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Wellness
Wearable technology

Jak Phillips reports on the latest innovations in wellness wearables – a market that’s expected to be worth US$8bn by 2018

By Jak Phillips | Published in Spa Business 2014 issue 4


Apple and Google are pouring millions into the wearable tech market, which is also attracting a host of exciting, innovative start-ups.

The global wearable electronics market is expected to reach revenues of US$8bn (€6.3bn, £5bn) by 2018, with health and fitness trackers representing 61 per cent of the sector.

The ramifications for health and wellbeing are huge. Medical institutions are already using the technology to monitor patients’ vital signs – aiming to identify problems early – and there’s potential for spas to monitor customer biometrics as well. They’re being integrated with corporate wellness programmes too as employers harness information from trackers to determine employees’ health insurance premiums. Many feel that this is just the start for wearable tech, which has the potential for seamless integration with the ‘internet of things’ – the advanced connectivity of devices, systems and services – as it gains momentum.

With this in mind, we look at the latest innovations in the wellness wearables market to work out which ideas are likely to leave rivals stuck in the starting blocks.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2014 issue 4
MUSE HEADBAND

The Muse headband by start-up firm InteraXon has been designed to help people meditate.

Marketed as a product to help manage stress, the Muse reads and measures the user’s brainwaves to paint a picture of how brain activity is affected by emotions. It also comes with an integrated brain health application which teaches meditation.

The device rests on the ears like a pair of glasses and teaches wearers how to calm their brain by using computer-guided meditation in the form of cranial training app Calm.

Among the benefits of decreasing brainwave rhythm using meditative techniques are the production of endorphins and dopamine, in addition to better memory, attentiveness and empathy, say Muse’s makers.
The device uses a rechargeable battery and is compatible with iOS, Mac and select PC operating systems. It retails at around US$299 (€220, £178).

 



Muse measures brainwave activity and an integrated app teaches wearers how to meditate
Ralph Lauren Polo Tech t-shirt

From 2015, tennis lovers can record metrics and data from recent performances to improve their game, thanks to a movement tracking shirt from designers Ralph Lauren.

The luxury brand’s Polo Tech t-shirt uses sensors knitted into the fabric to read heartbeat, respiration and other biometrics. Data collected by the shirt is stored by a black-box system, which also captures movement and direction metrics.

These findings, along with data related to energy output and stress levels are sent to the cloud and will be viewable on a tablet or smartphone.

 



The designer t-shirt tracks biometrics and movement


Meanwhile, Sony is set to launch its attachable Smart Tennis Sensor early next year. The US$200 (€152, £121) device attaches to rackets to record up to 12,000 shots of swing and serve data, with findings transferred to a smartphone app that can be share with friends via social media.
 



Smart Tennis Sensor
Freewavz earphones

Technology designer FreeWavz is creating a set of earphones to collate health and fitness metrics and audibly relay the information to cyclists and joggers so they don’t have to take their eyes off the road.

Designed by otolaryngology specialist Dr Eric Hensen, the earphones will operate without the need for any other wearable tech, also offering wireless connectivity to music streaming, a step counter, plus heart rate and oxygen saturation monitoring.

Hensen came up with the idea because he was frustrated by poorly-fitting headphones that often disrupt workouts when they fall out or cause injuries when the wires become entangled.

The product will allow exercisers to change or pause music through voice commands and can connect to a smartphone to collate health metrics.

The earphones also feature an extra speaker above the standard earbud that allows users to listen to music while also keeping ears alive to the sound of passing cars.
FreeWavz has just raised US$325,000 (€251,000 £200,000) for its first production run starting in January 2015.

 



The wireless earphones relay health and fitness metrics and stream music via voice commands
 


Freewavz wireless earphones
 
 


Freewavz wireless earphones
 
BITE COUNTER

While many of the wearable technology featured here focus on health from an exercise perspective, the Bite Counter bids to remedy the developed world’s obesity crisis by discouraging overeating.

The counter has been designed as a wristwatch to detect, count and display the number of bites its wearer takes each day, to serve as a visual red flag against over-indulgence.

It uses wrist-motion tracking to count bites and estimate calories, while an alarm buzzer can also be set to warn users when they’re nearing their daily bite count limit.

Developed by researchers based at South Carolina’s Clemson University in the US, the Bite Counter tracks consumption levels over long periods. This creates a log of activity from which users can analyse when they’re eating most and least, allowing for changes and plans to be made to manage weight.

 



An alarm warns users when they’re over-eating
APPLE WATCH

Apple debuted its long-awaited smartwatch in September, with a host of health-related functions.

The Apple Watch can record pulse rate and connect to an iPhone to track movement, pace and distances travelled. While an accelerometer can measure the quality and intensity of body movements.

There are two specific health and fitness apps: Fitness and Workout. The Fitness app tracks all types of activity, with a series of visual ‘rings’ signifying progress towards goals. Workout facilitates fitness plans and displays workout metrics in real-time on the watch.

In addition, Apple has moved to unify the fragmented health-tracking market by launching its Healthkit platform (compatible with the watch). The platform has been designed to pull in data from third-party health apps and present the info in one manageable dashboard.

The Apple Watch is due to ship in early 2015 and prices will start at US$359 (€270, £216).

 



Prices for the watch start at US$359
Pavlok

Be it sleeping in or skipping the gym, everyone wishes they could kick those bad habits that prevent physical activity. Now, a new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner and the pre-order price is US$149.99 (€118, £92). Aside from the usual tracking of steps, activity and sleep, the device has the ability to give away your money, shame you on social media, or even deliver a 340v static shot if you slip back into bad habits. It also offers rewards – as yet unspecified – as well as encouraging social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and carry out more exercise, although there’s clearly potential for it to be applied to diet control and smoking cessation as well.

 



The fi tness tracking wristband delivers a 340v static shock if wearers slip into bad habits
Google smart lens

In addition to its much-vaunted Glass product, Google is working on developing some ‘smart contact lenses.’

Announced in January, Google plans for the lenses to be able to monitor blood sugar levels via an antenna smaller than a strand of human hair – opening up new methods of self-management for chronic diseases such as diabetes, as well as other tracking uses applicable to fitness.

With a camera potentially being used in the lenses, people’s vision could be corrected much like the auto-focus on a camera. This could create a new realm of interactive opportunities for the visually impaired in terms of sport participation, as well as a number of virtual reality applications.
Google is partnering with pharmaceutical firm Novartis to take the project forward and aims to have a prototype in 2015.

 



Google is aiming to have a prototype ready next year
Lechal trainers

While so much wearable technology has so far focused on wristwear, a company from India wants to get to the sole of fitness tracking through its Lechal wearable tech trainers.

Ducere is currently taking pre-orders with a view to a late-2014 release for its interactive haptic feedback footwear.

The full shoes are built with bluetooth-enabled insoles (which can also be bought separately) that connect to a smartphone and provide user-feedback through insole vibrations. The shoes can connect to Google Maps, enabling directions to be disseminated without the need to look at a screen – handy for running on busy streets – while the usual pedometer/calorie counter is also present.

Ducere has indicated that the insole will be priced at US$100 (€75, £59), with the cost of the shoes likely to be similar.

The creators were initially developing a shoe designed for the visually-impaired – who can buy Lechal at a discounted rate – before realising the concept had broader applications.

 



Blue-tooth enabled insoles measure vibrations and connect to a smartphone to provide user-feedback
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
RKF Luxury Linen

RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
BC Softwear Ltd

Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of th [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Wellness
Wearable technology

Jak Phillips reports on the latest innovations in wellness wearables – a market that’s expected to be worth US$8bn by 2018

By Jak Phillips | Published in Spa Business 2014 issue 4


Apple and Google are pouring millions into the wearable tech market, which is also attracting a host of exciting, innovative start-ups.

The global wearable electronics market is expected to reach revenues of US$8bn (€6.3bn, £5bn) by 2018, with health and fitness trackers representing 61 per cent of the sector.

The ramifications for health and wellbeing are huge. Medical institutions are already using the technology to monitor patients’ vital signs – aiming to identify problems early – and there’s potential for spas to monitor customer biometrics as well. They’re being integrated with corporate wellness programmes too as employers harness information from trackers to determine employees’ health insurance premiums. Many feel that this is just the start for wearable tech, which has the potential for seamless integration with the ‘internet of things’ – the advanced connectivity of devices, systems and services – as it gains momentum.

With this in mind, we look at the latest innovations in the wellness wearables market to work out which ideas are likely to leave rivals stuck in the starting blocks.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2014 issue 4
MUSE HEADBAND

The Muse headband by start-up firm InteraXon has been designed to help people meditate.

Marketed as a product to help manage stress, the Muse reads and measures the user’s brainwaves to paint a picture of how brain activity is affected by emotions. It also comes with an integrated brain health application which teaches meditation.

The device rests on the ears like a pair of glasses and teaches wearers how to calm their brain by using computer-guided meditation in the form of cranial training app Calm.

Among the benefits of decreasing brainwave rhythm using meditative techniques are the production of endorphins and dopamine, in addition to better memory, attentiveness and empathy, say Muse’s makers.
The device uses a rechargeable battery and is compatible with iOS, Mac and select PC operating systems. It retails at around US$299 (€220, £178).

 



Muse measures brainwave activity and an integrated app teaches wearers how to meditate
Ralph Lauren Polo Tech t-shirt

From 2015, tennis lovers can record metrics and data from recent performances to improve their game, thanks to a movement tracking shirt from designers Ralph Lauren.

The luxury brand’s Polo Tech t-shirt uses sensors knitted into the fabric to read heartbeat, respiration and other biometrics. Data collected by the shirt is stored by a black-box system, which also captures movement and direction metrics.

These findings, along with data related to energy output and stress levels are sent to the cloud and will be viewable on a tablet or smartphone.

 



The designer t-shirt tracks biometrics and movement


Meanwhile, Sony is set to launch its attachable Smart Tennis Sensor early next year. The US$200 (€152, £121) device attaches to rackets to record up to 12,000 shots of swing and serve data, with findings transferred to a smartphone app that can be share with friends via social media.
 



Smart Tennis Sensor
Freewavz earphones

Technology designer FreeWavz is creating a set of earphones to collate health and fitness metrics and audibly relay the information to cyclists and joggers so they don’t have to take their eyes off the road.

Designed by otolaryngology specialist Dr Eric Hensen, the earphones will operate without the need for any other wearable tech, also offering wireless connectivity to music streaming, a step counter, plus heart rate and oxygen saturation monitoring.

Hensen came up with the idea because he was frustrated by poorly-fitting headphones that often disrupt workouts when they fall out or cause injuries when the wires become entangled.

The product will allow exercisers to change or pause music through voice commands and can connect to a smartphone to collate health metrics.

The earphones also feature an extra speaker above the standard earbud that allows users to listen to music while also keeping ears alive to the sound of passing cars.
FreeWavz has just raised US$325,000 (€251,000 £200,000) for its first production run starting in January 2015.

 



The wireless earphones relay health and fitness metrics and stream music via voice commands
 


Freewavz wireless earphones
 
 


Freewavz wireless earphones
 
BITE COUNTER

While many of the wearable technology featured here focus on health from an exercise perspective, the Bite Counter bids to remedy the developed world’s obesity crisis by discouraging overeating.

The counter has been designed as a wristwatch to detect, count and display the number of bites its wearer takes each day, to serve as a visual red flag against over-indulgence.

It uses wrist-motion tracking to count bites and estimate calories, while an alarm buzzer can also be set to warn users when they’re nearing their daily bite count limit.

Developed by researchers based at South Carolina’s Clemson University in the US, the Bite Counter tracks consumption levels over long periods. This creates a log of activity from which users can analyse when they’re eating most and least, allowing for changes and plans to be made to manage weight.

 



An alarm warns users when they’re over-eating
APPLE WATCH

Apple debuted its long-awaited smartwatch in September, with a host of health-related functions.

The Apple Watch can record pulse rate and connect to an iPhone to track movement, pace and distances travelled. While an accelerometer can measure the quality and intensity of body movements.

There are two specific health and fitness apps: Fitness and Workout. The Fitness app tracks all types of activity, with a series of visual ‘rings’ signifying progress towards goals. Workout facilitates fitness plans and displays workout metrics in real-time on the watch.

In addition, Apple has moved to unify the fragmented health-tracking market by launching its Healthkit platform (compatible with the watch). The platform has been designed to pull in data from third-party health apps and present the info in one manageable dashboard.

The Apple Watch is due to ship in early 2015 and prices will start at US$359 (€270, £216).

 



Prices for the watch start at US$359
Pavlok

Be it sleeping in or skipping the gym, everyone wishes they could kick those bad habits that prevent physical activity. Now, a new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner and the pre-order price is US$149.99 (€118, £92). Aside from the usual tracking of steps, activity and sleep, the device has the ability to give away your money, shame you on social media, or even deliver a 340v static shot if you slip back into bad habits. It also offers rewards – as yet unspecified – as well as encouraging social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and carry out more exercise, although there’s clearly potential for it to be applied to diet control and smoking cessation as well.

 



The fi tness tracking wristband delivers a 340v static shock if wearers slip into bad habits
Google smart lens

In addition to its much-vaunted Glass product, Google is working on developing some ‘smart contact lenses.’

Announced in January, Google plans for the lenses to be able to monitor blood sugar levels via an antenna smaller than a strand of human hair – opening up new methods of self-management for chronic diseases such as diabetes, as well as other tracking uses applicable to fitness.

With a camera potentially being used in the lenses, people’s vision could be corrected much like the auto-focus on a camera. This could create a new realm of interactive opportunities for the visually impaired in terms of sport participation, as well as a number of virtual reality applications.
Google is partnering with pharmaceutical firm Novartis to take the project forward and aims to have a prototype in 2015.

 



Google is aiming to have a prototype ready next year
Lechal trainers

While so much wearable technology has so far focused on wristwear, a company from India wants to get to the sole of fitness tracking through its Lechal wearable tech trainers.

Ducere is currently taking pre-orders with a view to a late-2014 release for its interactive haptic feedback footwear.

The full shoes are built with bluetooth-enabled insoles (which can also be bought separately) that connect to a smartphone and provide user-feedback through insole vibrations. The shoes can connect to Google Maps, enabling directions to be disseminated without the need to look at a screen – handy for running on busy streets – while the usual pedometer/calorie counter is also present.

Ducere has indicated that the insole will be priced at US$100 (€75, £59), with the cost of the shoes likely to be similar.

The creators were initially developing a shoe designed for the visually-impaired – who can buy Lechal at a discounted rate – before realising the concept had broader applications.

 



Blue-tooth enabled insoles measure vibrations and connect to a smartphone to provide user-feedback
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
RKF Luxury Linen

RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS