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NEWS
C¥10bn BBC theme park planned for China
POSTED 28 Sep 2016 . BY Tom Anstey
Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture Credit: BBC
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).

Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture, which is expected to attract five million visitors a year when it opens in 2019.

Covering 400,000sq m (4.3 million sq ft), details are sparse on what will be included in the giant park, but Luneng has confirmed the venture will feature a traditional theme park and a C¥1bn (US$15m, (€13.4m, £11.5m) waterpark by Proslide.

"I think nothing in the world would be similar to our Top Gear and BBC Earth concepts,” said Stephen Davies, BBC Worldwide's director of live entertainment. “It’s something which brings all areas of the world into one place, so in your visit, you experience the whole earth in one day."

Commenting on the plans, Zhou Tao, executive director of Luneng Commerce and Tourism, said that the plans fall in line with China’s theme park boom, especially in an area “hungry to be entertained”. He also said that the plans would drive the local economy, generating employment, encouraging extended visitor stays and encouraging international tourists to visit the region.
PROJECT PROFILE:

BBC theme park China
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).


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NEWS
C¥10bn BBC theme park planned for China
POSTED 28 Sep 2016 . BY Tom Anstey
Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture Credit: BBC
The BBC is teaming up with real estate developer Luneng Group to develop an amusement and leisure park on the island of Wenchang in the South China Sea at a cost of C¥10bn (US$1.5bn, €1.34bn, £1.15bn).

Luneng Group – an offshoot of the State Grid Corporation of China – will use the BBC’s Top Gear and BBC Earth IPs for the new venture, which is expected to attract five million visitors a year when it opens in 2019.

Covering 400,000sq m (4.3 million sq ft), details are sparse on what will be included in the giant park, but Luneng has confirmed the venture will feature a traditional theme park and a C¥1bn (US$15m, (€13.4m, £11.5m) waterpark by Proslide.

"I think nothing in the world would be similar to our Top Gear and BBC Earth concepts,” said Stephen Davies, BBC Worldwide's director of live entertainment. “It’s something which brings all areas of the world into one place, so in your visit, you experience the whole earth in one day."

Commenting on the plans, Zhou Tao, executive director of Luneng Commerce and Tourism, said that the plans fall in line with China’s theme park boom, especially in an area “hungry to be entertained”. He also said that the plans would drive the local economy, generating employment, encouraging extended visitor stays and encouraging international tourists to visit the region.
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Global design firm Forrec is collaborating with BBC Worldwide on plans for fixed attractions based on some of the British broadcaster's most famous brands.
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
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Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
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