GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Sport and Fitness
Train Like A Pro

Sports performance training is set to become a consumer trend in 2016

By Kath Hudson | Published in Sports Management 21 Mar 2016 issue 116


Just because members of sports clubs or gyms aren’t elite, it doesn’t mean they can’t train like Usain Bolt: sports performance training, backed up with feedback from wearables, is tipped as one of the hot trends for this year.

Elite athletes not only have superior talent to the rest of us, they also have initial access to the latest research and training techniques. While we can’t do much about the talent side of things, we can certainly learn a great deal from athletes when it comes to training techniques.

“Many fitness industry trends are old news on the sports performance side,” says Ryan Collier, director at Genefit. “High intensity training (HIT) became big in gyms a few years ago, but it has been used in swimming for 30 years.”

Jon Johnston, CEO of Matrix, says he is seeing an increasing number of gyms putting a focus on the sports performance side, with whole areas or floors dedicated to the concept. “Many of our university and college clients are focusing on sports performance,” he says. “Also, a number of local authorities and trusts are now providing specific elite and performance training areas. For example, Life Leisure in Houldsworth Sports Village in Stockport is the regional base for British Weightlifting.”

So what does sports performance training actually involve? According to the experts, elements include HIT, big lifting, working with wattage and power in cycling, monitoring heart rate zones and using technology as well as video analysis.

At his sports performance gym in Putney, decathlon legend, Daley Thompson has created a concept which combines traditional sports equipment – ropes, ladders and vaulting horses – with cutting edge cardio and strength equipment and Myzone technology, all pulled together with his experience, knowledge and sense of fun.

Ian Daniell of Core Health & Fitness, who consulted on Daley’s Gym, says technology, like Myzone and Training Peaks, is helping to fuel the trend: “People are developing a greater understanding and they want to know their power on a bike and their heart rate zones,” he says.

Going forward, Collier believes periodisation will soon become adopted: “Athletes take a year long view to their training: beasting themselves during the off season and working more on skills and tactics during the season. I think we will see more of this happening among the general public.”

Unlike some trends, which threaten to cut the gym out, as people download and have a go at their own programme, this trend favours the health and fitness/sports industry, as expert advice is needed for activities like dead lifting and Olympic lifting, which can result in injury if not done properly.

To make the most of the trend, fitness providers need to make sure staff are trained in the latest techniques, and are able to make them accessible to their members, especially as many people will feel what elite athletes do is irrelevant to them and beyond their capabilities.

“Attend courses regularly, find out about the new and crazy science and interpret that for the general public. Tailor it so that it’s accessible and relevant to them as well,” says Collier.

The High Performance Club

Health club operator Fitness First is an early adopter of sports performance training and fully embraced it at a concept club in Melbourne, Australia which opened last May. The High Performance Club is progress-driven, science-based and results-focused, teaching members how to train like an athlete to get superior results.

The ethos behind it is that you don’t have to be genetically gifted to have the body of an athlete – you just have to train like one. Fitness First has invested heavily in research and technology to deliver the concept, such as the MoveLab which uses video technology to allow members to test their athletic performance, analyse their movements and perfect their technique. The concept also uses a team of physiologists, sports scientists, strength coaches and top trainers.

Adrian Holdsworth, national development manager of Fitness First Australia, says the feedback has been fantastic: “Many members were surprised at the lack of traditional equipment, but after experiencing the product and gaining a better understanding, the results have been wonderful. Club staff have been great in helping us carve out a niche proposition which appeals to people who are in need of something more innovative and progressive with their training.” 

Although the concept will not be rolled out, some of the most successful techniques and technology will be.

”We approach our concept clubs like car companies approach Formula 1: we test ideas and use tech, which are then introduced at other clubs whenever appropriate and possible,” says Holdsworth.

 



Fitness First is among the early adopters
Members of sports clubs and gyms are being given the chance to train like Usain Bolt Credit: PA Archive/Press Association Images
Members can benefit from performance training tailored to their needs Credit: shutterstock_Syda Productions
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
JK Health & Beauty Technologies Group

Wellsystem is a wholly owned subsidiary of JK Group GmbH with an established UK heritage of 30+ ye [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Sport and Fitness
Train Like A Pro

Sports performance training is set to become a consumer trend in 2016

By Kath Hudson | Published in Sports Management 21 Mar 2016 issue 116


Just because members of sports clubs or gyms aren’t elite, it doesn’t mean they can’t train like Usain Bolt: sports performance training, backed up with feedback from wearables, is tipped as one of the hot trends for this year.

Elite athletes not only have superior talent to the rest of us, they also have initial access to the latest research and training techniques. While we can’t do much about the talent side of things, we can certainly learn a great deal from athletes when it comes to training techniques.

“Many fitness industry trends are old news on the sports performance side,” says Ryan Collier, director at Genefit. “High intensity training (HIT) became big in gyms a few years ago, but it has been used in swimming for 30 years.”

Jon Johnston, CEO of Matrix, says he is seeing an increasing number of gyms putting a focus on the sports performance side, with whole areas or floors dedicated to the concept. “Many of our university and college clients are focusing on sports performance,” he says. “Also, a number of local authorities and trusts are now providing specific elite and performance training areas. For example, Life Leisure in Houldsworth Sports Village in Stockport is the regional base for British Weightlifting.”

So what does sports performance training actually involve? According to the experts, elements include HIT, big lifting, working with wattage and power in cycling, monitoring heart rate zones and using technology as well as video analysis.

At his sports performance gym in Putney, decathlon legend, Daley Thompson has created a concept which combines traditional sports equipment – ropes, ladders and vaulting horses – with cutting edge cardio and strength equipment and Myzone technology, all pulled together with his experience, knowledge and sense of fun.

Ian Daniell of Core Health & Fitness, who consulted on Daley’s Gym, says technology, like Myzone and Training Peaks, is helping to fuel the trend: “People are developing a greater understanding and they want to know their power on a bike and their heart rate zones,” he says.

Going forward, Collier believes periodisation will soon become adopted: “Athletes take a year long view to their training: beasting themselves during the off season and working more on skills and tactics during the season. I think we will see more of this happening among the general public.”

Unlike some trends, which threaten to cut the gym out, as people download and have a go at their own programme, this trend favours the health and fitness/sports industry, as expert advice is needed for activities like dead lifting and Olympic lifting, which can result in injury if not done properly.

To make the most of the trend, fitness providers need to make sure staff are trained in the latest techniques, and are able to make them accessible to their members, especially as many people will feel what elite athletes do is irrelevant to them and beyond their capabilities.

“Attend courses regularly, find out about the new and crazy science and interpret that for the general public. Tailor it so that it’s accessible and relevant to them as well,” says Collier.

The High Performance Club

Health club operator Fitness First is an early adopter of sports performance training and fully embraced it at a concept club in Melbourne, Australia which opened last May. The High Performance Club is progress-driven, science-based and results-focused, teaching members how to train like an athlete to get superior results.

The ethos behind it is that you don’t have to be genetically gifted to have the body of an athlete – you just have to train like one. Fitness First has invested heavily in research and technology to deliver the concept, such as the MoveLab which uses video technology to allow members to test their athletic performance, analyse their movements and perfect their technique. The concept also uses a team of physiologists, sports scientists, strength coaches and top trainers.

Adrian Holdsworth, national development manager of Fitness First Australia, says the feedback has been fantastic: “Many members were surprised at the lack of traditional equipment, but after experiencing the product and gaining a better understanding, the results have been wonderful. Club staff have been great in helping us carve out a niche proposition which appeals to people who are in need of something more innovative and progressive with their training.” 

Although the concept will not be rolled out, some of the most successful techniques and technology will be.

”We approach our concept clubs like car companies approach Formula 1: we test ideas and use tech, which are then introduced at other clubs whenever appropriate and possible,” says Holdsworth.

 



Fitness First is among the early adopters
Members of sports clubs and gyms are being given the chance to train like Usain Bolt Credit: PA Archive/Press Association Images
Members can benefit from performance training tailored to their needs Credit: shutterstock_Syda Productions
LATEST NEWS
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East.
Four Seasons’ Sacred River Spa in Bali relaunching in Q3 following extensive renovation
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
+ More news   
 
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS