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Alton Towers creates 'gravity-free zone' at home of astronaut Tim Peake
POSTED 19 Feb 2016 . BY Tom Anstey
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station Credit: Alton Towers
Alton Towers has turned UK astronaut Tim Peake’s home street into a ‘gravity-free zone’, also announcing a new space education programme to promote the upcoming launch of its virtual reality rollercoaster Galactica.
Temporarily renaming the street Gravity Avenue, the stunt took place in Peake’s hometown of Westbourne in Sussex. The marketing effort made the street “completely weightless” using a range of illusion and trickery to make people, cars, post boxes, parking cones and benches seemingly float in mid-air.
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station (ISS), where he has been for the past two months and will remain until June this year.
Alton Towers has also marked the launch of Galactica by partnering with the National Space Centre in an effort to support its mission to give young people from all backgrounds the opportunity to learn about the mysteries of space.
As part of this new initiative, the theme park will host a series of interactive shows for kids over the Easter period, where children can go on their own “mission” to learn about rockets, how astronauts live in space and the risk of space travel, with talks delivered by experts from the National Space Centre.
“The nation has been captivated by Tim Peake and his mission to the ISS, so what better place to bring the experience of space travel to life than his home street,” said Gill Riley, marketing director for Alton Towers.
“We want to help make space exploration a reality for the next generation of British space enthusiasts, which is why we have partnered with the National Space Centre. Over the next year, we will support their education programme so more children get the chance to learn about the universe and its hidden wonders.”
Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt POSTED 17 Feb 2016. BY Tom Anstey In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has
hit some of the world’s most well-known attractions as he markets the new Zoolander
film under the guise of its main character, Derek Zoolander.
Astronaut Tim Peake to call Liverpool's World Museum from space POSTED 27 Jan 2016. BY Tom Anstey British astronaut Tim Peake is set to hold a live Q&A session with schoolchildren in
Liverpool’s World Museum while on board the International Space Station (ISS).
Is Alton Towers about to unveil a VR coaster? POSTED 04 Jan 2016. BY Tom Anstey With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the
UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the
addition of virtual reality to its Air rollercoaster.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
Alton Towers creates 'gravity-free zone' at home of astronaut Tim Peake
POSTED 19 Feb 2016 . BY Tom Anstey
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station Credit: Alton Towers
Alton Towers has turned UK astronaut Tim Peake’s home street into a ‘gravity-free zone’, also announcing a new space education programme to promote the upcoming launch of its virtual reality rollercoaster Galactica.
Temporarily renaming the street Gravity Avenue, the stunt took place in Peake’s hometown of Westbourne in Sussex. The marketing effort made the street “completely weightless” using a range of illusion and trickery to make people, cars, post boxes, parking cones and benches seemingly float in mid-air.
The gravity-defying stunt aimed to replicate the conditions astronaut Peake is currently experiencing on-board the International Space Station (ISS), where he has been for the past two months and will remain until June this year.
Alton Towers has also marked the launch of Galactica by partnering with the National Space Centre in an effort to support its mission to give young people from all backgrounds the opportunity to learn about the mysteries of space.
As part of this new initiative, the theme park will host a series of interactive shows for kids over the Easter period, where children can go on their own “mission” to learn about rockets, how astronauts live in space and the risk of space travel, with talks delivered by experts from the National Space Centre.
“The nation has been captivated by Tim Peake and his mission to the ISS, so what better place to bring the experience of space travel to life than his home street,” said Gill Riley, marketing director for Alton Towers.
“We want to help make space exploration a reality for the next generation of British space enthusiasts, which is why we have partnered with the National Space Centre. Over the next year, we will support their education programme so more children get the chance to learn about the universe and its hidden wonders.”
Derek Zoolander turns famous attractions into catwalk runways with viral marketing stunt POSTED 17 Feb 2016. BY Tom Anstey In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has
hit some of the world’s most well-known attractions as he markets the new Zoolander
film under the guise of its main character, Derek Zoolander.
Astronaut Tim Peake to call Liverpool's World Museum from space POSTED 27 Jan 2016. BY Tom Anstey British astronaut Tim Peake is set to hold a live Q&A session with schoolchildren in
Liverpool’s World Museum while on board the International Space Station (ISS).
Is Alton Towers about to unveil a VR coaster? POSTED 04 Jan 2016. BY Tom Anstey With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the
UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the
addition of virtual reality to its Air rollercoaster.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
