Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Spa people
Carole Bamford

We were ahead of our time creating the spa – the idea of creating a space simply to take care of your wellness seemed outlandish at the time – but for me, it felt natural and innate


The story behind luxury lifestyle and wellness brand Bamford began in 2004 after Lady Carole Bamford decided to explore her passion for meditation, healing treatments and holistic therapies sparked by a trip to India in her twenties.

Bamford – wife of billionaire and chair of JCB Sir Anthony Bamford – was inspired after meeting yoga instructor Vettri Selvan during her travels. So, in 2004 she invited Selvan to England to help her set up the first Bamford Spa and bring what she’d learned about healing in India to the UK.

The brand was launched as a branch of the Bamford’s original organic farming business Daylesford Organic, one of the first real trailblazers in the organic movement in the country.

Daylesford Organic was born after Bamford convinced her husband to begin transforming their family estate in the picturesque Cotswolds into sustainable, organic farming land. Since then, the Bamfords’ 2,500-acre Daylesford Farm has blossomed into a thriving working farm that produces a rainbow of fresh produce, available to buy in an onsite farm shop, gardening shop, kitchen, bakery and creamery.

Guests can also stay over in luxury cottages, make their way to a cookery school and, most importantly, visit the birthplace of the Bamford brand, its flagship spa called The Bamford Wellness Spa – formerly The Haybarn Spa – which has recently undergone a multi-million-pound renovation.

The new 1,150sq m facility has doubled in size and gained a wet area with a herbal steamroom, crystal sauna, wellness pool as well as new treatment rooms and a café. The spa is housed in an agricultural barn complete with a palette of cool white tones, flecks of greenery and exposed woodwork, all bathed in light after the architects maintained the original structure’s imposing high ceilings.

The destination offers a host of Bamford spa rituals blending eastern and western modalities, retreats and a schedule of indoor and outdoor classes, including gong therapy, meditation, pilates and yoga.

The spa also encompasses a new Bamford Outdoor Wellness Tipi and a Crystal Hut for healing sessions with a clairvoyant.

Bamford feels the spa’s atmosphere is calming and soothing, due to the views out to the greenery of the orchard and countryside which root the space in nature, creating a sense of peace and mirroring the healing aspect of the space itself.

“Bamford was a natural evolution from Daylesford,” she explains. “After we’d made the decision to farm organically, my interest and concern for the way I was doing things grew and I began to look at other areas of my life and question the choices I was making.

“Sometimes I think we were ahead of our time with creating the spa – too early in fact. The idea of creating a space simply to take care of your wellness, as opposed to your medical health via a doctor, seemed outlandish at the time. But for me, it felt natural and innate.

“Part of being organic is about being kind to your body and a spa is rooted in the same belief; the need to nurture ourselves and nurture each other.”

She also strongly believes in nurturing nature in all her endeavours, which has led to sustainability becoming the green beating heart of both her businesses. “Everything we do at Bamford is led by nature and by a desire to work in harmony with it, to harness its powers and use them to nourish and soothe our bodies, but also to protect and support it – to ensure we are not the last generation to enjoy its beauty and might.”

Nowadays, Bamford has expanded to encompass a second branded spa in London, an app, a sustainable luxury clothing and homeware collection and a natural beauty line powered by aromatic botanicals – available both online and in stores.

The Bamford beauty collection includes massage oils, body creams, oils, balms, gels and scrubs, supplements and fragrances, as well as haircare, wellness tools – such as Gua Shas – and a comprehensive skincare line.

To date, Bamford is supplying eight global spa locations ranging from Tokyo and Brooklyn to the Maldives.

Lockdown afforded the brand the time to focus on and nurture its digital offering, which saw it roll out online classes and virtual skincare consultations to keep its spa offering accessible.

“Our online offering and product range are ever-evolving in response to customers’ needs and in response to changing wellness concerns,” explains Bamford.

“We’re witnessing really creative ways of doing or producing things more sustainably and that gives me great hope. We need to keep identifying the game-changing solutions – the nature-based solutions – and technologies that are going to help shape that future.”

Looking ahead, her goal for Bamford is for it to continue to innovate and work towards using its products and spas to help people live more sustainably while nurturing their wellbeing.

“Nobody can do things perfectly, but by continuing to question yourself you can adjust and improve,” she says.

The organic spa’s offering blends eastern and western modalities and rituals Credit: photo: Bamford
The spa has benefitted from a substantial upgrade Credit: photo: Bamford
The barn gives a sense of light and space Credit: photo: Bamford
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With thirty years of experience, Aquaform presents a diverse array of water wellness experiences. [more...]
Swissline by Dermalab

Inspired by the science of cellular rejuvenation, Swissline was founded in Switzerland in 1989, igni [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa people
Carole Bamford

We were ahead of our time creating the spa – the idea of creating a space simply to take care of your wellness seemed outlandish at the time – but for me, it felt natural and innate


The story behind luxury lifestyle and wellness brand Bamford began in 2004 after Lady Carole Bamford decided to explore her passion for meditation, healing treatments and holistic therapies sparked by a trip to India in her twenties.

Bamford – wife of billionaire and chair of JCB Sir Anthony Bamford – was inspired after meeting yoga instructor Vettri Selvan during her travels. So, in 2004 she invited Selvan to England to help her set up the first Bamford Spa and bring what she’d learned about healing in India to the UK.

The brand was launched as a branch of the Bamford’s original organic farming business Daylesford Organic, one of the first real trailblazers in the organic movement in the country.

Daylesford Organic was born after Bamford convinced her husband to begin transforming their family estate in the picturesque Cotswolds into sustainable, organic farming land. Since then, the Bamfords’ 2,500-acre Daylesford Farm has blossomed into a thriving working farm that produces a rainbow of fresh produce, available to buy in an onsite farm shop, gardening shop, kitchen, bakery and creamery.

Guests can also stay over in luxury cottages, make their way to a cookery school and, most importantly, visit the birthplace of the Bamford brand, its flagship spa called The Bamford Wellness Spa – formerly The Haybarn Spa – which has recently undergone a multi-million-pound renovation.

The new 1,150sq m facility has doubled in size and gained a wet area with a herbal steamroom, crystal sauna, wellness pool as well as new treatment rooms and a café. The spa is housed in an agricultural barn complete with a palette of cool white tones, flecks of greenery and exposed woodwork, all bathed in light after the architects maintained the original structure’s imposing high ceilings.

The destination offers a host of Bamford spa rituals blending eastern and western modalities, retreats and a schedule of indoor and outdoor classes, including gong therapy, meditation, pilates and yoga.

The spa also encompasses a new Bamford Outdoor Wellness Tipi and a Crystal Hut for healing sessions with a clairvoyant.

Bamford feels the spa’s atmosphere is calming and soothing, due to the views out to the greenery of the orchard and countryside which root the space in nature, creating a sense of peace and mirroring the healing aspect of the space itself.

“Bamford was a natural evolution from Daylesford,” she explains. “After we’d made the decision to farm organically, my interest and concern for the way I was doing things grew and I began to look at other areas of my life and question the choices I was making.

“Sometimes I think we were ahead of our time with creating the spa – too early in fact. The idea of creating a space simply to take care of your wellness, as opposed to your medical health via a doctor, seemed outlandish at the time. But for me, it felt natural and innate.

“Part of being organic is about being kind to your body and a spa is rooted in the same belief; the need to nurture ourselves and nurture each other.”

She also strongly believes in nurturing nature in all her endeavours, which has led to sustainability becoming the green beating heart of both her businesses. “Everything we do at Bamford is led by nature and by a desire to work in harmony with it, to harness its powers and use them to nourish and soothe our bodies, but also to protect and support it – to ensure we are not the last generation to enjoy its beauty and might.”

Nowadays, Bamford has expanded to encompass a second branded spa in London, an app, a sustainable luxury clothing and homeware collection and a natural beauty line powered by aromatic botanicals – available both online and in stores.

The Bamford beauty collection includes massage oils, body creams, oils, balms, gels and scrubs, supplements and fragrances, as well as haircare, wellness tools – such as Gua Shas – and a comprehensive skincare line.

To date, Bamford is supplying eight global spa locations ranging from Tokyo and Brooklyn to the Maldives.

Lockdown afforded the brand the time to focus on and nurture its digital offering, which saw it roll out online classes and virtual skincare consultations to keep its spa offering accessible.

“Our online offering and product range are ever-evolving in response to customers’ needs and in response to changing wellness concerns,” explains Bamford.

“We’re witnessing really creative ways of doing or producing things more sustainably and that gives me great hope. We need to keep identifying the game-changing solutions – the nature-based solutions – and technologies that are going to help shape that future.”

Looking ahead, her goal for Bamford is for it to continue to innovate and work towards using its products and spas to help people live more sustainably while nurturing their wellbeing.

“Nobody can do things perfectly, but by continuing to question yourself you can adjust and improve,” she says.

The organic spa’s offering blends eastern and western modalities and rituals Credit: photo: Bamford
The spa has benefitted from a substantial upgrade Credit: photo: Bamford
The barn gives a sense of light and space Credit: photo: Bamford
LATEST NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With thirty years of experience, Aquaform presents a diverse array of water wellness experiences. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS