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The new line includes extract of prickly pear which has intensive hydrating properties / photo: Comfort Zone
How do desert plants endure arid environments and hostile climates while maintaining the hydration necessary for their survival and vitality?
This question was the starting point for scientific innovation by Comfort Zone’s in-house laboratories when it came to creating new formulas for the Hydramemory brand.
The team undertook a complete relaunch of this iconic and best-selling line that drew inspiration from pharmacognosy – the branch of pharmacy which studies natural molecules to capture their therapeutic properties – and combined this with the highest standards of efficacy, sustainability and sensory appeal.
Multiple desert plants were evaluated, with the optimal found to be the prickly pear, which is grown for Comfort Zone in Apulia, Italy, using regenerative organic agriculture.
The plant was chosen due to its ability to adapt to the environment and maintain an optimal level of hydration, even under the most challenging conditions.
Its extract – obtained using sustainable extraction methods to best preserve its efficacy – was found to increase the production of Keratinocytes Growth Factor by 39 per cent*, thereby supporting skin barrier integrity.
“It is nature that teaches skin how to regenerate,” says Eve Merinville, R&D director at Comfort Zone. “We owe it the power of our formulas.”
Effective by nature The Hydramemory line has been developed using biomimetic textures with precious natural oils and butters. The formulation has been designed to mimic the skin’s natural composition for optimal absorption and long-lasting comfort.
The range includes a concentrated Water Source Serum, a Rich Sorbet Cream, also available in a lighter version, an intensive Hydra Plump Mask, a Depuff Eye Cream and a special refreshing Face Mist, ideal for a hydration recharge throughout the day.
Independent clinical studies have proven there’s an immediate increase in hydration of up to 70 per cent** or more. And that there’s a 10x boost in the skin’s ability to retain water throughout temperature and humidity fluctuations**.
The science of skin-adaptive hydration Our environment is a major determinant of skin hydration. Changes in humidity greatly impact and compromise the balance of hydration, affecting the look and health of skin. A recent study by the National Library of Medicine in the US found low humidity and low temperatures lead to a general decrease in skin barrier function. Optimal skin moisture levels are only maintained when the relative humidity is between 40-60 per cent. Below this level – when travelling or exposed to air conditioning, heating and ultraviolet night – water content in the stratum corneum is compromised, causing roughness, decreased elasticity and accelerating aging.
About Comfort Zone Comfort Zone has been a Certified B Corporation since 2016, delivering premium clean, results-driven, vegan formulations and spa treatments. With 25 years of professional expertise and constant innovation, it is committed to skin and planet regeneration.
• Free from silicones, animal derivatives, parabens and artificial colourants
• Eco design with sustainable packaging and refills
• Reduced use of material with every purchase by 95 per cent (cream), 91 per cent (serum)
• 100 per cent CO2 neutralised packaging and production through reforestation initiatives
• Plastic Neutral Certified by Plastic Bank
• Uses FSC-certified recycled paper
About the new Hydra Glow Facial
Inspired by cryotherapy and available in Comfort Zone’s 10,000 partner spas around the world, the new Hydra Glow Facial is a 50-minute experience delivering deep moisture restoration and plumping and toning of the skin, thanks to professional intensive formulas which are rich in macro hyaluronic acid and prickly pear extract.
The facial is delivered using the new Comfort Zone Ice Rollers, combined with a signature Hydra Drain & Lift massage.
100 per cent of the consumer panellists testing the facial reported immediate feelings of freshness and moisturising effects, while 95 per cent claimed increases in plumpness and reductions of signs of fatigue***.
*In vitro test on keratinocytes, KGF quantification
**Clinical test: 20 people, different climate conditions, one application of Rich Sorbet Cream
***Clinical test: 20 people, after one Hydra Glow treatment
The Hydra Glow Facial is available at Comfort Zone’s 10,000 partner spas worldwide / photo: Comfort Zone
photo: Comfort Zone
"Nature teaches skin how to regenerate" – Eve Merinville, R&D director, Comfort Zone
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 2
Editor's letter: Feeling optimistic
Revenue is at an all-time high and democratic wellness is bubbling under. It’s an exciting time for spas, says Katie Barnes
Spa People: Taichi Kuma
The son of celebrated architect Kengo Kuma designs a striking shell-like sauna in Japan
Spa People: Ana Ramirez
On her plans to roll out Ancestral Handmade, her regenerative wellness hotel concept, across South America – starting in Colombia
Spa People: Daniel Golby
On ESPA Life's debut in Doha and the markets he has his eyes set on for future expansion
News report: Milestone moment
US spa industry revenue exceeds the US$20bn mark according to ISPA's latest Big Five statistics
Sponsored: MyBlend: A new vision of beauty
Clarins has elevated its myBlend brand with new tech and formulations, as well as forging powerful alliances with global spa partners
Sponsored: Gharieni: Mind expansion
With the quest for better mental health growing ever stronger in the wake of the global pandemic, we ask Gharieni CEO Sammy Gharieni how the company’s wellness technologies are helping spas to meet this consumer demand
Top team: Hilton
Sleep, fitness and new spa concepts are top of the list as Hilton looks to deliver wellness across its 7,000 properties
Thermal spa: The heat is on
With 50 hot springs projects underway, the US is looking to establish itself as a thermal spa destination. Jane Kitchen takes a closer look
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
The new line includes extract of prickly pear which has intensive hydrating properties / photo: Comfort Zone
How do desert plants endure arid environments and hostile climates while maintaining the hydration necessary for their survival and vitality?
This question was the starting point for scientific innovation by Comfort Zone’s in-house laboratories when it came to creating new formulas for the Hydramemory brand.
The team undertook a complete relaunch of this iconic and best-selling line that drew inspiration from pharmacognosy – the branch of pharmacy which studies natural molecules to capture their therapeutic properties – and combined this with the highest standards of efficacy, sustainability and sensory appeal.
Multiple desert plants were evaluated, with the optimal found to be the prickly pear, which is grown for Comfort Zone in Apulia, Italy, using regenerative organic agriculture.
The plant was chosen due to its ability to adapt to the environment and maintain an optimal level of hydration, even under the most challenging conditions.
Its extract – obtained using sustainable extraction methods to best preserve its efficacy – was found to increase the production of Keratinocytes Growth Factor by 39 per cent*, thereby supporting skin barrier integrity.
“It is nature that teaches skin how to regenerate,” says Eve Merinville, R&D director at Comfort Zone. “We owe it the power of our formulas.”
Effective by nature The Hydramemory line has been developed using biomimetic textures with precious natural oils and butters. The formulation has been designed to mimic the skin’s natural composition for optimal absorption and long-lasting comfort.
The range includes a concentrated Water Source Serum, a Rich Sorbet Cream, also available in a lighter version, an intensive Hydra Plump Mask, a Depuff Eye Cream and a special refreshing Face Mist, ideal for a hydration recharge throughout the day.
Independent clinical studies have proven there’s an immediate increase in hydration of up to 70 per cent** or more. And that there’s a 10x boost in the skin’s ability to retain water throughout temperature and humidity fluctuations**.
The science of skin-adaptive hydration Our environment is a major determinant of skin hydration. Changes in humidity greatly impact and compromise the balance of hydration, affecting the look and health of skin. A recent study by the National Library of Medicine in the US found low humidity and low temperatures lead to a general decrease in skin barrier function. Optimal skin moisture levels are only maintained when the relative humidity is between 40-60 per cent. Below this level – when travelling or exposed to air conditioning, heating and ultraviolet night – water content in the stratum corneum is compromised, causing roughness, decreased elasticity and accelerating aging.
About Comfort Zone Comfort Zone has been a Certified B Corporation since 2016, delivering premium clean, results-driven, vegan formulations and spa treatments. With 25 years of professional expertise and constant innovation, it is committed to skin and planet regeneration.
• Free from silicones, animal derivatives, parabens and artificial colourants
• Eco design with sustainable packaging and refills
• Reduced use of material with every purchase by 95 per cent (cream), 91 per cent (serum)
• 100 per cent CO2 neutralised packaging and production through reforestation initiatives
• Plastic Neutral Certified by Plastic Bank
• Uses FSC-certified recycled paper
About the new Hydra Glow Facial
Inspired by cryotherapy and available in Comfort Zone’s 10,000 partner spas around the world, the new Hydra Glow Facial is a 50-minute experience delivering deep moisture restoration and plumping and toning of the skin, thanks to professional intensive formulas which are rich in macro hyaluronic acid and prickly pear extract.
The facial is delivered using the new Comfort Zone Ice Rollers, combined with a signature Hydra Drain & Lift massage.
100 per cent of the consumer panellists testing the facial reported immediate feelings of freshness and moisturising effects, while 95 per cent claimed increases in plumpness and reductions of signs of fatigue***.
*In vitro test on keratinocytes, KGF quantification
**Clinical test: 20 people, different climate conditions, one application of Rich Sorbet Cream
***Clinical test: 20 people, after one Hydra Glow treatment
The Hydra Glow Facial is available at Comfort Zone’s 10,000 partner spas worldwide / photo: Comfort Zone
photo: Comfort Zone
"Nature teaches skin how to regenerate" – Eve Merinville, R&D director, Comfort Zone
Read more from this issue of Spa Business magazine
View contents of Spa Business 2023 issue 2
Editor's letter: Feeling optimistic
Revenue is at an all-time high and democratic wellness is bubbling under. It’s an exciting time for spas, says Katie Barnes
Spa People: Taichi Kuma
The son of celebrated architect Kengo Kuma designs a striking shell-like sauna in Japan
Spa People: Ana Ramirez
On her plans to roll out Ancestral Handmade, her regenerative wellness hotel concept, across South America – starting in Colombia
Spa People: Daniel Golby
On ESPA Life's debut in Doha and the markets he has his eyes set on for future expansion
News report: Milestone moment
US spa industry revenue exceeds the US$20bn mark according to ISPA's latest Big Five statistics
Sponsored: MyBlend: A new vision of beauty
Clarins has elevated its myBlend brand with new tech and formulations, as well as forging powerful alliances with global spa partners
Sponsored: Gharieni: Mind expansion
With the quest for better mental health growing ever stronger in the wake of the global pandemic, we ask Gharieni CEO Sammy Gharieni how the company’s wellness technologies are helping spas to meet this consumer demand
Top team: Hilton
Sleep, fitness and new spa concepts are top of the list as Hilton looks to deliver wellness across its 7,000 properties
Thermal spa: The heat is on
With 50 hot springs projects underway, the US is looking to establish itself as a thermal spa destination. Jane Kitchen takes a closer look
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy,
will reveal a new spa in February 2027, which has been designed by wellness expert and
consultant Patrizia Bortolin.
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism
destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection,
called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company
ramps up its global expansion of both its Capella and Patina brands.
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
