French skincare brand Caudalie has opened a three-storey flagship boutique and spa in Seoul, South Korea, complete with an in-house wine bar.
Inspired by the founders’ family vineyard and chateau in Bordeaux, the Seoul spa’s facade is covered with a combination of fragrant cedar wood and concrete painted in Caudalie’s signature deep purple colour, and decorated with grape vines.
Upon entering the boutique, a wine bar designed to look like a traditional French bistro serves wines from the family winery, Chateau Smith Haut-Lafitte, as well as cheeses from France.
The retail area features a brass grape vine chandelier and light brass furniture, accentuated with vine railings, and a consultation table is constructed to look like the wine barrels in the chateau, and finished in a thick, white marble.
The second floor features three spa treatment rooms, including one VIP room for couples. Caudalie’s Vinotherapie Spa uses anti-oxidant treatments that make use of grapes, wine, and other vineyard-inspired details, including soaks in wine barrels and body wraps with wine and honey.
“Twenty years after creating the brand, I am delighted to present La Maison Caudalie, Asia’s first flagship boutique spa in Seoul,” said Mathilde Thomas, co-founder of Caudalie.
