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Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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