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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
RELATED STORIES
  Teresa Flyger departs role as Hilton’s director of global brand wellness


Spa and wellness veteran Teresa Flyger has left her position as director of global brand wellness at Hilton Worldwide.
  Florida’s natural springs inspire new Conrad Spa oasis opening at billion-dollar Orlando mega-resort


Hilton Hotels & Resorts will expand its luxury Conrad Hotels & Resorts brand with a new resort and luxury spa in Orlando, Florida, by the end of the year.
  Amanda Al-Masri: Modern wellness travellers prioritise nature, sense of place and 360° wellness touchpoints


Hilton’s 2023 Trends Report reveals travellers are focusing on more engaging experiences and enhanced wellness offerings.
  FEATURE: Fitness: Equal measures


Uber cool fitness brand Equinox opens its first hotel in New York – and takes spa just as seriously as its workouts
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Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
RELATED STORIES
Teresa Flyger departs role as Hilton’s director of global brand wellness


Spa and wellness veteran Teresa Flyger has left her position as director of global brand wellness at Hilton Worldwide.
Florida’s natural springs inspire new Conrad Spa oasis opening at billion-dollar Orlando mega-resort


Hilton Hotels & Resorts will expand its luxury Conrad Hotels & Resorts brand with a new resort and luxury spa in Orlando, Florida, by the end of the year.
Amanda Al-Masri: Modern wellness travellers prioritise nature, sense of place and 360° wellness touchpoints


Hilton’s 2023 Trends Report reveals travellers are focusing on more engaging experiences and enhanced wellness offerings.
FEATURE: Fitness: Equal measures


Uber cool fitness brand Equinox opens its first hotel in New York – and takes spa just as seriously as its workouts
MORE NEWS
Vogue hand-picks 100 of the world’s best spas to curate Global Spa Guide
Conde Nast’s iconic fashion and lifestyle publication Vogue has created a list of 100 of the world's leading spas, known as the Global Spa Guide.
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.
Global Wellness Summit 2024 to make waves in Scotland with theme “A Watershed Moment for Wellness”
The 2024 Global Wellness Summit (GWS) is set to make a splash in Scotland from 4-7 November, with the theme “A Watershed Moment for Wellness”.
Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance.
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