Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business.
We find out how it’s enabling him to deliver great service to his members
AMP Athletic is using Myzone to deliver optimum levels of intensity
In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.
Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.
High end service Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.
“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.
“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.
There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.
“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.
“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.
With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.
To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333
Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
UK Spa Association
Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
Barr + Wray Ltd
Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business.
We find out how it’s enabling him to deliver great service to his members
AMP Athletic is using Myzone to deliver optimum levels of intensity
In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.
Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.
High end service Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.
“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.
“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.
There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.
“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.
“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.
With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.
To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333
Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
Jessica Sloyan, a wellness operations and training expert, has established an independent
private training academy to provide professional qualifications for practitioners looking to offer
immersive wellness experiences.
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study,
providing further insights into the region’s total US$1 billion (€855 million, £780 million)
industry revenue increase from 2024 to 2025.
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has
broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa –
which is due to open in 2028.
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body
mapping scanners to improve public health, for AI company Midjourney.
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
UK Spa Association Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
