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NEWS
Anne Melby is Loma de Vida Spa’s new director of spa and recreation
POSTED 23 Oct 2023 . BY Megan Whitby
Anne Melby has held spa leadership roles with Rosewood, Ritz-Carlton and Trilogy Spa Holdings, as well as at Lake Austin Spa Resort in Texas Credit: La Cantera Resort & Spa
Anne Melby is the new director of spa and recreation at Loma de Vida Spa, located at La Cantera Resort & Spa in San Antonio, Texas
Melby has previously worked for ISM Spas, Elizabeth ARden, Red Door Spas + Salons and VIO Med Spa
She brings experience from the spa, wellness, hospitality and med-spa industries
Most recently, she served as president and COO of Fractional COO Hospitality Spa & Wellness
Luxury Texan retreat La Cantera Resort & Spa has appointed Anne Melby as the new director of spa and recreation at its Loma de Vida Spa & Wellness in San Antonio.

In her new role, Melby oversees the daily operations of Loma de Vida, a 25,000sq ft center offering an array of spa services, treatments and wellness classes, along with recreation and retail for La Cantera.

She said: “I’m excited to get back to my luxury resort and spa roots. The incredible beauty of La Cantera, the elevated skill level of the 100 spa and recreation team members as well as the other 600 associates with their passion for guest service makes it a joy to join this team.

“I look forward to enhancing our wellness and recreation programming and building programmes that will be fun and healing, creating lifelong memories.”

Melby’s career track record encompasses leadership roles in spa, wellness, hospitality and med-spa operations.

Prior to joining Loma de Vida, she served as president and COO of Fractional COO Hospitality Spa & Wellness, specialising in remote operational services tailored for new business owners.

Before this, Melby led ISM Spa as SVP launching a new business division, Privai Spa + Salon plus managing ISM Spas for a total portfolio of 22 luxury spas.

Melby was also VP of operations for Elizabeth Arden and Red Door Spa + Salons, managing 15 of 28 spas.

In addition, Melby has held medical-spa leadership positions, including regional director roles at VIO Med Spa and 4Ever Young Anti-Aging Med-Spas. Melby has also held several luxury hospitality leadership roles with five-star resorts and hotels for brands including Rosewood and Ritz-Carlton.

Beyond her wide-ranging career in the industry, Melby is a registered massage therapist in Texas, holds a Project Management Professional certification, has a Project Management Certification from Cornell University, is an LCAM (Florida Community Association Manager) and is a certified ISPA spa supervisor.

She has degrees in Political Science and International Relations from the University of California and is fluent in four languages.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Anne Melby is Loma de Vida Spa’s new director of spa and recreation
POSTED 23 Oct 2023 . BY Megan Whitby
Anne Melby has held spa leadership roles with Rosewood, Ritz-Carlton and Trilogy Spa Holdings, as well as at Lake Austin Spa Resort in Texas Credit: La Cantera Resort & Spa
Anne Melby is the new director of spa and recreation at Loma de Vida Spa, located at La Cantera Resort & Spa in San Antonio, Texas
Melby has previously worked for ISM Spas, Elizabeth ARden, Red Door Spas + Salons and VIO Med Spa
She brings experience from the spa, wellness, hospitality and med-spa industries
Most recently, she served as president and COO of Fractional COO Hospitality Spa & Wellness
Luxury Texan retreat La Cantera Resort & Spa has appointed Anne Melby as the new director of spa and recreation at its Loma de Vida Spa & Wellness in San Antonio.

In her new role, Melby oversees the daily operations of Loma de Vida, a 25,000sq ft center offering an array of spa services, treatments and wellness classes, along with recreation and retail for La Cantera.

She said: “I’m excited to get back to my luxury resort and spa roots. The incredible beauty of La Cantera, the elevated skill level of the 100 spa and recreation team members as well as the other 600 associates with their passion for guest service makes it a joy to join this team.

“I look forward to enhancing our wellness and recreation programming and building programmes that will be fun and healing, creating lifelong memories.”

Melby’s career track record encompasses leadership roles in spa, wellness, hospitality and med-spa operations.

Prior to joining Loma de Vida, she served as president and COO of Fractional COO Hospitality Spa & Wellness, specialising in remote operational services tailored for new business owners.

Before this, Melby led ISM Spa as SVP launching a new business division, Privai Spa + Salon plus managing ISM Spas for a total portfolio of 22 luxury spas.

Melby was also VP of operations for Elizabeth Arden and Red Door Spa + Salons, managing 15 of 28 spas.

In addition, Melby has held medical-spa leadership positions, including regional director roles at VIO Med Spa and 4Ever Young Anti-Aging Med-Spas. Melby has also held several luxury hospitality leadership roles with five-star resorts and hotels for brands including Rosewood and Ritz-Carlton.

Beyond her wide-ranging career in the industry, Melby is a registered massage therapist in Texas, holds a Project Management Professional certification, has a Project Management Certification from Cornell University, is an LCAM (Florida Community Association Manager) and is a certified ISPA spa supervisor.

She has degrees in Political Science and International Relations from the University of California and is fluent in four languages.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS