Air Malta has teamed with Myoka Spas to offer free in-flight spa experiences onboard select flights to and from London’s Gatwick airport.

As part of the initiative, two therapists from Myoka Spa welcomed passengers onto the flight with product samples, then later offered complimentary hand, feet and neck massages. Customers also received a €20 (US$22, £14) voucher to use at any of Myoka Spa’s locations in Malta.

Air Malta said the initiative was a huge success, and created a lot of social media interest. The company said this is “just the beginning” and part of a series of similar projects that Air Malta will launch in the near future.