Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
Spa Business opinion
Aufguss saunamasters

Lisa Starr reports from New York City, at the first-ever US trials for the Aufguss World Masters Championships


Judging from the lines of folks in the queue, you might have imagined that you were waiting to enter the latest trendy restaurant or sizzling cocktail bar. In fact, the destination was even hotter – the event sauna at Bathhouse Williamsburg, New York City, US!

The first-ever national US trials for the Aufguss World Masters Championship were held there recently and the excitement from organisers, partners Design for Leisure, competitors and attendees was palpable.

Over two days, eight solo contenders and two teams competed to represent the US at the annual worldwide competition in Verona, Italy, between 15-21 September.

The fifteen-minute performances were judged by an international panel of four experts. Lasse Eriksen, Aufguss WM VP and Norway Sauna Association was joined by Riccardo Marzi (Aufguss.it), Enrico Ganassin and Ong Lay Pay (Danish Sauna Association).

Judging criteria
Solo contestants are judged on five categories:

Professionalism Hygiene, cleanliness and safety are key to making participants feel comfortable and allow the audience to connect to the saunamaster's storytelling.

Heat A crucial component for any sauna, but judges look at how it's used during the ritual and when it's increased during the experience.

Towel waving techniques The difficulty of the style used and whether the movements integrate both hands and throws is assessed.

Scents Essential oils are used on the sauna's stones, which are heated to 200-300 degrees Celsius. The judges want to see the oils, which have different burning points, used correctly and at the right points within the show's narrative.

The Show The judges assess the atmosphere and use of music and timing and how compelling the storyline is.

During team performances, judges pay attention to choreography and synchronisation.

Second-place finishers will have another opportunity to compete in play-offs (to be held in Germany, 28-31 August) for a last chance to participate in the World Championships.

This year national Aufguss World Masters trials have been held in 18 countries, including first-time entrants for Canada and the US – which join Japan as being among the first non-European countries to take part.

• Listen to interviews with organisers and participants on the StarrCast podcast at: www.wynnebusiness.com/starrcast-podcast
Solo category winners

1st place: Alonzo Solórzano, head saunamaster, Bathhouse NYC

2nd place: Travis Talmadge, saunamaster and co-founder, Bathhouse NYC

3rd place: TJ Lupo, saunamaster, MindZero Wellness, Virginia

Team category winners

1st place: Joli and Alexi Irvine, saunamasters, Lapis Spa at the Fontainebleau in Las Vegas

2nd place: Alonzo Solórzano and Tovi Wayne, saunamasters, Bathhouse NYC.

PHOTO: Jim graham

"Aufguss competitors take attendees on an exciting emotional journey" – Lisa Starr, host, StarrCast Podcast and founder, Wynne Business

The trials took place at Bathhouse Williamsburg, NYC
The trials took place at Bathhouse Williamsburg, NYC / PHOTO: VICTOR BELODED
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Founded in 2014 by spa management expert Julie Bevilacqua, Spa Supply Solutions is a leader in spa p [more...]
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa Business opinion
Aufguss saunamasters

Lisa Starr reports from New York City, at the first-ever US trials for the Aufguss World Masters Championships


Judging from the lines of folks in the queue, you might have imagined that you were waiting to enter the latest trendy restaurant or sizzling cocktail bar. In fact, the destination was even hotter – the event sauna at Bathhouse Williamsburg, New York City, US!

The first-ever national US trials for the Aufguss World Masters Championship were held there recently and the excitement from organisers, partners Design for Leisure, competitors and attendees was palpable.

Over two days, eight solo contenders and two teams competed to represent the US at the annual worldwide competition in Verona, Italy, between 15-21 September.

The fifteen-minute performances were judged by an international panel of four experts. Lasse Eriksen, Aufguss WM VP and Norway Sauna Association was joined by Riccardo Marzi (Aufguss.it), Enrico Ganassin and Ong Lay Pay (Danish Sauna Association).

Judging criteria
Solo contestants are judged on five categories:

Professionalism Hygiene, cleanliness and safety are key to making participants feel comfortable and allow the audience to connect to the saunamaster's storytelling.

Heat A crucial component for any sauna, but judges look at how it's used during the ritual and when it's increased during the experience.

Towel waving techniques The difficulty of the style used and whether the movements integrate both hands and throws is assessed.

Scents Essential oils are used on the sauna's stones, which are heated to 200-300 degrees Celsius. The judges want to see the oils, which have different burning points, used correctly and at the right points within the show's narrative.

The Show The judges assess the atmosphere and use of music and timing and how compelling the storyline is.

During team performances, judges pay attention to choreography and synchronisation.

Second-place finishers will have another opportunity to compete in play-offs (to be held in Germany, 28-31 August) for a last chance to participate in the World Championships.

This year national Aufguss World Masters trials have been held in 18 countries, including first-time entrants for Canada and the US – which join Japan as being among the first non-European countries to take part.

• Listen to interviews with organisers and participants on the StarrCast podcast at: www.wynnebusiness.com/starrcast-podcast
Solo category winners

1st place: Alonzo Solórzano, head saunamaster, Bathhouse NYC

2nd place: Travis Talmadge, saunamaster and co-founder, Bathhouse NYC

3rd place: TJ Lupo, saunamaster, MindZero Wellness, Virginia

Team category winners

1st place: Joli and Alexi Irvine, saunamasters, Lapis Spa at the Fontainebleau in Las Vegas

2nd place: Alonzo Solórzano and Tovi Wayne, saunamasters, Bathhouse NYC.

PHOTO: Jim graham

"Aufguss competitors take attendees on an exciting emotional journey" – Lisa Starr, host, StarrCast Podcast and founder, Wynne Business

The trials took place at Bathhouse Williamsburg, NYC
The trials took place at Bathhouse Williamsburg, NYC / PHOTO: VICTOR BELODED
LATEST NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Founded in 2014 by spa management expert Julie Bevilacqua, Spa Supply Solutions is a leader in spa p [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS