Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
Interview
Deborah Szekely

The extraordinary Deborah Szekely has spent 73 years working in the spa industry and announced the launch of a new career on her 90th birthday. Liz Terry went to meet her

By Liz Terry | Published in Spa Business 2013 issue 1


Nothing in my body is 90 years old apart from my knowledge,” explains Deborah Szekely to her attentive audience. “Because the body largely renews itself every seven years, so very few things in me are any older than that.

“And our bodies are nobody’s responsibility but our own. Don’t forget that ultimately no one else really gets the rewards for taking care of that body apart from you.”

I’m at Szekely’s weekly lecture at Rancho La Puerta, in Tecate, Mexico – the destination spa she founded, initially as a health retreat, with her late husband Edmond Szekely 73 years ago – and she’s playing to a full house of spa-goers. We’re in a beautiful wood-beamed room with sweeping views over gardens and mountains.

The crackle of concentration in the room is palpable, because when a 90-year-old with the vivacity, passion and focus of Szekely gives you health advice, you tend to pay extra special attention.

She has great power to influence people with her words, as witnessed at the 2012 Global Spa and Wellness Summit in Aspen, when, as a keynote speaker on health, she moved many to tears with her powerful oratory. “I’m so fortunate I’m able to communicate my feelings about subjects I feel passionately about,” she remarks in our ongoing email correspondence.

The Rancho La Puerta lectures give Szekely the chance to share her knowledge and philosophy with guests and to encourage the attitudes and behaviours that underpin the ethos of the place.

“What you’re doing at the Ranch,” she tells everyone, “is not worrying about losing a few pounds, it’s beginning a conversation with your body – which means listening. You can’t have a conversation without listening. It’s a two-way partnership.

“And once you begin to listen, you’ll be amazed at the rewards – the body wants to live and to thrive, it loves to be healthy and it can be our choice to be healthy. There are a few who have health issues, but for most of us it is a choice. Gaining and losing weight, for example, is a lot of work for the body. It copes, it manages, but it would manage a lot better if we paid it more attention and didn’t make it work so hard at pointless things.

“Everything at the Ranch is designed to teach you to hold hands with yourself,” says Szekely, “to encourage you to learn to listen to the messages your body’s giving you: when you get a headache, for example, there’s a reason. You might not have slept enough, not eaten enough, had a fight with your friend or be dehydrated. Whatever the reason, it’s a message and you need to pay attention and fix it. Our aim is for you to go home with a new respect for your body.

“As you wake in the morning,” she advises, “take time to stretch and feel your body moving. Check it over bit by bit – awaken it to the day – wiggle your fingers and toes, feel the energy and be aware of the miracle of it. Then breathe deeply three or four times, take a moment to feel blessed – the body likes that – to feel blessed, because we are. We have much to feel blessed about.

“Then I’d like you to say out loud, ‘Good Morning!’ Because it is a good morning, with all kinds of possibilities and you’re sending that thought out into the ether. “It makes a difference, that little routine of acknowledging your body at the start of the day,” she explains, “you’ll find that if you’re faced with a decision about how you treat your body – heading towards food you shouldn’t be eating, for example, or trying to make time for exercise – you’ll be more respectful of it if you acknowledge your partnership with it and your ability to control how you behave. It’s the absolute key.

“If you want your body to serve you well, then serve it well: it’s self-regulating, self-healing and it knows what to do, don’t wait until things fall apart before you take action, cherish it and pay attention to it.”

Deeply embedded philosophy
The joy of Rancho La Puerta is that this philosophy of self-reliance and knowledge-sharing can be found in all aspects of the operation. Guests enjoy access to a huge choice of wellness options during their week-long stays – healthy food, wellness lectures, great hiking, a ‘health centre’ offering a good range of spa treatments, four swimming pools and a choice of fitness classes to match any destination spa in the world. It’s no surprise that ‘The Ranch,’ as Szekely lovingly calls it, was voted World’s Best Destination Spa by readers of Travel & Leisure magazine in 2010 and 2011.

Just as important to the overall experience is the physical environment and it’s here that Szekely and her daughter, Sarah-Livia Brightwood, a landscape designer, have collaborated to create a place which cradles and nurtures guests in a thousand delightful and unexpected ways.

Brightwood has created a sustainable, permaculture landscape which supports a rich biodiversity. Flocks of birds fly by, drifts of wildflowers come into view, insects hum and hammocks slung under trees create shady restful sanctuaries to while away the midday hours. It’s a healing place.

The work has taken decades “Each time my mother came to me to say she wanted to add a feature or a building,” says Brightwood, “I had to work out where best to place it.” The result of her deliberations is wonderfully pleasing – lawns roll across a landscape planted with herbs, fruit trees and vines, while footpaths, laid with local, hand-made red brick pavers meander for miles connecting buildings and activities. “We make you walk here,” says Szekely.

Early photographs show the grounds as largely being covered by the indigenous flora, so the beautiful landscaping is a triumph of gardening craft and makes up a significant part of the wellness experience – I propose to Brightwood that her contribution to the Ranch is in many ways equal to her mother’s because of this and she quietly accepts the compliment, while Szekely is clearly extremely proud of her daughter’s work.

Szekely’s son Alex was a driving force in the business until his untimely death from melanoma in 2002 at the age of 44.

He’s credited with working to establish the Ranch’s staff programmes. SpaFinder’s Susie Ellis, who’s close to the Szekelys, recalls: “It was Alex who instilled in the Ranch the appreciation for each member of staff. He believed taking care of those who take care of the guests is of the utmost importance.” It’s clear these prescendents endure today, as the staff are longserving, as well as natural and attentive with guests and clearly care passionately, about being part of the Rancho La Puerta family.

New career
After running for US Congress unsuccessfully aged 60, Szekely “flew the coop” and headed off to Washington DC anyway, where she had a second career running the Inter-American Foundation and other NGOs.

She was deeply involved with the Ranch between 1990 and 2010, when she turned the presidency over to Brightwood who runs it with general manager Roberto Arjona. Today she still sits on the board and her weekly lectures keep her involved.

The arrival of Szekely’s 90th birthday spurred her to find a new way to harness her lifetime of skills for the greater good: “I wanted to do something very special when I turned 90,” she says, “and I can’t begin to tell you the extent of my frustration and anger when I see the terrible state of our health education and decisions about health-related policy. The US government declaring that pizza is a vegetable, for example, how dare they do that?

“I was thinking there must be something we can do,” she says with exasperation, “because we’ve been doing nothing. Health care is sick care in the US. We need an effective focus on prevention and education.”

The solution, and her new passion, is Wellness Warrior (www.wellnesswarrior.org), a lobbying group she’s established for “fighting unhealthy special interests that unduly influence the US Congress and advocating preventative wellness and healthy food”. The organisation has a mission statement ‘Be Heard, Be United, Be Well’.

“There are millions of people involved in wellness,” she says, “but they have no say in Washington. My aim is to raise money for lobbying to bring about change. I want a million people connected with wellness to donate $10year so we can lobby on prevention.

“I want young people whom the current lobbyists are influencing to hear our viewpoint also. They don’t realise how dangerous it is when government guidelines allow pizza to be counted as a ‘vegetable’ in a balanced meal plan. If the main dish was pasta, this could mean that everyone genuinely thinks they’re eating a balanced meal, when they’re very obviously not doing so.

“Vermont and Maine are doing school lunches on a farm-to-table basis throughout the state. It’s healthier – and it’s cheaper! There are so many wonderful initiatives like that which we can promote.

“I think there’s a pent up demand for wellness,” she says. “I want to see if I can create a tipping point. It will either be a spectacular failure or a spectacular success and I’m prepared for either outcome.”

And Szekly’s in a hurry. “For 73 years I’ve made my living making people healthy. Someone worked out I’ve had an impact on 500,000 lives,” she says. “It took 73 years to do that, but I don’t have another 73 years to do another 500,000, so I need to find a faster way using technology.

“There are so many challenges. Old people are over-medicated and sitting themselves to death, drug cocktails are doing harm – diabetes drugs can cause high blood pressure and blood pressure drugs may cause diabetes, for example. The incidence of lifestyle disease is increasing and government policies have led to a situation where the production of unhealthy foods is subsidised so they’re cheaper than the healthy alternatives.”

It sounds as though Szekely plans to make waves in Washington and such a challenge is entirely in line with her views on ageing: “These days, if we look after ourselves, we’re living longer. I urge people to think of life in thirds: the first 30 years are for education and growing up, the second for starting a home and raising kids and the third are wide open for reinvention. The reason you want to be healthy is so you can have these years of glorious freedom. “It’s important to start daydreaming early about what it is you’d like to do when you’re 60,” she says, “that’s the reason people come back to the Ranch over and over again – they want the health so they can have freedom in that heady last third of life.”

So at 90, Szekely is heading out into her fourth ‘third’ of life – nimble from regular pilates classes and workouts, with a spring in her step, a refreshingly fierce attitude and her life experiences under her belt. “I really do feel that what I’m doing is what I was supposed to do,” she says.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2013 issue 1
  • Project update: Floating point
    Michel Kreuger, the man behind Amsterdam’s €9m Floating Gardens spa, tells Magali Robathan how the innovative project is shaping up
  • Everyone's talking about...: Online reviews
    Economists have revealed that just half a star difference in online consumer reviews can make or break a business. But are spa operators doing enough to boost their online reputation?
  • Marketing: Award winning advice
    Spa judge Samantha Foster shares her top tips on how to write an award application entry with a winning edge
  • Interview: Deborah Szekely
    The extraordinary Deborah Szekely has spent 73 years in the industry, creating Rancho La Puerta and the Golden Door. Her 90th birthday marked the dawn of a new era, with the launch of lobbying organisation Wellness Warrior. She talks to Liz Terry
  • Research: Recovery begins
    Hotel spas in the US are starting to bounce back from the economic downturn. Andrea Foster from PKF Consulting analyses its 2012 Trends® in the Hotel Spa Industry report
  • Trends: Watch this space
    The Brazilian middle class, millennials and gamification will have a significant impact on the spa industry moving forwards. Health and wellness experts at global foresights firm The Futures Company tell us why and suggest other trends to keep an eye out for
  • Promotion: company profile: Thalgo
    Spa Business talks to Bernard Sirop, managing director of Thalgo, about the evolution of the company and where it is set to go in the future
  • Spa science: Entering the telo-age
    Jay Williams explains the science behind telomere health – DNA structures linked to cellular ageing – and how it can be used in spas
  • Top team: Botanique Hotel & Spa
    The hottest new spa in Brazil is backed by leading entrepreneurs including The Body Shop’s Gordon Roddick and AOL co-founder David Cole. We find out more
  • Spa tourism: Lithuanian largesse
    Anni Hood takes a tour around a range of spas in Lithuania
  • Investigation: Standard issues
    Should the industry set global standards for spa management education? Rhianon Howells reports
  • Mystery shopper: Club Med Cherating Beach
    Jennifer Harbottle goes undercover at Club Med Spa Village in Malaysia
  • Technology: Spa software CEO briefings
    Insights on where spa technology is headed from the CEOs of leading spa software companies
  • Promotional feature : Concept development
    Special experiences are created when spa concepts are expressed through great design. Kate Corney talks to WTS president Gary Henkin and business partner Doug Chambers, principal of Blu Spas, about concept and branding
  • Product focus: Amenities - part two
    Amenities, which are often overlooked by spa suppliers, can bring in 20 per cent of revenue for a product house. Spa Business get the low-down
  • Research: Fighting fat
    A new type of ‘beige fat’ cell has been found to burn energy rather than store excess calories. Scientists say it could be key to tackling obesity

First Person

 

Noa Schechter-Katzen
 
Noa Schechter-Katzen Contributor

Before the visit, I didn’t know what to expect, but I never anticipated it would change my life as it did by creating a ‘reboot’ experience just for me.

When you arrive at Rancho La Puerta, you’re given a pedometer and it’s fun to track how you can walk two or more miles a day without even going out of your way.

And every step is a treat, with views of the mountains, rabbits, sculptures, trickling fountains and the scent of rosemary, sage, geranium and lavender.

The grounds spread across 35 acres just across the US border in Tecate, Mexico. They’re dry, yet landscaped with amazing flowers, olive trees and herbs. Everything which grows looks healthy.

If you’re lucky with timing you even get to fill yourself with snacks from the abundant crop of figs and grapes, many varieties of which decorate the property.

When it comes to activities, there’s so much on offer it’s a challenge to select what to do. The morning hikes are as close to finding religion as I’ve ever come. There are multiple routes with unbeatable scenery and a pace you can make your own. Even in the rain or hot sun, panting and sweating, I loved every minute of it.

A visit to the Ranch isn’t complete without a hike to its six-acre organic farm – Rancho Tres Estrellas, where head gardener, Salvador Tinajero, gives tours. He’s a complete joy to be around, sharing his passion for his produce. The bounty is used at the adjacent culinary centre and cooking school, La Cocina Que Canta, as well as supplying meals for guests in the dining hall at Rancho La Puerta.

While the farm was amazing and inspiring, I was a little disappointed with the cooking school. It’s a spectacular place with modern facilities and guest chefs who teach alongside executive chef Denise Roa. I took a class with one of the many visiting chefs and while we used much of the gorgeous produce from the farm, the food we cooked wasn’t as tasty or inventive as anything served in the dining hall.

I have (and love) the Rancho La Puerta cookbook and would have much preferred having a lesson on how to take the Ranch way of cooking home. How about a lesson on how to make their delicious granola?

The food at Rancho La Puerta is just perfect – fresh with good choices. We ate delicious grilled vegetable pizzas and a chayote lasagna I still dream about. A guest who’d been eight times said her motto was “never miss a meal or a hike”.

Breakfast is a special treat, as there’s a choice of eating by one of the pools or in the dining room. My favourite was the Bircher muesli, which I’m still making at home. One day I thought I’d died and gone to foodie heaven when we were treated to quesadillas by the pool with a chef making fresh tortillas.

I never felt deprived and even after eating seconds, never felt over-full and all my clothes fitted better when I got home.

But for me, what makes the Ranch extra special and contributes to it being a rejuvenating experience that stays with you long after you’ve left, is the energy you get from the community that forms each week. From the moment you board the Ranch bus at the airport, everyone’s happy to be part of the experience and so many friendships are made that people return together year after year.



The facilities
Guests have a good choice of accommodation, staying in Rancheras, Haciendas, Villas and Villa Suites – single storey houses that are scattered across the site, many with their own terraces. All are comfortably furnished in Mexican style, with terracotta tiled floors and bright decor. Many have their own wood burning fireplace for the winter months.

It took me a while to find the spa, (especially as it’s called the ‘Health Centre’) and with so much competing for time, it would be easy for guests to overlook it, but they clearly enjoy this element of their stay and swap stories at dinner about their experiences. The treatments I had were well delivered and I would have had more, but it was booked solid, indicating capacity could be an issue, although plans are afoot for capital investment in the next few years to remedy this.

Golden door

In addition to developing Rancho La Puerta, Szekely founded luxury, Japanese-style spa the Golden Door in Escondido, California, US in 1958 (SB04/Q1 p86). The spa was sold in 1998 and has recently changed hands again (see news on p18). Szekely has confirmed she will continue her weekly lectures there under the new ownership.

Details: www.goldendoor.com

 



Golden door
Deborah Szekely
Deborah Szekely
The Szekely family owns 3,000 acres of land around Rancho La Puerta and has protected the area against development
The Szekely family owns 3,000 acres of land around Rancho La Puerta and has protected the area against development
With the exception of maintenance vehicles, the entire estate is blissfully vehicle-free
With the exception of maintenance vehicles, the entire estate is blissfully vehicle-free
Early morning hikes take guests up Mount Kuchumaa
Early morning hikes take guests up Mount Kuchumaa
Dinner at Rancho La Puerta is prepared to a very high standard. It’s largely vegetarian, with a fresh caught local fish dish offered each day
Dinner at Rancho La Puerta is prepared to a very high standard. It’s largely vegetarian, with a fresh caught local fish dish offered each day
The vast grounds have been landscaped by Szekely’s daughter Sarah-Livia Brightwood – a landscape designer
The vast grounds have been landscaped by Szekely’s daughter Sarah-Livia Brightwood – a landscape designer
Guests can take classes at the cookery school with executive chef Denise Roa
Guests can take classes at the cookery school with executive chef Denise Roa
Crops are grown organically on the adjacent farm
Crops are grown organically on the adjacent farm
Szekely’s passion and commitment moved many delegates to tears at the 2012 Global Spa and Wellness Summit in Aspen
Szekely’s passion and commitment moved many delegates to tears at the 2012 Global Spa and Wellness Summit in Aspen
FEATURED SUPPLIERS

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Interview
Deborah Szekely

The extraordinary Deborah Szekely has spent 73 years working in the spa industry and announced the launch of a new career on her 90th birthday. Liz Terry went to meet her

By Liz Terry | Published in Spa Business 2013 issue 1


Nothing in my body is 90 years old apart from my knowledge,” explains Deborah Szekely to her attentive audience. “Because the body largely renews itself every seven years, so very few things in me are any older than that.

“And our bodies are nobody’s responsibility but our own. Don’t forget that ultimately no one else really gets the rewards for taking care of that body apart from you.”

I’m at Szekely’s weekly lecture at Rancho La Puerta, in Tecate, Mexico – the destination spa she founded, initially as a health retreat, with her late husband Edmond Szekely 73 years ago – and she’s playing to a full house of spa-goers. We’re in a beautiful wood-beamed room with sweeping views over gardens and mountains.

The crackle of concentration in the room is palpable, because when a 90-year-old with the vivacity, passion and focus of Szekely gives you health advice, you tend to pay extra special attention.

She has great power to influence people with her words, as witnessed at the 2012 Global Spa and Wellness Summit in Aspen, when, as a keynote speaker on health, she moved many to tears with her powerful oratory. “I’m so fortunate I’m able to communicate my feelings about subjects I feel passionately about,” she remarks in our ongoing email correspondence.

The Rancho La Puerta lectures give Szekely the chance to share her knowledge and philosophy with guests and to encourage the attitudes and behaviours that underpin the ethos of the place.

“What you’re doing at the Ranch,” she tells everyone, “is not worrying about losing a few pounds, it’s beginning a conversation with your body – which means listening. You can’t have a conversation without listening. It’s a two-way partnership.

“And once you begin to listen, you’ll be amazed at the rewards – the body wants to live and to thrive, it loves to be healthy and it can be our choice to be healthy. There are a few who have health issues, but for most of us it is a choice. Gaining and losing weight, for example, is a lot of work for the body. It copes, it manages, but it would manage a lot better if we paid it more attention and didn’t make it work so hard at pointless things.

“Everything at the Ranch is designed to teach you to hold hands with yourself,” says Szekely, “to encourage you to learn to listen to the messages your body’s giving you: when you get a headache, for example, there’s a reason. You might not have slept enough, not eaten enough, had a fight with your friend or be dehydrated. Whatever the reason, it’s a message and you need to pay attention and fix it. Our aim is for you to go home with a new respect for your body.

“As you wake in the morning,” she advises, “take time to stretch and feel your body moving. Check it over bit by bit – awaken it to the day – wiggle your fingers and toes, feel the energy and be aware of the miracle of it. Then breathe deeply three or four times, take a moment to feel blessed – the body likes that – to feel blessed, because we are. We have much to feel blessed about.

“Then I’d like you to say out loud, ‘Good Morning!’ Because it is a good morning, with all kinds of possibilities and you’re sending that thought out into the ether. “It makes a difference, that little routine of acknowledging your body at the start of the day,” she explains, “you’ll find that if you’re faced with a decision about how you treat your body – heading towards food you shouldn’t be eating, for example, or trying to make time for exercise – you’ll be more respectful of it if you acknowledge your partnership with it and your ability to control how you behave. It’s the absolute key.

“If you want your body to serve you well, then serve it well: it’s self-regulating, self-healing and it knows what to do, don’t wait until things fall apart before you take action, cherish it and pay attention to it.”

Deeply embedded philosophy
The joy of Rancho La Puerta is that this philosophy of self-reliance and knowledge-sharing can be found in all aspects of the operation. Guests enjoy access to a huge choice of wellness options during their week-long stays – healthy food, wellness lectures, great hiking, a ‘health centre’ offering a good range of spa treatments, four swimming pools and a choice of fitness classes to match any destination spa in the world. It’s no surprise that ‘The Ranch,’ as Szekely lovingly calls it, was voted World’s Best Destination Spa by readers of Travel & Leisure magazine in 2010 and 2011.

Just as important to the overall experience is the physical environment and it’s here that Szekely and her daughter, Sarah-Livia Brightwood, a landscape designer, have collaborated to create a place which cradles and nurtures guests in a thousand delightful and unexpected ways.

Brightwood has created a sustainable, permaculture landscape which supports a rich biodiversity. Flocks of birds fly by, drifts of wildflowers come into view, insects hum and hammocks slung under trees create shady restful sanctuaries to while away the midday hours. It’s a healing place.

The work has taken decades “Each time my mother came to me to say she wanted to add a feature or a building,” says Brightwood, “I had to work out where best to place it.” The result of her deliberations is wonderfully pleasing – lawns roll across a landscape planted with herbs, fruit trees and vines, while footpaths, laid with local, hand-made red brick pavers meander for miles connecting buildings and activities. “We make you walk here,” says Szekely.

Early photographs show the grounds as largely being covered by the indigenous flora, so the beautiful landscaping is a triumph of gardening craft and makes up a significant part of the wellness experience – I propose to Brightwood that her contribution to the Ranch is in many ways equal to her mother’s because of this and she quietly accepts the compliment, while Szekely is clearly extremely proud of her daughter’s work.

Szekely’s son Alex was a driving force in the business until his untimely death from melanoma in 2002 at the age of 44.

He’s credited with working to establish the Ranch’s staff programmes. SpaFinder’s Susie Ellis, who’s close to the Szekelys, recalls: “It was Alex who instilled in the Ranch the appreciation for each member of staff. He believed taking care of those who take care of the guests is of the utmost importance.” It’s clear these prescendents endure today, as the staff are longserving, as well as natural and attentive with guests and clearly care passionately, about being part of the Rancho La Puerta family.

New career
After running for US Congress unsuccessfully aged 60, Szekely “flew the coop” and headed off to Washington DC anyway, where she had a second career running the Inter-American Foundation and other NGOs.

She was deeply involved with the Ranch between 1990 and 2010, when she turned the presidency over to Brightwood who runs it with general manager Roberto Arjona. Today she still sits on the board and her weekly lectures keep her involved.

The arrival of Szekely’s 90th birthday spurred her to find a new way to harness her lifetime of skills for the greater good: “I wanted to do something very special when I turned 90,” she says, “and I can’t begin to tell you the extent of my frustration and anger when I see the terrible state of our health education and decisions about health-related policy. The US government declaring that pizza is a vegetable, for example, how dare they do that?

“I was thinking there must be something we can do,” she says with exasperation, “because we’ve been doing nothing. Health care is sick care in the US. We need an effective focus on prevention and education.”

The solution, and her new passion, is Wellness Warrior (www.wellnesswarrior.org), a lobbying group she’s established for “fighting unhealthy special interests that unduly influence the US Congress and advocating preventative wellness and healthy food”. The organisation has a mission statement ‘Be Heard, Be United, Be Well’.

“There are millions of people involved in wellness,” she says, “but they have no say in Washington. My aim is to raise money for lobbying to bring about change. I want a million people connected with wellness to donate $10year so we can lobby on prevention.

“I want young people whom the current lobbyists are influencing to hear our viewpoint also. They don’t realise how dangerous it is when government guidelines allow pizza to be counted as a ‘vegetable’ in a balanced meal plan. If the main dish was pasta, this could mean that everyone genuinely thinks they’re eating a balanced meal, when they’re very obviously not doing so.

“Vermont and Maine are doing school lunches on a farm-to-table basis throughout the state. It’s healthier – and it’s cheaper! There are so many wonderful initiatives like that which we can promote.

“I think there’s a pent up demand for wellness,” she says. “I want to see if I can create a tipping point. It will either be a spectacular failure or a spectacular success and I’m prepared for either outcome.”

And Szekly’s in a hurry. “For 73 years I’ve made my living making people healthy. Someone worked out I’ve had an impact on 500,000 lives,” she says. “It took 73 years to do that, but I don’t have another 73 years to do another 500,000, so I need to find a faster way using technology.

“There are so many challenges. Old people are over-medicated and sitting themselves to death, drug cocktails are doing harm – diabetes drugs can cause high blood pressure and blood pressure drugs may cause diabetes, for example. The incidence of lifestyle disease is increasing and government policies have led to a situation where the production of unhealthy foods is subsidised so they’re cheaper than the healthy alternatives.”

It sounds as though Szekely plans to make waves in Washington and such a challenge is entirely in line with her views on ageing: “These days, if we look after ourselves, we’re living longer. I urge people to think of life in thirds: the first 30 years are for education and growing up, the second for starting a home and raising kids and the third are wide open for reinvention. The reason you want to be healthy is so you can have these years of glorious freedom. “It’s important to start daydreaming early about what it is you’d like to do when you’re 60,” she says, “that’s the reason people come back to the Ranch over and over again – they want the health so they can have freedom in that heady last third of life.”

So at 90, Szekely is heading out into her fourth ‘third’ of life – nimble from regular pilates classes and workouts, with a spring in her step, a refreshingly fierce attitude and her life experiences under her belt. “I really do feel that what I’m doing is what I was supposed to do,” she says.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2013 issue 1
  • Project update: Floating point
    Michel Kreuger, the man behind Amsterdam’s €9m Floating Gardens spa, tells Magali Robathan how the innovative project is shaping up
  • Everyone's talking about...: Online reviews
    Economists have revealed that just half a star difference in online consumer reviews can make or break a business. But are spa operators doing enough to boost their online reputation?
  • Marketing: Award winning advice
    Spa judge Samantha Foster shares her top tips on how to write an award application entry with a winning edge
  • Interview: Deborah Szekely
    The extraordinary Deborah Szekely has spent 73 years in the industry, creating Rancho La Puerta and the Golden Door. Her 90th birthday marked the dawn of a new era, with the launch of lobbying organisation Wellness Warrior. She talks to Liz Terry
  • Research: Recovery begins
    Hotel spas in the US are starting to bounce back from the economic downturn. Andrea Foster from PKF Consulting analyses its 2012 Trends® in the Hotel Spa Industry report
  • Trends: Watch this space
    The Brazilian middle class, millennials and gamification will have a significant impact on the spa industry moving forwards. Health and wellness experts at global foresights firm The Futures Company tell us why and suggest other trends to keep an eye out for
  • Promotion: company profile: Thalgo
    Spa Business talks to Bernard Sirop, managing director of Thalgo, about the evolution of the company and where it is set to go in the future
  • Spa science: Entering the telo-age
    Jay Williams explains the science behind telomere health – DNA structures linked to cellular ageing – and how it can be used in spas
  • Top team: Botanique Hotel & Spa
    The hottest new spa in Brazil is backed by leading entrepreneurs including The Body Shop’s Gordon Roddick and AOL co-founder David Cole. We find out more
  • Spa tourism: Lithuanian largesse
    Anni Hood takes a tour around a range of spas in Lithuania
  • Investigation: Standard issues
    Should the industry set global standards for spa management education? Rhianon Howells reports
  • Mystery shopper: Club Med Cherating Beach
    Jennifer Harbottle goes undercover at Club Med Spa Village in Malaysia
  • Technology: Spa software CEO briefings
    Insights on where spa technology is headed from the CEOs of leading spa software companies
  • Promotional feature : Concept development
    Special experiences are created when spa concepts are expressed through great design. Kate Corney talks to WTS president Gary Henkin and business partner Doug Chambers, principal of Blu Spas, about concept and branding
  • Product focus: Amenities - part two
    Amenities, which are often overlooked by spa suppliers, can bring in 20 per cent of revenue for a product house. Spa Business get the low-down
  • Research: Fighting fat
    A new type of ‘beige fat’ cell has been found to burn energy rather than store excess calories. Scientists say it could be key to tackling obesity

First Person

 

Noa Schechter-Katzen
 
Noa Schechter-Katzen Contributor

Before the visit, I didn’t know what to expect, but I never anticipated it would change my life as it did by creating a ‘reboot’ experience just for me.

When you arrive at Rancho La Puerta, you’re given a pedometer and it’s fun to track how you can walk two or more miles a day without even going out of your way.

And every step is a treat, with views of the mountains, rabbits, sculptures, trickling fountains and the scent of rosemary, sage, geranium and lavender.

The grounds spread across 35 acres just across the US border in Tecate, Mexico. They’re dry, yet landscaped with amazing flowers, olive trees and herbs. Everything which grows looks healthy.

If you’re lucky with timing you even get to fill yourself with snacks from the abundant crop of figs and grapes, many varieties of which decorate the property.

When it comes to activities, there’s so much on offer it’s a challenge to select what to do. The morning hikes are as close to finding religion as I’ve ever come. There are multiple routes with unbeatable scenery and a pace you can make your own. Even in the rain or hot sun, panting and sweating, I loved every minute of it.

A visit to the Ranch isn’t complete without a hike to its six-acre organic farm – Rancho Tres Estrellas, where head gardener, Salvador Tinajero, gives tours. He’s a complete joy to be around, sharing his passion for his produce. The bounty is used at the adjacent culinary centre and cooking school, La Cocina Que Canta, as well as supplying meals for guests in the dining hall at Rancho La Puerta.

While the farm was amazing and inspiring, I was a little disappointed with the cooking school. It’s a spectacular place with modern facilities and guest chefs who teach alongside executive chef Denise Roa. I took a class with one of the many visiting chefs and while we used much of the gorgeous produce from the farm, the food we cooked wasn’t as tasty or inventive as anything served in the dining hall.

I have (and love) the Rancho La Puerta cookbook and would have much preferred having a lesson on how to take the Ranch way of cooking home. How about a lesson on how to make their delicious granola?

The food at Rancho La Puerta is just perfect – fresh with good choices. We ate delicious grilled vegetable pizzas and a chayote lasagna I still dream about. A guest who’d been eight times said her motto was “never miss a meal or a hike”.

Breakfast is a special treat, as there’s a choice of eating by one of the pools or in the dining room. My favourite was the Bircher muesli, which I’m still making at home. One day I thought I’d died and gone to foodie heaven when we were treated to quesadillas by the pool with a chef making fresh tortillas.

I never felt deprived and even after eating seconds, never felt over-full and all my clothes fitted better when I got home.

But for me, what makes the Ranch extra special and contributes to it being a rejuvenating experience that stays with you long after you’ve left, is the energy you get from the community that forms each week. From the moment you board the Ranch bus at the airport, everyone’s happy to be part of the experience and so many friendships are made that people return together year after year.



The facilities
Guests have a good choice of accommodation, staying in Rancheras, Haciendas, Villas and Villa Suites – single storey houses that are scattered across the site, many with their own terraces. All are comfortably furnished in Mexican style, with terracotta tiled floors and bright decor. Many have their own wood burning fireplace for the winter months.

It took me a while to find the spa, (especially as it’s called the ‘Health Centre’) and with so much competing for time, it would be easy for guests to overlook it, but they clearly enjoy this element of their stay and swap stories at dinner about their experiences. The treatments I had were well delivered and I would have had more, but it was booked solid, indicating capacity could be an issue, although plans are afoot for capital investment in the next few years to remedy this.

Golden door

In addition to developing Rancho La Puerta, Szekely founded luxury, Japanese-style spa the Golden Door in Escondido, California, US in 1958 (SB04/Q1 p86). The spa was sold in 1998 and has recently changed hands again (see news on p18). Szekely has confirmed she will continue her weekly lectures there under the new ownership.

Details: www.goldendoor.com

 



Golden door
Deborah Szekely
Deborah Szekely
The Szekely family owns 3,000 acres of land around Rancho La Puerta and has protected the area against development
The Szekely family owns 3,000 acres of land around Rancho La Puerta and has protected the area against development
With the exception of maintenance vehicles, the entire estate is blissfully vehicle-free
With the exception of maintenance vehicles, the entire estate is blissfully vehicle-free
Early morning hikes take guests up Mount Kuchumaa
Early morning hikes take guests up Mount Kuchumaa
Dinner at Rancho La Puerta is prepared to a very high standard. It’s largely vegetarian, with a fresh caught local fish dish offered each day
Dinner at Rancho La Puerta is prepared to a very high standard. It’s largely vegetarian, with a fresh caught local fish dish offered each day
The vast grounds have been landscaped by Szekely’s daughter Sarah-Livia Brightwood – a landscape designer
The vast grounds have been landscaped by Szekely’s daughter Sarah-Livia Brightwood – a landscape designer
Guests can take classes at the cookery school with executive chef Denise Roa
Guests can take classes at the cookery school with executive chef Denise Roa
Crops are grown organically on the adjacent farm
Crops are grown organically on the adjacent farm
Szekely’s passion and commitment moved many delegates to tears at the 2012 Global Spa and Wellness Summit in Aspen
Szekely’s passion and commitment moved many delegates to tears at the 2012 Global Spa and Wellness Summit in Aspen
LATEST NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
+ More news   
 
FEATURED SUPPLIERS

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS