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NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
  FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
  Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
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NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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