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NEWS
Aire Ancient Baths' second NYC bathhouse launches with Monet-inspired spa rituals and ceiling-suspended salt bath
POSTED 05 Mar 2025 . BY Megan Whitby
The standout feature of the new opening is its salt bath, called the flotarium, which is suspended from the ceiling Credit: Aire Ancient Baths
Aire Ancient Baths has unveiled a 9,600sq ft bathhouse in NYC inside a historic 120-year-old warehouse, once used to store priceless art
The new launch marks Aire's second location in the city and joins its existing Tribeca flagship
To maintain exclusivity, Aire Upper East Side is welcoming no more than 16 guests per hour
The Aire concept debuted in Seville, Spain, in 2000, and has since expanded to major cities in the US, UK and Denmark
Luxury bathhouse brand Aire Ancient Baths has opened the doors to its newest New York City retreat, marking its second Manhattan location and ninth destination globally.

Known for transforming historic buildings into urban bathhouses, Aire offers an immersive wellness experience inspired by ancient Roman, Greek and Ottoman traditions. Each location features the brand’s signature candle-lit ambience, is infused with orange-blossom scents and offers access to a range of communal and contrast bathing facilities and spa treatments.

The new Aire Ancient Baths New York Upper East Side spans 9,600sq ft across the first three floors of 305 East 61st Street – a landmark building dating back to 1900 that once housed priceless artworks for the Museum of Modern Art (MoMA).

At the heart of the experience is Aire’s signature thermal circuit, featuring a caldarium (104°F), tepidariums (97°F), a frigidarium ice bath (50°F), an aromatherapy steamroom and a balneum (jet bath).

In a first for the brand, the space includes a striking suspended flotarium salt bath, appearing to hover between two floors. Enclosed by translucent glass walls and a glass floor, the glowing blue bath serves as the visual centrepiece of the retreat.

Aire Upper East Side also features 12 treatment rooms and two marble exfoliation beds, while offering a curated selection of massages, couples’ experiences and body rituals.

Programming highlights include The Signature Monet Experience, exclusive to this location, and inspired by one of MoMA's most celebrated paintings, Claude Monet's iconic Water Lilies. The painter-inspired journey includes a 30-minute treatment with a floral scrub, a honey hair mask and a seaweed body wrap, followed by a 60-minute full-body massage with floral aromatherapy in an exclusive couple's room.

“As with all Aire locations, we chose this building extremely carefully," said Amadeo Serra, Aire CEO. "We worked to meticulously preserve the building’s rich character, with exposed bricks, original beams and vaulted ceilings throughout the space.

“We’re so proud of this new location and look forward to welcoming New Yorkers and tourists alike to experience a new level of relaxation.”

To maintain exclusivity, Aire Upper East Side welcomes no more than 16 guests per hour. The retreat is open from 9AM till 9PM daily and offers its signature 90-minute bathing experience for US$150 (€139, £117) per person.
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
RELATED STORIES
  Aire Ancient Baths to open second NYC bathhouse featuring salt bath suspended from the ceiling


Aire Ancient Baths has selected New York City’s Upper East Side neighbourhood for its latest bathhouse, marking its second destination in the city and ninth location worldwide.
  FEATURE: Interview: Amadeo Serra


We speak to the the CEO of Aire following the launch of its eighth site, Aire Ancient Baths, London.
  FEATURE: First person: Aire Ancient Baths


We visit the first London outpost of the atmospheric urban bathing brand that started in Spain in 2000
  Aire Ancient Baths opens doors to first UK site at London's Covent Garden


Aire Ancient Baths has opened its first UK property in the heart of the country's capital city, London.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
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23-26 Aug 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Aire Ancient Baths' second NYC bathhouse launches with Monet-inspired spa rituals and ceiling-suspended salt bath
POSTED 05 Mar 2025 . BY Megan Whitby
The standout feature of the new opening is its salt bath, called the flotarium, which is suspended from the ceiling Credit: Aire Ancient Baths
Aire Ancient Baths has unveiled a 9,600sq ft bathhouse in NYC inside a historic 120-year-old warehouse, once used to store priceless art
The new launch marks Aire's second location in the city and joins its existing Tribeca flagship
To maintain exclusivity, Aire Upper East Side is welcoming no more than 16 guests per hour
The Aire concept debuted in Seville, Spain, in 2000, and has since expanded to major cities in the US, UK and Denmark
Luxury bathhouse brand Aire Ancient Baths has opened the doors to its newest New York City retreat, marking its second Manhattan location and ninth destination globally.

Known for transforming historic buildings into urban bathhouses, Aire offers an immersive wellness experience inspired by ancient Roman, Greek and Ottoman traditions. Each location features the brand’s signature candle-lit ambience, is infused with orange-blossom scents and offers access to a range of communal and contrast bathing facilities and spa treatments.

The new Aire Ancient Baths New York Upper East Side spans 9,600sq ft across the first three floors of 305 East 61st Street – a landmark building dating back to 1900 that once housed priceless artworks for the Museum of Modern Art (MoMA).

At the heart of the experience is Aire’s signature thermal circuit, featuring a caldarium (104°F), tepidariums (97°F), a frigidarium ice bath (50°F), an aromatherapy steamroom and a balneum (jet bath).

In a first for the brand, the space includes a striking suspended flotarium salt bath, appearing to hover between two floors. Enclosed by translucent glass walls and a glass floor, the glowing blue bath serves as the visual centrepiece of the retreat.

Aire Upper East Side also features 12 treatment rooms and two marble exfoliation beds, while offering a curated selection of massages, couples’ experiences and body rituals.

Programming highlights include The Signature Monet Experience, exclusive to this location, and inspired by one of MoMA's most celebrated paintings, Claude Monet's iconic Water Lilies. The painter-inspired journey includes a 30-minute treatment with a floral scrub, a honey hair mask and a seaweed body wrap, followed by a 60-minute full-body massage with floral aromatherapy in an exclusive couple's room.

“As with all Aire locations, we chose this building extremely carefully," said Amadeo Serra, Aire CEO. "We worked to meticulously preserve the building’s rich character, with exposed bricks, original beams and vaulted ceilings throughout the space.

“We’re so proud of this new location and look forward to welcoming New Yorkers and tourists alike to experience a new level of relaxation.”

To maintain exclusivity, Aire Upper East Side welcomes no more than 16 guests per hour. The retreat is open from 9AM till 9PM daily and offers its signature 90-minute bathing experience for US$150 (€139, £117) per person.
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
Credit: Aire Ancient Baths
RELATED STORIES
Aire Ancient Baths to open second NYC bathhouse featuring salt bath suspended from the ceiling


Aire Ancient Baths has selected New York City’s Upper East Side neighbourhood for its latest bathhouse, marking its second destination in the city and ninth location worldwide.
FEATURE: Interview: Amadeo Serra


We speak to the the CEO of Aire following the launch of its eighth site, Aire Ancient Baths, London.
FEATURE: First person: Aire Ancient Baths


We visit the first London outpost of the atmospheric urban bathing brand that started in Spain in 2000
Aire Ancient Baths opens doors to first UK site at London's Covent Garden


Aire Ancient Baths has opened its first UK property in the heart of the country's capital city, London.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS