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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
RELATED STORIES
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Uber cool fitness brand Equinox opens its first hotel in New York – and takes spa just as seriously as its workouts
  FEATURE: Interview: Amanda Al-Masri


Equinox's new VP of spa services on the integration of spa and fitness
  FEATURE: People profile: Amanda Al-Masri


Equinox’s head of spa services says wellness is a big focus for the fitness brand
MORE NEWS
Wellness Access Institute launches to improve understanding of and accessibility to wellness
A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
Veronica Schreibeis Smith and Amir Alroy join GWS Advisory Board
The Global Wellness Summit (GWS) has announced the appointment of two international wellness thought leaders to its Advisory Board.
FaceGym heads down under with first Australian studio, partnered with Mecca
Facial fitness and skincare brand FaceGym has entered the Australian market with its first bricks and mortar studio in Sydney and a new deal with Australasian beauty retailer Mecca.
Emlyn Brown, Kent Richards and Sara Codner outline top priorities for spa and wellness leaders in 2023
Spa and wellness industry thought leaders gathered yesterday (26 January) at the Grow Well webinar – hosted by We Work Well – to share their plans, vision and strategies for 2023.
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31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
RELATED STORIES
FEATURE: Fitness: Equal measures


Uber cool fitness brand Equinox opens its first hotel in New York – and takes spa just as seriously as its workouts
FEATURE: Interview: Amanda Al-Masri


Equinox's new VP of spa services on the integration of spa and fitness
FEATURE: People profile: Amanda Al-Masri


Equinox’s head of spa services says wellness is a big focus for the fitness brand
MORE NEWS
Wellness Access Institute launches to improve understanding of and accessibility to wellness
A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
Veronica Schreibeis Smith and Amir Alroy join GWS Advisory Board
The Global Wellness Summit (GWS) has announced the appointment of two international wellness thought leaders to its Advisory Board.
FaceGym heads down under with first Australian studio, partnered with Mecca
Facial fitness and skincare brand FaceGym has entered the Australian market with its first bricks and mortar studio in Sydney and a new deal with Australasian beauty retailer Mecca.
Emlyn Brown, Kent Richards and Sara Codner outline top priorities for spa and wellness leaders in 2023
Spa and wellness industry thought leaders gathered yesterday (26 January) at the Grow Well webinar – hosted by We Work Well – to share their plans, vision and strategies for 2023.
Elemis achieves B Corp Status
British skincare and spa brand Elemis has announced its new status as a Certified B Corp after almost two years of implementing changes to processes, and practices and launching new initiatives across the business.
Recovery-focused spa brand The Covery outlines 2023 expansion plans
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
+ More news   
 
FEATURED SUPPLIERS

Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]

Vladi Kovanic reveals first details of ForumHOTel&Spa 2023 speaker line-up
Premier spa industry event ForumHOTel&Spa will be hosted in person at the Hotel Four Seasons George V in Paris, France, on 1 June 2023. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Spa Collaborative

A leading UK-based global spa company that supports luxury hotels with spa and wellness strategy. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2023

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