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NEWS
Accor to bolster luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khoba
POSTED 16 Aug 2021 . BY Megan Whitby
The resort’s signature feature will be a full-service Fairmont Spa

Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province
– Mark Willis
Hospitality group Accor has signed a brand new Fairmont property in Saudi Arabia on the Ajdan Waterfront development, a high-profile mixed-use development in Al Khobar and the Eastern Province of Saudi Arabia.

With an opening date expected for Q3 2023, the hotel will feature 160 rooms and serviced apartments.

The resort’s signature feature will be a full-service Fairmont Spa, accompanied by a fitness area and swimming pool.

Strategically located on the waterfront in the heart of Al Khobar’s centre, the Fairmont property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential and entertainment components.

“Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan,” said Abdullah AlFozan, chair of Ajdan Real Estate Development Company.

“This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia.”

Additional hotel facilities will include four dining outlets, meeting rooms, a Gold Lounge and a kids club.

“We believe Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, adding to the strong momentum the Fairmont brand is seeing in the Kingdom after the successful opening of Fairmont Riyadh,” added Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

Accor currently operates 39 properties with 14,314 keys in Saudi Arabia, with a pipeline of 33 upcoming properties encompassing 10,060 keys.
RELATED STORIES
  Fairmont Taghazout Bay launches in Morocco with Berber-inspired spa purification rituals


Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets.
  New survey reveals over a third of investors are looking to buy more hotels in Europe


Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.
  Raffles’ debut Middle Eastern resort and spa on track for Q4 2021 opening


Raffles Hotels and Resorts is scheduled to open Raffles The Palm Dubai in the last quarter of 2021, after rebranding the former Emerald Palace Kempinski Dubai.
  FEATURE: Interview: Emlyn Brown


Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
+ More news   

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Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

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The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
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23-26 Aug 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Accor to bolster luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khoba
POSTED 16 Aug 2021 . BY Megan Whitby
The resort’s signature feature will be a full-service Fairmont Spa
Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province
– Mark Willis
Hospitality group Accor has signed a brand new Fairmont property in Saudi Arabia on the Ajdan Waterfront development, a high-profile mixed-use development in Al Khobar and the Eastern Province of Saudi Arabia.

With an opening date expected for Q3 2023, the hotel will feature 160 rooms and serviced apartments.

The resort’s signature feature will be a full-service Fairmont Spa, accompanied by a fitness area and swimming pool.

Strategically located on the waterfront in the heart of Al Khobar’s centre, the Fairmont property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential and entertainment components.

“Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan,” said Abdullah AlFozan, chair of Ajdan Real Estate Development Company.

“This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia.”

Additional hotel facilities will include four dining outlets, meeting rooms, a Gold Lounge and a kids club.

“We believe Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, adding to the strong momentum the Fairmont brand is seeing in the Kingdom after the successful opening of Fairmont Riyadh,” added Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

Accor currently operates 39 properties with 14,314 keys in Saudi Arabia, with a pipeline of 33 upcoming properties encompassing 10,060 keys.
RELATED STORIES
Fairmont Taghazout Bay launches in Morocco with Berber-inspired spa purification rituals


Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets.
New survey reveals over a third of investors are looking to buy more hotels in Europe


Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.
Raffles’ debut Middle Eastern resort and spa on track for Q4 2021 opening


Raffles Hotels and Resorts is scheduled to open Raffles The Palm Dubai in the last quarter of 2021, after rebranding the former Emerald Palace Kempinski Dubai.
FEATURE: Interview: Emlyn Brown


Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS