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NEWS
Alton Towers reveals details of new £18m roller coaster
POSTED 11 Mar 2013 . BY Jessica Tasman-Jones
Alton Towers Resort has worked with researchers at New Scientist to ensure its news £18m roller coaster The Smiler delivers park visitors maximum thrills.

The ride, which will reach speeds of 85km/hr along 1,170m of track, will feature "twisted psychological effects to mess with riders' minds" including blinding lights and optical illusions to maximise the fear factor.

Alton Towers aims to make visitors to feel "spaced out, or mashed up" after the ride, which opens in May.

New Scientist research commissioned by Alton Towers revealed the most thrilling rides should consist of fives acts: the set-up; the anticipation; the climax; the release; and the period of reflection when the ride has finished.

Ride consultant at Alton Towers John Wardley said: "We know people get a thrill when they ride roller-coasters, but in order to heighten that feeling of excitement we needed to design a roller-coaster that also incorporates a variety of mental cues."

"The Smiler will be different from other traditional coasters in that it will combine intense physical effects to put the body through its paces, along with the unique mental elements to mess with the mind."
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Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
Alton Towers reveals details of new £18m roller coaster
POSTED 11 Mar 2013 . BY Jessica Tasman-Jones
Alton Towers Resort has worked with researchers at New Scientist to ensure its news £18m roller coaster The Smiler delivers park visitors maximum thrills.

The ride, which will reach speeds of 85km/hr along 1,170m of track, will feature "twisted psychological effects to mess with riders' minds" including blinding lights and optical illusions to maximise the fear factor.

Alton Towers aims to make visitors to feel "spaced out, or mashed up" after the ride, which opens in May.

New Scientist research commissioned by Alton Towers revealed the most thrilling rides should consist of fives acts: the set-up; the anticipation; the climax; the release; and the period of reflection when the ride has finished.

Ride consultant at Alton Towers John Wardley said: "We know people get a thrill when they ride roller-coasters, but in order to heighten that feeling of excitement we needed to design a roller-coaster that also incorporates a variety of mental cues."

"The Smiler will be different from other traditional coasters in that it will combine intense physical effects to put the body through its paces, along with the unique mental elements to mess with the mind."
RELATED STORIES
MORE NEWS
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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