Italian skincare brand, Comfort Zone, has announced two new appointments to its team.

Hervé Bouvier has been appointed as global brand director and has been tasked with reinforcing the identity and the growth of Comfort Zone alongside its sister brand, Skin Regimen.

Bouvier has 25 years’ industry experience and has previously worked in corporate roles for Estée Lauder, Bobbi Brown Cosmetics and L’Oréal.

“I’m very excited to join these brands with huge potential due to their conscious and high-performing formulae, they have strong family values and a fantastic sustainable office”, said Bouvier.

Comfort Zone has also appointed Tracy Brasenell as UK country manager. Her goal is to develop UK sales growth and reinforce the brand’s visibility in conjunction with the marketing department.

Prior to her Comfort Zone appointment, Brasenell worked for Caudalie, ESPA International and Champneys.

“It is very timely that I join when Comfort Zone and Skin Regimen are elevating their forward-thinking approach and solutions to sustainability to the UK” said Brasenell.

“This is a very exciting time in the market to refocus on treatment needs and expectations of guests and also the ethical and commercial way in which we do this.”