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NEWS
Aspria gets €50m warchest to drive acquisition programme
POSTED 19 Jul 2021 . BY Kate Cracknell
Brian Morris and his board have done a €50m deal with Fortress Investment Group Credit: Aspria
Aspria has done a deal with Fortress Investment Group
The company will have access to a €50m warchest to drive acquisition programme
Fortress is a subsidiary of Japanese giant SoftBank – owner of brands such as Uber and WeWork
The deal with Aspria marks the first serious foray into wellbeing by Fortress
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group.

The deal makes over €50m of investment available to Aspria, accelerating its emergence from COVID-19 lockdowns and placing the company on the acquisition trail.

Fortress, itself a subsidiary of Japanese giant SoftBank – the owner of brands such as Uber and WeWork – currently has US$53.1bn of assets under management on behalf of 1,800 institutional clients and private investors. The deal with Aspria marks its first serious foray into wellbeing.

“As our sector emerges from what has been an incredibly challenging pandemic, we asked ourselves the question: in what direction does Aspria now head?” says Aspria CEO and founder Brian Morris.

“We see this partnership as the foundation of an exciting future direction, not to mention a hugely positive sign for our sector as a whole. It's proof that wellbeing is now on the radar of the biggest financial institutions in the world, not simply as part of a broader group of consumer investments, but as a valuable and worthy market in its own right.

“Wellbeing is no longer peripheral. It's here to stay and plays a crucial role in all our lives, and major investors are now recognising this.”

Rahul Ahuja, MD of Fortress Investment Group, added: “We're very excited about our investment in Aspria, which we believe is the pre-eminent European health club operator, in an industry that has exceptional potential for growth."

Morris added: “Aspria is fortunate to have incredibly loyal members who continued to pay membership throughout lockdown to remain part of our clubs. It is this strong relationship that helped us navigate the crisis and we value that well-earned loyalty.

“This financial partnership is putting us in a position to accelerate out of the crisis, invest in change, deliver on our promises and further grow the estate.

“My team has also been incredible throughout and this partnership ensures a great future for them. They can be prouder than ever of the sector in which they work and confident in the exciting platform Aspria has to move forward at pace.”

The Aspria Group remains wholly owned by CEO Brian Morris and key senior management.

Find out more about Aspria on their website here.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Aspria gets €50m warchest to drive acquisition programme
POSTED 19 Jul 2021 . BY Kate Cracknell
Brian Morris and his board have done a €50m deal with Fortress Investment Group Credit: Aspria
Aspria has done a deal with Fortress Investment Group
The company will have access to a €50m warchest to drive acquisition programme
Fortress is a subsidiary of Japanese giant SoftBank – owner of brands such as Uber and WeWork
The deal with Aspria marks the first serious foray into wellbeing by Fortress
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered into a financial partnership with Fortress Investment Group.

The deal makes over €50m of investment available to Aspria, accelerating its emergence from COVID-19 lockdowns and placing the company on the acquisition trail.

Fortress, itself a subsidiary of Japanese giant SoftBank – the owner of brands such as Uber and WeWork – currently has US$53.1bn of assets under management on behalf of 1,800 institutional clients and private investors. The deal with Aspria marks its first serious foray into wellbeing.

“As our sector emerges from what has been an incredibly challenging pandemic, we asked ourselves the question: in what direction does Aspria now head?” says Aspria CEO and founder Brian Morris.

“We see this partnership as the foundation of an exciting future direction, not to mention a hugely positive sign for our sector as a whole. It's proof that wellbeing is now on the radar of the biggest financial institutions in the world, not simply as part of a broader group of consumer investments, but as a valuable and worthy market in its own right.

“Wellbeing is no longer peripheral. It's here to stay and plays a crucial role in all our lives, and major investors are now recognising this.”

Rahul Ahuja, MD of Fortress Investment Group, added: “We're very excited about our investment in Aspria, which we believe is the pre-eminent European health club operator, in an industry that has exceptional potential for growth."

Morris added: “Aspria is fortunate to have incredibly loyal members who continued to pay membership throughout lockdown to remain part of our clubs. It is this strong relationship that helped us navigate the crisis and we value that well-earned loyalty.

“This financial partnership is putting us in a position to accelerate out of the crisis, invest in change, deliver on our promises and further grow the estate.

“My team has also been incredible throughout and this partnership ensures a great future for them. They can be prouder than ever of the sector in which they work and confident in the exciting platform Aspria has to move forward at pace.”

The Aspria Group remains wholly owned by CEO Brian Morris and key senior management.

Find out more about Aspria on their website here.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Growth for Georgia’s Aspria Fitness chain


Aspria Fitness – a chain of clubs in Georgia, owned by Fitness Company LLC – has opened its latest club in the capital city of Tbilisi.
FEATURE: Company Profile: Sparcstudio Ltd


With over 20 years' experience in spa and wellness design, Sparcstudio creates beautiful, award-winning spas for discerning owners, operators and spa guests
First Italian site for Aspria


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Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
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Davines Group and Rodale Institute join forces to launch regenerative organic research centre
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+ More profiles  
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This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
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+ More directory  
DIARY

 

02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
09-13 Sep 2021

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


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©Cybertrek 2021

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