ultimate fitness equipment Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.
With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.
The components within Dyaco’s UFC offering comprise: • UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.
• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.
• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.
UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
Spirit Fitness Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.
All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.
The new Spirit 900 CV range is proving popular with health club members
Johnny G by Spirit bikes Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.
In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.
The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.
Indoor cycling legend Johnny G is working with Spirit Fitness
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
While British adults are the most active they’ve been in a decade, health
inequalities remain with the same groups missing out, according to Sport
England’s latest Active Lives Adults Report.
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and
Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone
with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of
US$20.1 billion in 2022.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an
all-new design plus enhanced treatments and experiences inspired by its river valley home.
Operator Circadian Trust has launched a five-year growth drive designed to
support health and wellbeing across South Gloucestershire, UK. The initiative
will see a £2.4m investment in its five Active Lifestyle Centres.
The 16th edition of the esteemed international spa and hospitality industry event, Forum
HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
