Grafton International, the UK distributor for Italian skincare brand Comfort Zone, has opened a new education facility at its head office in Tamworth, Staffordshire, UK.
Managed by Louise Drysdale, Comfort Zone's education coordinator, the facility - called the education zone - comprises a reception area, hospitality suite, three treatment rooms, a relaxation area and a conference room.
Costing £500,000 (670,300 euro, US$979,600) to build, the facility will be used to train therapists in all the brand's treatments, as well as its philosophy and overall concept.
Treatments will include all Comfort Zone's signature Aromasoul therapies as well as a new collection of four treatments, inspired by the four corners of the globe - Oriental, Mediterranean, Arabian and Indian.
Sarah North, national sales manager for Comfort Zone in the UK, said: "We needed to show that we are not just about selling products but we want to be so much more from the service and education that we offer. Our new training facility is the perfect showcase for our style of the brand and will aid students to become the best therapist they possibly can."
