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A.W. Lake launches Center for Wellness Strategies and resilience camp in the Rocky Mountain wilderness
POSTED 31 May 2018 . BY Kim Megson
The monolithic steel building, called the Center for Wellness Strategies, stands 2,000m (6,800ft) above sea level on a 40 acre (16 hectares) site Credit: A.W. Lake

Our HQ embodies the philosophy of Resilience-based Wellness. It is built to last and thrive in any condition, not by force or concessions, but through an ongoing conversation and collaboration with nature
– Adria Lake
Wellness design firm A.W. Lake has opened its new headquarters in Northern Colorado, with the building set to become a hotbed of wellness research in the wilderness of the Rocky Mountains.

The monolithic steel building, called the Center for Wellness Strategies, stands 2,000m (6,800ft) above sea level on a 40 acre (16 hectares) site bordering a vast swathe of national forest land.

The building will serve as a hub for individuals and companies to come together and share ideas for the development of disruptive technologies, products and services “that boost our health, happiness and humanity.”

It will also serve as a base for A.W.Lake’s Resilience Training and Wilderness Camps, which expose participants to unfamiliar and unpredictable conditions and new sensations, “because evolution favours adaptation, rather than prevention or avoidance.”

Facilities include a maker’s studio and gallery, a demo kitchen and cooking school, an outdoor wood-fired sauna and steam cabins and ice baths. There is also access to more than 350 miles (563km) of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming, rock climbing, fishing, forest foraging and wildlife tracking.

Designed and built by architect MAAD design, the HQ’s frontage features two sets of 8m (26.2ft) long panoramic windows to take in the mountain views. A sloped roofline allows high wind to glide over the building and sends melted snow into a 5,000-litre underground concrete cistern. To protect the building from wildfires, the entire structure is covered in raw steel that will corrode over time, forming a warm, rusty patina.

“We had to contend with wind factor exceeding 150 miles per hour, massive snow loads, extreme danger of wildfires, water shortage, a dry climate and intense year-round sun exposure,” said MAAD principal architect Marc Gerritsen.

“We designed and engineered the main building to withstand these extreme conditions, so nature had plenty to say in regards to the location, form, orientation, and cladding of the massive structure. Although we have 16 hectares of land to work with, much of it is too steep, exposed, or impenetrable to build on.

“The building stands on the only location where we could carve out a large enough area without inflicting too much damage on the land. As it happens, it is also the best location we could hope for. We have a Southwest orientation that gives the building the optimum amount of sun exposure in the winter, protection from the strong easterly wind, access to water, and vast, uninterrupted views of the bright city lights, vast plains and the majestic snow-capped mountains”.

A.W Lake founder Adria Lake added: “Our HQ embodies the philosophy of Resilience-based Wellness. It is built to last and thrive in any condition, not by force or concessions, but through an ongoing conversation and collaboration with nature."

The new ‘Future Proof H3’ wellness conference will take place at the site in February 2019.

Launched by Lake, it will provide an open platform for individuals, companies and organisations from unrelated fields of interests or industries to discuss, debate and examine contrasting ideas and form strategic alliances.

“As we enter a future where changes, disruptions, major transformations will happen faster, more abruptly and unpredictably than at any other time in the past, we must embrace progress, celebrate innovation, encourage exploration while ensuring that humanity will continue to thrive,” said Lake.
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  Adria Lake creates ‘21st century spa’ for Radisson Blu’s first Bali location


Adria Lake of wellness and spa design company A.W. Lake Design has created a new Balinese spa for the Radisson Blu Uluwatu – the first Radisson Blu in Bali, which is set to open in December.
  A.W. Lake establishes US headquarters, launches new resiliency concept


Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US. Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land.
  A.W. Lake launches Uberwell blog for wellness design and trends


Wellness design firm A.W. Lake has launched Uberwell – a wellness design, technology and trend blog – intended to keep hotel and commercial property owners, developers and operators at the forefront of the wellness trend.
  Water Palace Spa planned for hotel in Xiamen, China, by A.W. Lake


The Urban Resort Concept-operated (URC) PuShang Hotel and Spa in Xiamen, China, is set to open in Q4 of 2016 with a Water Palace Spa, based on the importance of bathing in Chinese culture.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
A.W. Lake launches Center for Wellness Strategies and resilience camp in the Rocky Mountain wilderness
POSTED 31 May 2018 . BY Kim Megson
The monolithic steel building, called the Center for Wellness Strategies, stands 2,000m (6,800ft) above sea level on a 40 acre (16 hectares) site Credit: A.W. Lake
Our HQ embodies the philosophy of Resilience-based Wellness. It is built to last and thrive in any condition, not by force or concessions, but through an ongoing conversation and collaboration with nature
– Adria Lake
Wellness design firm A.W. Lake has opened its new headquarters in Northern Colorado, with the building set to become a hotbed of wellness research in the wilderness of the Rocky Mountains.

The monolithic steel building, called the Center for Wellness Strategies, stands 2,000m (6,800ft) above sea level on a 40 acre (16 hectares) site bordering a vast swathe of national forest land.

The building will serve as a hub for individuals and companies to come together and share ideas for the development of disruptive technologies, products and services “that boost our health, happiness and humanity.”

It will also serve as a base for A.W.Lake’s Resilience Training and Wilderness Camps, which expose participants to unfamiliar and unpredictable conditions and new sensations, “because evolution favours adaptation, rather than prevention or avoidance.”

Facilities include a maker’s studio and gallery, a demo kitchen and cooking school, an outdoor wood-fired sauna and steam cabins and ice baths. There is also access to more than 350 miles (563km) of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming, rock climbing, fishing, forest foraging and wildlife tracking.

Designed and built by architect MAAD design, the HQ’s frontage features two sets of 8m (26.2ft) long panoramic windows to take in the mountain views. A sloped roofline allows high wind to glide over the building and sends melted snow into a 5,000-litre underground concrete cistern. To protect the building from wildfires, the entire structure is covered in raw steel that will corrode over time, forming a warm, rusty patina.

“We had to contend with wind factor exceeding 150 miles per hour, massive snow loads, extreme danger of wildfires, water shortage, a dry climate and intense year-round sun exposure,” said MAAD principal architect Marc Gerritsen.

“We designed and engineered the main building to withstand these extreme conditions, so nature had plenty to say in regards to the location, form, orientation, and cladding of the massive structure. Although we have 16 hectares of land to work with, much of it is too steep, exposed, or impenetrable to build on.

“The building stands on the only location where we could carve out a large enough area without inflicting too much damage on the land. As it happens, it is also the best location we could hope for. We have a Southwest orientation that gives the building the optimum amount of sun exposure in the winter, protection from the strong easterly wind, access to water, and vast, uninterrupted views of the bright city lights, vast plains and the majestic snow-capped mountains”.

A.W Lake founder Adria Lake added: “Our HQ embodies the philosophy of Resilience-based Wellness. It is built to last and thrive in any condition, not by force or concessions, but through an ongoing conversation and collaboration with nature."

The new ‘Future Proof H3’ wellness conference will take place at the site in February 2019.

Launched by Lake, it will provide an open platform for individuals, companies and organisations from unrelated fields of interests or industries to discuss, debate and examine contrasting ideas and form strategic alliances.

“As we enter a future where changes, disruptions, major transformations will happen faster, more abruptly and unpredictably than at any other time in the past, we must embrace progress, celebrate innovation, encourage exploration while ensuring that humanity will continue to thrive,” said Lake.
RELATED STORIES
Adria Lake creates ‘21st century spa’ for Radisson Blu’s first Bali location


Adria Lake of wellness and spa design company A.W. Lake Design has created a new Balinese spa for the Radisson Blu Uluwatu – the first Radisson Blu in Bali, which is set to open in December.
A.W. Lake establishes US headquarters, launches new resiliency concept


Singapore-based wellness design firm A.W. Lake has acquired a 16-hectare (40-acre) property in Colorado, which will be the site of its new headquarters in the US. Located 20 miles outside of Fort Collins, the mountaintop property borders more than 325,000 hectares (800,000 acres) of national forest land.
A.W. Lake launches Uberwell blog for wellness design and trends


Wellness design firm A.W. Lake has launched Uberwell – a wellness design, technology and trend blog – intended to keep hotel and commercial property owners, developers and operators at the forefront of the wellness trend.
Water Palace Spa planned for hotel in Xiamen, China, by A.W. Lake


The Urban Resort Concept-operated (URC) PuShang Hotel and Spa in Xiamen, China, is set to open in Q4 of 2016 with a Water Palace Spa, based on the importance of bathing in Chinese culture.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
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FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
FIBO

FIBO is the international platform for fitness, wellness and health. During four days, FIBO connects [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS