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NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
TLEE Spas + Wellness

Founded in 2010 by industry visionary Tracy Lee, TLEE Spas + Wellness is a globally acclaimed spa an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS