A £1m new spa called Imagine is to launch in January 2007 in Kings Lynn, Norfolk, UK.

The 10,000sq ft (930sq m) project at the Best Western Knights Hill Hotel has been masterminded by Fitness Express and is part of a larger redevelopment and expansion, which will also include the entire re-equipment of the gym.

Designed by Cambridge-based BDS Architects, the new spa will boast five treatment rooms – including two doubles and a single with a Cleopatra Bath and heated hammam tables – alongside a manicure area and relaxation room.

Spa guests will also have access to the hotel’s existing swimming pool, steam room and gym.

The ethos of the spa will be built around providing a more tailored, visitor-controlled experience, offering guests a choice of time-based, as opposed to treatment-led, packages.

Visitors will not have to book treatments in advance but will instead be given the option to leave decision until they arrive at the spa, allowing for flexibility to cater to individual needs on the day.

Each spa package will include a mix of therapist-led treatments coupled with time in the spa’s heat and water therapy suite, which contains a mineral grotto, an aroma steam bath, feature showers, an ice bath, serail and rasul bath and foot spas. Brands used will include Payot and Nailtiques.

Further expansion of the Imagine spa concept is also planned within other Fitness Express health clubs across the UK over the next two years. Hotels for spa development include Ufford Park in Melton, Suffolk and the Park Farm Hotel in Heathersett, Norfolk.