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NEWS
Banyan Tree Group rebrands to Banyan Group and gears up for 19 new openings in 2024
POSTED 12 Jan 2024 . BY Megan Whitby
China has proven to be a pivotal market for Banyan Group which has a pipeline of 14 properties planned for the country, 10 of which will open this year Credit: Banyan Group
Banyan Tree Group is embarking on a new chapter and rebranding to the name Banyan Group
The group will open 19 new properties in 2024, over half of which will open in China
Banyan Group has doubled its portfolio in size since 2019
The organisation says the robust growth slated for 2024 has been driven by a resilient recovery post-Covid
Banyan Tree Group is ringing in its 30th anniversary by rebranding as Banyan Group to reflect its evolution into a multi-brand hospitality group.

Having doubled its portfolio since 2019, the group now manages 12 global brands, 75 hotels and resorts, more than 60 spas and galleries and 14 branded residences across 22 countries.

The company shows no signs of slowing down its momentum for 2024 and plans to unveil an additional 19 destinations throughout the year.

This will include new properties and residences in Cambodia (one), China (10), Japan (one), South Korea (two), Thailand (two), Vietnam (two) and Mexico (one).

“This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today,” said Eddy See, president and CEO of Banyan Group.

“Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we’re seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”

Banyan Group says the robust growth slated for 2024 has been driven by a resilient recovery post-Covid, surpassing pre-pandemic metrics across various regional markets.

New programming and initiatives
During 2024, Banyan Group will launch Beyond, a new digital companion that offers a holistic experience across its codified wellbeing framework, and with Banyan – an experiential members programme that rewards engagement, interactions and actions.

The 30h anniversary celebrations will extend globally with 11 trade pop-ups, global consumer campaigns and the launch of eight signature scents inspired by the group's eight pillars of wellbeing.

Banyan Group will also align with the United Nations’ Climate Science-based Targets to develop a 2030 Sustainability Roadmap that addresses both environmental and human capital development in line with its founding ethos of ‘Embracing the Environment, Empowering People’.

In addition, it will launch a circularity pilot project to reinforce its commitment to advancing the hospitality industry’s transition to regenerative practices.

About Banyan Group
Banyan Group is an independent, global hospitality company comprised of 12 distinct global brands including 10 hospitality brands; Veya, Banyan Tree, Angsana, Cassia, Buahan, Dhawa, Folio, Garya, Homm and Laguna.

The organisation operates with wellness as a key tenet and is committed to ‘remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience’.
Credit: Banyan Group
Credit: Banyan Group
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Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
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Global Wellness Summit 2024 to make waves in Scotland with theme “A Watershed Moment for Wellness”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Banyan Tree Group rebrands to Banyan Group and gears up for 19 new openings in 2024
POSTED 12 Jan 2024 . BY Megan Whitby
China has proven to be a pivotal market for Banyan Group which has a pipeline of 14 properties planned for the country, 10 of which will open this year Credit: Banyan Group
Banyan Tree Group is embarking on a new chapter and rebranding to the name Banyan Group
The group will open 19 new properties in 2024, over half of which will open in China
Banyan Group has doubled its portfolio in size since 2019
The organisation says the robust growth slated for 2024 has been driven by a resilient recovery post-Covid
Banyan Tree Group is ringing in its 30th anniversary by rebranding as Banyan Group to reflect its evolution into a multi-brand hospitality group.

Having doubled its portfolio since 2019, the group now manages 12 global brands, 75 hotels and resorts, more than 60 spas and galleries and 14 branded residences across 22 countries.

The company shows no signs of slowing down its momentum for 2024 and plans to unveil an additional 19 destinations throughout the year.

This will include new properties and residences in Cambodia (one), China (10), Japan (one), South Korea (two), Thailand (two), Vietnam (two) and Mexico (one).

“This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today,” said Eddy See, president and CEO of Banyan Group.

“Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we’re seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”

Banyan Group says the robust growth slated for 2024 has been driven by a resilient recovery post-Covid, surpassing pre-pandemic metrics across various regional markets.

New programming and initiatives
During 2024, Banyan Group will launch Beyond, a new digital companion that offers a holistic experience across its codified wellbeing framework, and with Banyan – an experiential members programme that rewards engagement, interactions and actions.

The 30h anniversary celebrations will extend globally with 11 trade pop-ups, global consumer campaigns and the launch of eight signature scents inspired by the group's eight pillars of wellbeing.

Banyan Group will also align with the United Nations’ Climate Science-based Targets to develop a 2030 Sustainability Roadmap that addresses both environmental and human capital development in line with its founding ethos of ‘Embracing the Environment, Empowering People’.

In addition, it will launch a circularity pilot project to reinforce its commitment to advancing the hospitality industry’s transition to regenerative practices.

About Banyan Group
Banyan Group is an independent, global hospitality company comprised of 12 distinct global brands including 10 hospitality brands; Veya, Banyan Tree, Angsana, Cassia, Buahan, Dhawa, Folio, Garya, Homm and Laguna.

The organisation operates with wellness as a key tenet and is committed to ‘remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience’.
Credit: Banyan Group
Credit: Banyan Group
RELATED STORIES
Hacienda Xcanatun’s new Angsana Spa brings the outdoors in with nature-centric design


Banyan Tree Group has refreshed its luxury hotel in Mérida, Mexico, with a new Angsana Spa inspired by Asian and Mexican therapies.
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts


Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.
Banyan Tree debuts new wellness resort concept Veya in Phuket


Hospitality group Banyan Tree Group has launched a new wellbeing brand Banyan Tree Veya in response to the pandemic.
MORE NEWS
Vogue hand-picks 100 of the world’s best spas to curate Global Spa Guide
Conde Nast’s iconic fashion and lifestyle publication Vogue has created a list of 100 of the world's leading spas, known as the Global Spa Guide.
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.
Global Wellness Summit 2024 to make waves in Scotland with theme “A Watershed Moment for Wellness”
The 2024 Global Wellness Summit (GWS) is set to make a splash in Scotland from 4-7 November, with the theme “A Watershed Moment for Wellness”.
Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance.
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Metawell: unlocking the possibilities in a new era of wellness
A decade ago, the Gharieni Group began pioneering the integration of advanced wellness technologies into its spa and treatment beds. This innovative approach has since become one of the industry's most significant disruptions and groundbreaking trends. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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