Jessica Hawkins started racing when she was just eight years old
Elemis will work with Hawkins to celebrate the growing F1 audience she's building
Both brands are dedicated to championing diversity within motor racing
Elemis will unveil exclusive spa experiences at a number of racing events later this year
Jessica Hawkins, Aston Martin Aramco’s head of Formula One Academy and driver ambassador, has become a brand ambassador for skincare company Elemis.
Hawkins’ new role marks the next step in the first-ever collaboration between a luxury British car manufacturer (and its F1 racing team) and Elemis, its official skincare partner,
revealed earlier this year.
The multi-year partnership between the two brands reflects a shared commitment to inclusivity within Formula One, a sport witnessing a shift in its fan base towards young women. Hawkins’ Elemis appointment further solidifies Aston Martin Aramco’s ‘Make a Mark’ strategy to champion diversity and positive change within the sport.
Elemis will work with Hawkins to celebrate the growing female F1 audience she’s building. She is a 30-year-old British racing driver and has been a stunt driver for films including James Bond,
No Time to Die, in 2021. She started racing when she was only eight years old and continues to race professionally. She will compete this year at the GT World Challenge in an Aston Martin Vantage GT3 car.
“I was excited when we announced Elemis as our official skincare partner earlier this year, as it felt like a unique collaboration to bring a skincare brand to the world of Formula One,” said Hawkins. “Not only do I love the products, but I’m also proud to work with a group who care so passionately about empowering communities – both within the world of beauty, and now within the world of motorsport.”
“Jessica’s fearless pursuit of progress in motorsport mirrors our own commitment to challenging the status quo and driving positive change,” said Sean Harrington, CEO and co-founder, Elemis. “Her passion, resilience, and advocacy for greater inclusivity make her a natural partner for Elemis.”
Elemis will unveil exclusive, limited-edition product ranges as part of the tie-up with the F1 team this year. Just this week, the brand launched a pop-up in Harrods, the luxury retailer in London, offering 'pit-stop' facials, skin analysis services and a competition to win a year's supply of its products.
Elemis will also introduce ‘pit stop’ treatments for CIP guests at the Aston Martin Aramco Paddock Club Suite, create a wellness experience at the 2025 Monaco Grand Prix, plus a yet-to-be revealed spa experience aboard the Aston Martin Aramco luxury yacht.
Aston Martin Aramco is the Formula One team created by Aston Martin and Aramco, the majority state-owned Saudi Arabian oil company.
