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NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
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The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
MORE NEWS
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
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FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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