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NEWS
Rosewood rolls out Asaya brand and plans six new spa resorts for 2018
POSTED 13 Nov 2017 . BY Tom Walker
Rosewood has developed the new Asaya spa brand under the direction of Niamh O'Connell Credit: Rosewood Hotels and Resorts
Asaya is designed to assist guests in recognising areas of their lives they’d like to change and then providing the tools and support they need to make these changes
– Niamh O'Connell, group vice president of guest experience and wellness, Rosewood
Luxury operator Rosewood Hotels and Resorts is set to launch a new holistic wellness concept – part of an expansion which includes six new resorts next year.

Revealing details for the six new openings, Rosewood said the Asaya spa brand will make its debut on 20 November at its first Southeast Asia resort, the Rosewood Phuket, followed by a second Asaya spa in Hong Kong during 2018.

The integrative concept centres on “self-acceptance and self-discovery”, and has been created under the direction of Niamh O’Connell, Rosewood’s group vice president of guest experience and wellness.

Asaya fuses complementary therapies, lifestyle and nutrition coaching with educational wellness programming, fitness activities and specialised healing.

Spa treatments will be delivered using authentic ingredients, while designs include social spaces, as well as areas dedicated to relaxation, reflection and fitness.

Speaking to Spa Business earlier this year, O’Connell said: “Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives – in the ways we work, eat, sleep and socialise.

“Asaya is designed to assist guests in recognising areas of their lives they’d like to change and then providing the tools and support they need to make these changes. Ultimately, this process enables people to adopt an enhanced lifestyle and have a more complete sense of self-acceptance.”

The Asaya concept will include a variety of indoor and outdoor fitness elements, in partnership with Technogym.

It also marks the first time Rosewood has introduced global skincare partnerships, with Maison Caulières and EviDenS de Beautè both on offer.

The Rosewood Hong Kong hotel will occupy 27 floors of the former New World Centre on the city’s Victoria Dockside – the site of a new, US$2.6bn (£1.99bn, €2.23bn) art and design district in the city.

Featuring 199 bedrooms, the hotel will be designed by two New York-based architects’ studios – tonychi and Kohn Pedersen Fox Associates.

The others Rosewood Resorts to open in 2018 are:

Rosewood Miramar Beach Montecito

Located on the site of the former Miramar Beach Hotel in California, the 100-year-old landmark property is owned by private real estate giant Caruso Affiliated.

Rosewood will manage the hotel on behalf of Caruso and facilities will include 124 guestrooms, two swimming pools and the company's other spa brand, 'Sense, A Rosewood Spa'.

Rosewood Luang Prabang

The resort in Laos will open as Rosewood’s first ultra-luxury encampment, featuring luxury tents, villas and suites.

Located adjacent to the UNESCO World Heritage Site Luang Prabang, the property has been designed with elements inspired by Lao tradition and the French colonial style, and will offer eight deluxe villas, three garden villas, six private pool villas and five luxury tents.

Facilities include a Sense spa featuring three treatment rooms and a relaxation area.

Rosewood Guangzhou

Located in the heart of the city’s Tianhe District’s central business area, the property will occupy the top 16 floors of the 530-metre (1,739ft) Guangzhou CTF Finance Centre, the tallest completed building in Guangzhou – one of the fastest-growing Chinese cities.

Featuring 251 guestrooms and 355 Rosewood Residences, the hotel will house a two-level Sense spa with eight spa treatment suites, a health club and an indoor pool.

Rosewood Baha Mar

Located on Cable Beach in Nassau, The Bahamas, Rosewood Baha Mar will offer 185 ocean view rooms and suites and five luxury beachfront villas with private pools.

Facilities include a Sense spa, two swimming pools and a health club.

Rosewood Phnom Penh

The 175-bedroom Rosewood Phnom Penh in Cambodia will occupy the top 14 floors of the city’s 188m (617ft), 39-storey Vattanac Capital Tower One.

Facilities will include a Sense spa with six treatment rooms, a 20m swimming pool and a health club.
RELATED STORIES
  Rosewood opens first Chinese resort in Hainan Bay


Rosewood Hotels & Resorts’ first resort in China has officially opened on Hainan Bay, set within 40 acres of landscaped gardens overlooking the South China Sea.
  Historic Hôtel de Crillon reopens with Rosewood spa and Karl Lagerfeld-designed suites


The iconic Hôtel de Crillon in Paris, France has re-opened after undergoing a four-year, €176m (US$200m, £150m) restoration.
  Rosewood’s upcoming Hoi An resort to include 2,000sq m Asaya spa


Rosewood Hotels & Resorts has announced its latest ultra-luxury property, Rosewood Hoi An, which is scheduled to open in Vietnam in 2019 and will feature an Asaya spa, Rosewood’s innovative, integrated wellness concept.
  Rosewood launches new global wellness concept


Rosewood Hotels & Resorts has launched a new integrative wellness concept, Asaya, which is rooted in the belief in self-acceptance and self-discovery.
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Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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News   Products   Magazine   Subscribe
NEWS
Rosewood rolls out Asaya brand and plans six new spa resorts for 2018
POSTED 13 Nov 2017 . BY Tom Walker
Rosewood has developed the new Asaya spa brand under the direction of Niamh O'Connell Credit: Rosewood Hotels and Resorts
Asaya is designed to assist guests in recognising areas of their lives they’d like to change and then providing the tools and support they need to make these changes
– Niamh O'Connell, group vice president of guest experience and wellness, Rosewood
Luxury operator Rosewood Hotels and Resorts is set to launch a new holistic wellness concept – part of an expansion which includes six new resorts next year.

Revealing details for the six new openings, Rosewood said the Asaya spa brand will make its debut on 20 November at its first Southeast Asia resort, the Rosewood Phuket, followed by a second Asaya spa in Hong Kong during 2018.

The integrative concept centres on “self-acceptance and self-discovery”, and has been created under the direction of Niamh O’Connell, Rosewood’s group vice president of guest experience and wellness.

Asaya fuses complementary therapies, lifestyle and nutrition coaching with educational wellness programming, fitness activities and specialised healing.

Spa treatments will be delivered using authentic ingredients, while designs include social spaces, as well as areas dedicated to relaxation, reflection and fitness.

Speaking to Spa Business earlier this year, O’Connell said: “Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives – in the ways we work, eat, sleep and socialise.

“Asaya is designed to assist guests in recognising areas of their lives they’d like to change and then providing the tools and support they need to make these changes. Ultimately, this process enables people to adopt an enhanced lifestyle and have a more complete sense of self-acceptance.”

The Asaya concept will include a variety of indoor and outdoor fitness elements, in partnership with Technogym.

It also marks the first time Rosewood has introduced global skincare partnerships, with Maison Caulières and EviDenS de Beautè both on offer.

The Rosewood Hong Kong hotel will occupy 27 floors of the former New World Centre on the city’s Victoria Dockside – the site of a new, US$2.6bn (£1.99bn, €2.23bn) art and design district in the city.

Featuring 199 bedrooms, the hotel will be designed by two New York-based architects’ studios – tonychi and Kohn Pedersen Fox Associates.

The others Rosewood Resorts to open in 2018 are:

Rosewood Miramar Beach Montecito

Located on the site of the former Miramar Beach Hotel in California, the 100-year-old landmark property is owned by private real estate giant Caruso Affiliated.

Rosewood will manage the hotel on behalf of Caruso and facilities will include 124 guestrooms, two swimming pools and the company's other spa brand, 'Sense, A Rosewood Spa'.

Rosewood Luang Prabang

The resort in Laos will open as Rosewood’s first ultra-luxury encampment, featuring luxury tents, villas and suites.

Located adjacent to the UNESCO World Heritage Site Luang Prabang, the property has been designed with elements inspired by Lao tradition and the French colonial style, and will offer eight deluxe villas, three garden villas, six private pool villas and five luxury tents.

Facilities include a Sense spa featuring three treatment rooms and a relaxation area.

Rosewood Guangzhou

Located in the heart of the city’s Tianhe District’s central business area, the property will occupy the top 16 floors of the 530-metre (1,739ft) Guangzhou CTF Finance Centre, the tallest completed building in Guangzhou – one of the fastest-growing Chinese cities.

Featuring 251 guestrooms and 355 Rosewood Residences, the hotel will house a two-level Sense spa with eight spa treatment suites, a health club and an indoor pool.

Rosewood Baha Mar

Located on Cable Beach in Nassau, The Bahamas, Rosewood Baha Mar will offer 185 ocean view rooms and suites and five luxury beachfront villas with private pools.

Facilities include a Sense spa, two swimming pools and a health club.

Rosewood Phnom Penh

The 175-bedroom Rosewood Phnom Penh in Cambodia will occupy the top 14 floors of the city’s 188m (617ft), 39-storey Vattanac Capital Tower One.

Facilities will include a Sense spa with six treatment rooms, a 20m swimming pool and a health club.
RELATED STORIES
Rosewood opens first Chinese resort in Hainan Bay


Rosewood Hotels & Resorts’ first resort in China has officially opened on Hainan Bay, set within 40 acres of landscaped gardens overlooking the South China Sea.
Historic Hôtel de Crillon reopens with Rosewood spa and Karl Lagerfeld-designed suites


The iconic Hôtel de Crillon in Paris, France has re-opened after undergoing a four-year, €176m (US$200m, £150m) restoration.
Rosewood’s upcoming Hoi An resort to include 2,000sq m Asaya spa


Rosewood Hotels & Resorts has announced its latest ultra-luxury property, Rosewood Hoi An, which is scheduled to open in Vietnam in 2019 and will feature an Asaya spa, Rosewood’s innovative, integrated wellness concept.
Rosewood launches new global wellness concept


Rosewood Hotels & Resorts has launched a new integrative wellness concept, Asaya, which is rooted in the belief in self-acceptance and self-discovery.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Yon-Ka

As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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