Independent brewer BrewDog has revealed plans to build an immersive craft beer hotel and brewery expansion at its headquarters in Ellon, Aberdeenshire, Scotland.
To be called DogHouse, the hotel is scheduled to open in the first half of 2019 and will be marketed as the world’s first craft beer hotel.
Featuring 26 bedrooms, DogHouse will feature beer taps in the rooms, a built-in shower beer fridge, and rooms will overlook the brewery itself.
Guests will be able to watch brewers at work from rooms overlooking the new facility, providing an “immersive beer experience”.
The hotel and brewery will be built on a 3.25 acre site adjacent to BrewDog’s current brewery.
The funding for the hotel and brewery expansion has come from BrewDog’s Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise more than £53m since 2009 – with more than 73,000 people contributing.
BrewDog cofounder James Watt said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire.
"The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays.”
Watt added that the company is already planning to open a second DogHouse in Columbus, Ohio, US, at the site of its American brewery.
The company has also announced "the biggest BrewDog bar in the world," which will be opening next year in London. The 8,500sq ft BrewDog BrewPub will be situated on the ground floor of the neo-Gothic Minster Building, close to the Tower of London.
