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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
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Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS