Skincare services have been the most popular with those booking on the Vagaro platform / photo: shutterstock/Studio Romantic
Sal Capizzi
Director of marketing, Book4Time
Sal Capizzi / photo: book4time
More businesses are taking a 360˚ approach to wellness in a variety of ways and adding memberships is the most prominent. We’ve seen an uptick of 8-10 per cent of spas rolling these out since 2021. Memberships make it easy for people to visit spas regularly and they also guarantee a monthly or annual revenue for the business.
We’ve also noticed that yield management and dynamic pricing features are taking the spa and wellness industry by storm.
Yielding your prices can be done easily with Book4Time by day of the week, time of the day, facility utilisation rate or practitioner utilisation rate. This feature also allows for sales and marketing teams to have a better pitch to guests rather than discounting services to fill treatment rooms.
We’ve found that an astounding 25 per cent of our spas are using at least one type of yielding solution to manage their business and are seeing a 5-10 per cent revenue increase because of it.
An astounding 25 per cent of Book4Time spas are using at least one type of yielding solution
Charity Hudnall
VP of marketing, Vagaro
Charity Hudnall / Photo: Vagaro
Spa businesses on the Vagaro platform saw an average 6.6 per cent growth in appointment bookings month-over-month from April 2022 to March 2023. In the 12 months, March 2023 saw the most appointments booked, followed by December 2022 and February 2023.
This data is significant because it correlates with the overall consensus that the global health and wellness-conscious consumer market is growing right along with a boom in the popularity of related services.
In the last 12 months, skincare services were the #1 most-booked appointments for spa businesses, followed by massages, waxing, lash and brows, medical spa services and laser hair removal.
In the last 12 months, there’s been a 6.6 per cent growth in appointment bookings on Vagaro
March was the busiest month for bookings in the last year / Photo: Vagaro
Ricky Daniels
Co-founder, Trybe
Ricky Daniels / Photo: Trybe
We’ve found wellbeing remains a priority despite the tightening of purse strings. But there is a noticeable change in consumer behaviour when it comes down to the type of treatment they book and how much they’re willing to spend.
Spas with lower price point offerings – such as facility access with afternoon tea – have seen a 15 per cent reduction in average spend from June 2022 to April 2023, but a 32 per cent increase in footfall. This indicates guests are looking for access to facilities but not necessarily indulging in add-ons that augment their bill.
We’ve also noticed that spas with an increase in average spend have subsequently seen a decrease in how far in advance guests are booking. The more a spa package costs, the less likely people are to commit to it ahead of time.
In addition, spas that are increasing their prices are seeing a reduction in the number of people through the door.
Higher spending guests book closer to the time of treatment
Zenoti releases 2023 Beauty and Wellness Benchmark Report
Gift cards bring in a notable number of new guests, according to Zenoti’s recently published 2023 Beauty and Wellness Benchmark Report. It found that one out of every five cards sold by spas and salons (21 per cent) is redeemed by a first-time guest. For businesses using Zenoti software, that amounts to more than 890,000 new guests from 2020 through 2022.
The report aggregates the performance of spas, salons and medi spas across North America to determine benchmarks across 12 metrics.
Other findings show that overall the spa segment saw nearly 19 per cent more customer visits in 2022 than the previous year and that barbershops and full-service medi spas led in appointment growth – up 28.5 per cent and 22.5 per cent respectively.
Interestingly, numbers indicate that membership models yield greater results. In 2022, the top 10 per cent earning membership-based spas had 22 per cent higher revenue than their non-membership peers.
Top-earning membership spas had 22 per cent higher revenue than non-membership based spas
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 2
Editor's letter: Feeling optimistic
Revenue is at an all-time high and democratic wellness is bubbling under. It’s an exciting time for spas, says Katie Barnes
Spa People: Taichi Kuma
The son of celebrated architect Kengo Kuma designs a striking shell-like sauna in Japan
Spa People: Ana Ramirez
On her plans to roll out Ancestral Handmade, her regenerative wellness hotel concept, across South America – starting in Colombia
Spa People: Daniel Golby
On ESPA Life's debut in Doha and the markets he has his eyes set on for future expansion
News report: Milestone moment
US spa industry revenue exceeds the US$20bn mark according to ISPA's latest Big Five statistics
Sponsored: MyBlend: A new vision of beauty
Clarins has elevated its myBlend brand with new tech and formulations, as well as forging powerful alliances with global spa partners
Sponsored: Gharieni: Mind expansion
With the quest for better mental health growing ever stronger in the wake of the global pandemic, we ask Gharieni CEO Sammy Gharieni how the company’s wellness technologies are helping spas to meet this consumer demand
Top team: Hilton
Sleep, fitness and new spa concepts are top of the list as Hilton looks to deliver wellness across its 7,000 properties
Thermal spa: The heat is on
With 50 hot springs projects underway, the US is looking to establish itself as a thermal spa destination. Jane Kitchen takes a closer look
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Skincare services have been the most popular with those booking on the Vagaro platform / photo: shutterstock/Studio Romantic
Sal Capizzi
Director of marketing, Book4Time
Sal Capizzi / photo: book4time
More businesses are taking a 360˚ approach to wellness in a variety of ways and adding memberships is the most prominent. We’ve seen an uptick of 8-10 per cent of spas rolling these out since 2021. Memberships make it easy for people to visit spas regularly and they also guarantee a monthly or annual revenue for the business.
We’ve also noticed that yield management and dynamic pricing features are taking the spa and wellness industry by storm.
Yielding your prices can be done easily with Book4Time by day of the week, time of the day, facility utilisation rate or practitioner utilisation rate. This feature also allows for sales and marketing teams to have a better pitch to guests rather than discounting services to fill treatment rooms.
We’ve found that an astounding 25 per cent of our spas are using at least one type of yielding solution to manage their business and are seeing a 5-10 per cent revenue increase because of it.
An astounding 25 per cent of Book4Time spas are using at least one type of yielding solution
Charity Hudnall
VP of marketing, Vagaro
Charity Hudnall / Photo: Vagaro
Spa businesses on the Vagaro platform saw an average 6.6 per cent growth in appointment bookings month-over-month from April 2022 to March 2023. In the 12 months, March 2023 saw the most appointments booked, followed by December 2022 and February 2023.
This data is significant because it correlates with the overall consensus that the global health and wellness-conscious consumer market is growing right along with a boom in the popularity of related services.
In the last 12 months, skincare services were the #1 most-booked appointments for spa businesses, followed by massages, waxing, lash and brows, medical spa services and laser hair removal.
In the last 12 months, there’s been a 6.6 per cent growth in appointment bookings on Vagaro
March was the busiest month for bookings in the last year / Photo: Vagaro
Ricky Daniels
Co-founder, Trybe
Ricky Daniels / Photo: Trybe
We’ve found wellbeing remains a priority despite the tightening of purse strings. But there is a noticeable change in consumer behaviour when it comes down to the type of treatment they book and how much they’re willing to spend.
Spas with lower price point offerings – such as facility access with afternoon tea – have seen a 15 per cent reduction in average spend from June 2022 to April 2023, but a 32 per cent increase in footfall. This indicates guests are looking for access to facilities but not necessarily indulging in add-ons that augment their bill.
We’ve also noticed that spas with an increase in average spend have subsequently seen a decrease in how far in advance guests are booking. The more a spa package costs, the less likely people are to commit to it ahead of time.
In addition, spas that are increasing their prices are seeing a reduction in the number of people through the door.
Higher spending guests book closer to the time of treatment
Zenoti releases 2023 Beauty and Wellness Benchmark Report
Gift cards bring in a notable number of new guests, according to Zenoti’s recently published 2023 Beauty and Wellness Benchmark Report. It found that one out of every five cards sold by spas and salons (21 per cent) is redeemed by a first-time guest. For businesses using Zenoti software, that amounts to more than 890,000 new guests from 2020 through 2022.
The report aggregates the performance of spas, salons and medi spas across North America to determine benchmarks across 12 metrics.
Other findings show that overall the spa segment saw nearly 19 per cent more customer visits in 2022 than the previous year and that barbershops and full-service medi spas led in appointment growth – up 28.5 per cent and 22.5 per cent respectively.
Interestingly, numbers indicate that membership models yield greater results. In 2022, the top 10 per cent earning membership-based spas had 22 per cent higher revenue than their non-membership peers.
Top-earning membership spas had 22 per cent higher revenue than non-membership based spas
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 2
Editor's letter: Feeling optimistic
Revenue is at an all-time high and democratic wellness is bubbling under. It’s an exciting time for spas, says Katie Barnes
Spa People: Taichi Kuma
The son of celebrated architect Kengo Kuma designs a striking shell-like sauna in Japan
Spa People: Ana Ramirez
On her plans to roll out Ancestral Handmade, her regenerative wellness hotel concept, across South America – starting in Colombia
Spa People: Daniel Golby
On ESPA Life's debut in Doha and the markets he has his eyes set on for future expansion
News report: Milestone moment
US spa industry revenue exceeds the US$20bn mark according to ISPA's latest Big Five statistics
Sponsored: MyBlend: A new vision of beauty
Clarins has elevated its myBlend brand with new tech and formulations, as well as forging powerful alliances with global spa partners
Sponsored: Gharieni: Mind expansion
With the quest for better mental health growing ever stronger in the wake of the global pandemic, we ask Gharieni CEO Sammy Gharieni how the company’s wellness technologies are helping spas to meet this consumer demand
Top team: Hilton
Sleep, fitness and new spa concepts are top of the list as Hilton looks to deliver wellness across its 7,000 properties
Thermal spa: The heat is on
With 50 hot springs projects underway, the US is looking to establish itself as a thermal spa destination. Jane Kitchen takes a closer look
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
