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Alton Towers creates 'gravity-free zone' at home of astronaut Tim Peake
POSTED 19 Feb 2016 . BY Tom Anstey
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station Credit: Alton Towers
Alton Towers has turned UK astronaut Tim Peake’s home street into a ‘gravity-free zone’, also announcing a new space education programme to promote the upcoming launch of its virtual reality rollercoaster Galactica.
Temporarily renaming the street Gravity Avenue, the stunt took place in Peake’s hometown of Westbourne in Sussex. The marketing effort made the street “completely weightless” using a range of illusion and trickery to make people, cars, post boxes, parking cones and benches seemingly float in mid-air.
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station (ISS), where he has been for the past two months and will remain until June this year.
Alton Towers has also marked the launch of Galactica by partnering with the National Space Centre in an effort to support its mission to give young people from all backgrounds the opportunity to learn about the mysteries of space.
As part of this new initiative, the theme park will host a series of interactive shows for kids over the Easter period, where children can go on their own “mission” to learn about rockets, how astronauts live in space and the risk of space travel, with talks delivered by experts from the National Space Centre.
“The nation has been captivated by Tim Peake and his mission to the ISS, so what better place to bring the experience of space travel to life than his home street,” said Gill Riley, marketing director for Alton Towers.
“We want to help make space exploration a reality for the next generation of British space enthusiasts, which is why we have partnered with the National Space Centre. Over the next year, we will support their education programme so more children get the chance to learn about the universe and its hidden wonders.”
Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt POSTED 17 Feb 2016. BY Tom Anstey In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has
hit some of the world’s most well-known attractions as he markets the new Zoolander
film under the guise of its main character, Derek Zoolander.
Astronaut Tim Peake to call Liverpool's World Museum from space POSTED 27 Jan 2016. BY Tom Anstey British astronaut Tim Peake is set to hold a live Q&A session with schoolchildren in
Liverpool’s World Museum while on board the International Space Station (ISS).
Is Alton Towers about to unveil a VR coaster? POSTED 04 Jan 2016. BY Tom Anstey With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the
UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the
addition of virtual reality to its Air rollercoaster.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
Alton Towers creates 'gravity-free zone' at home of astronaut Tim Peake
POSTED 19 Feb 2016 . BY Tom Anstey
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station Credit: Alton Towers
Alton Towers has turned UK astronaut Tim Peake’s home street into a ‘gravity-free zone’, also announcing a new space education programme to promote the upcoming launch of its virtual reality rollercoaster Galactica.
Temporarily renaming the street Gravity Avenue, the stunt took place in Peake’s hometown of Westbourne in Sussex. The marketing effort made the street “completely weightless” using a range of illusion and trickery to make people, cars, post boxes, parking cones and benches seemingly float in mid-air.
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station (ISS), where he has been for the past two months and will remain until June this year.
Alton Towers has also marked the launch of Galactica by partnering with the National Space Centre in an effort to support its mission to give young people from all backgrounds the opportunity to learn about the mysteries of space.
As part of this new initiative, the theme park will host a series of interactive shows for kids over the Easter period, where children can go on their own “mission” to learn about rockets, how astronauts live in space and the risk of space travel, with talks delivered by experts from the National Space Centre.
“The nation has been captivated by Tim Peake and his mission to the ISS, so what better place to bring the experience of space travel to life than his home street,” said Gill Riley, marketing director for Alton Towers.
“We want to help make space exploration a reality for the next generation of British space enthusiasts, which is why we have partnered with the National Space Centre. Over the next year, we will support their education programme so more children get the chance to learn about the universe and its hidden wonders.”
Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt POSTED 17 Feb 2016. BY Tom Anstey In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has
hit some of the world’s most well-known attractions as he markets the new Zoolander
film under the guise of its main character, Derek Zoolander.
Astronaut Tim Peake to call Liverpool's World Museum from space POSTED 27 Jan 2016. BY Tom Anstey British astronaut Tim Peake is set to hold a live Q&A session with schoolchildren in
Liverpool’s World Museum while on board the International Space Station (ISS).
Is Alton Towers about to unveil a VR coaster? POSTED 04 Jan 2016. BY Tom Anstey With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the
UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the
addition of virtual reality to its Air rollercoaster.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
