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NEWS
London’s Apex Hotel to add Pure Spa as part of £1.5m revamp
POSTED 02 Aug 2017 . BY Tom Walker
The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa in Edinburgh in 2016
Apex City of London Hotel will open a Pure-branded spa in September, as part of a hotel-wide £1.5m redevelopment.

Working in partnership with wellness operator Pure Spa & Beauty, the spa will house five treatment rooms, an infra-red sauna, manicure and pedicure bars, a spray tan booth, relaxation area and boutique retail area.

The treatment menu will feature Elemis facials and massages as well as manicures, pedicures and waxing.

The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa at the Apex Waterloo Place Hotel in Edinburgh in 2016.

“We’re hoping to emulate the success of the Edinburgh spa here in London,” said Brian Tapson, general manager of Apex City of London. “Our guests and locals will benefit from having access to a relaxing space and some of the best treatments available.”

For Pure Spa & Beauty, the London site is part of an expansion push across the UK.

Becky Woodhouse, Pure Spa & Beauty CEO, said: “We’re looking forward to adding another spa to our existing seven across the UK.”

Independently-owned Apex Hotels is headquartered in Edinburgh and currently operates nine hotels in London, Edinburgh, Glasgow and Dundee, with its tenth hotel due to open in Bath in August 2017.
RELATED STORIES
  Apex plans new £60m London hotel


Apex Hotels, the Scottish hotel chain, is to develop a £60m four-star hotel in London.
  Apex plans expansion following £54m sale and leaseback deal


Apex Hotels has raised £54m for its expansion with the sale and leaseback of its two properties in the Grassmarket in Edinburgh.
  Apex London to open next month


Scottish hotel group, Apex Hotels, will launch its first London property in November when the £20m Apex City of London will open to the public.
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Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
London’s Apex Hotel to add Pure Spa as part of £1.5m revamp
POSTED 02 Aug 2017 . BY Tom Walker
The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa in Edinburgh in 2016
Apex City of London Hotel will open a Pure-branded spa in September, as part of a hotel-wide £1.5m redevelopment.

Working in partnership with wellness operator Pure Spa & Beauty, the spa will house five treatment rooms, an infra-red sauna, manicure and pedicure bars, a spray tan booth, relaxation area and boutique retail area.

The treatment menu will feature Elemis facials and massages as well as manicures, pedicures and waxing.

The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa at the Apex Waterloo Place Hotel in Edinburgh in 2016.

“We’re hoping to emulate the success of the Edinburgh spa here in London,” said Brian Tapson, general manager of Apex City of London. “Our guests and locals will benefit from having access to a relaxing space and some of the best treatments available.”

For Pure Spa & Beauty, the London site is part of an expansion push across the UK.

Becky Woodhouse, Pure Spa & Beauty CEO, said: “We’re looking forward to adding another spa to our existing seven across the UK.”

Independently-owned Apex Hotels is headquartered in Edinburgh and currently operates nine hotels in London, Edinburgh, Glasgow and Dundee, with its tenth hotel due to open in Bath in August 2017.
RELATED STORIES
Apex plans new £60m London hotel


Apex Hotels, the Scottish hotel chain, is to develop a £60m four-star hotel in London.
Apex plans expansion following £54m sale and leaseback deal


Apex Hotels has raised £54m for its expansion with the sale and leaseback of its two properties in the Grassmarket in Edinburgh.
Apex London to open next month


Scottish hotel group, Apex Hotels, will launch its first London property in November when the £20m Apex City of London will open to the public.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
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+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Founded in 2014 by spa management expert Julie Bevilacqua, Spa Supply Solutions is a leader in spa p [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS