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NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
  FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
  Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
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News   Products   Magazine   Subscribe
NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
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Marriott International partners with Fitwel for wellness solutions across its residential portfolio
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Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS