GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
NEWS
COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
POSTED 03 Jun 2020 . BY Megan Whitby
Anna Bjurstam, Six Senses wellness pioneer
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Serious about sustainability: Six Senses signs UN pledge to become plastic-free by 2022


Six Senses Hotels Resorts Spas has become one of the first signatories of the Global Tourism Plastics Initiative, thereby committing itself to becoming plastic-free by 2022.
Six Senses unveils plans for rural Italian escape at historic castle estate


Six Senses has announced plans to open a new Italian resort at a historic castle estate nestled into the Umbrian countryside, in Perugia, scheduled to open in 2023.
MORE NEWS
Florida Spa Association forms strategic alliances with CFSA and FSMA
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.)
One&Only Mandarina opens with exclusive green spa experiences by Tata Harper
One&Only has unveiled a brand new luxury beachfront retreat in Riviera Nayarit, Mexico, with a spa partnered with premium natural product house, Tata Harper Skincare.
Updated: English spas can reopen on 2 December and remain open across all three tiers
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown.
Upcoming Montage Healdsburg names director of spa and unveils wine-inspired programming
Montage has selected Carrie Sotebeer to lead the spa team at the upcoming Montage Healdsburg resort in California, opening 12 December 2020.
+ More news   
LATEST JOBS
+ More jobs  

FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
COMPANY PROFILES
THALION Laboratories

Thalion offers face, body, men and thalasso products and protocols, together with a full range of sp [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Dec 2020

Self-Care and Personal Sustainability Summit

Kripalu Center for Yoga and Health, Massachusetts, United States
03-04 Dec 2020

World Sauna Forum

Online, Finland
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
News   Products   Magazine
NEWS
COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
POSTED 03 Jun 2020 . BY Megan Whitby
Anna Bjurstam, Six Senses wellness pioneer
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Serious about sustainability: Six Senses signs UN pledge to become plastic-free by 2022


Six Senses Hotels Resorts Spas has become one of the first signatories of the Global Tourism Plastics Initiative, thereby committing itself to becoming plastic-free by 2022.
Six Senses unveils plans for rural Italian escape at historic castle estate


Six Senses has announced plans to open a new Italian resort at a historic castle estate nestled into the Umbrian countryside, in Perugia, scheduled to open in 2023.
MORE NEWS
Florida Spa Association forms strategic alliances with CFSA and FSMA
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.)
One&Only Mandarina opens with exclusive green spa experiences by Tata Harper
One&Only has unveiled a brand new luxury beachfront retreat in Riviera Nayarit, Mexico, with a spa partnered with premium natural product house, Tata Harper Skincare.
Updated: English spas can reopen on 2 December and remain open across all three tiers
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown.
Upcoming Montage Healdsburg names director of spa and unveils wine-inspired programming
Montage has selected Carrie Sotebeer to lead the spa team at the upcoming Montage Healdsburg resort in California, opening 12 December 2020.
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.
Carden Park scoops Best New Spa accolade at Good Spa Guide Awards 2020
The Spa at Carden in Northern England has been named the UK’s Best New Spa at this year’s Good Spa Guide (GSG) Awards 2020.
+ More news   
 
FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
COMPANY PROFILES
THALION Laboratories

Thalion offers face, body, men and thalasso products and protocols, together with a full range of sp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

AskNicely
Experience Awesome Increase reviews, testimonials and repeat visits. Empower and motivate your frontline teams to make every customer experience awesome! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Dec 2020

Self-Care and Personal Sustainability Summit

Kripalu Center for Yoga and Health, Massachusetts, United States
03-04 Dec 2020

World Sauna Forum

Online, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS