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NEWS
Community-based wellness and connection top Mindbody's 2023 US trend forecast
POSTED 18 Jan 2023 . BY Megan Whitby
Gen Z and Millennials in particular are searching for wellness experiences that feel connected, emotional and inclusive Credit: Shutterstock/loreanto
17,000 US consumers have been quizzed on their wellness priorities and habits as part of Mindbody’s 2023 Wellness Index survey.

The annual report is conducted by the fitness and wellness industry tech business to forecast the top wellness trends for the year ahead.

This year, Mindbody condensed the findings into five key areas to watch:

Strength in numbers: the rise of the wellness collective
According to Mindbody, the past few years have underscored the importance of connection in our day-to-day lives.

Consumers continue to look to fitness, beauty and wellness businesses as a source of community with nearly half (43 per cent) saying that community is a very important part of wellness experiences.

More than a third are likely to choose wellness businesses that are well known for their community-building activities, and nearly a quarter say they’re more focused on their health and wellness to feel connected to other people.

Showing the correlation between connectedness and wellness, consumers who use beauty and integrative health services reported feeling more connected to their communities than those who don't. Similarly, the more active consumers are, the more socially connected they feel, too.

From the ground up: going back to your roots
Respondents also indicated they’re looking to reconnect with nature, with nearly 40 per cent saying they’re embracing a more natural lifestyle.

When it comes to ‘clean beauty’ women are more conscious, with women reporting they’re more likely to visit a salon or spa that uses natural products and try natural pro-ageing techniques like facial massage and sculpting tools.

In addition, consumers are turning to rest and the great outdoors to boost their mental health, with nearly 40 per cent saying they spend time outside to support their mental wellbeing while 24 per cent go for nature walks or forest baths.

They’re also looking to plants and herbs to reduce stress and improve cognitive function, with more than 4 in 10 Americans having either tried or are interested in trying adaptogens, mushrooms that can reduce negative physiological effects of stress, or nootropics – medical-grade supplements that can support brain performance.

Mindbody found that Millennials and especially Millennial men are most likely to try these options for optimal health.

Gen W: ‘The Wellness Generation’
Another big trend that kept presenting was that Gen Z and Millennials require wellness offerings that feel connected, emotional and inclusive.

In almost every way, Gen Z and Millennials engage with wellness more than their mature counterparts, for example, they reportedly spend the most on fitness, salon, spa and wellness services, and they're most likely to work out at least once a week and eat the daily recommended servings of fruits and vegetables.

These younger generations prioritise their mental wellbeing more than other generations, too.

Gen Z and Millennials are also most interested in the community aspect of wellness, with more than a quarter who say they’re focused on wellness to feel connected to other people, and expect wellness to be a part of the workplace, as they’re more likely to say wellness benefits or perks are important when choosing an employer than other age groups.

Big female energy: the year of the woman
Whether it's going to a female-only gym or taking advantage of the body’s hormonal shifts, Mindbody reported that the data clearly showed American women are tapping into their feminine power like never before.

39 per cent of women say they prefer women-only gyms or fitness studios, which may be why the number of women who experience “gymtimidation” has decreased this year.

For those who are too intimidated to work out in public, seeing more real and diverse bodies in fitness promotions will help. 24 per cent of women also stated that wearing the right outfit (i.e. proper fitness attire or sportswear) will make them feel less intimidated – a trend that’s particularly popular with Gen Z and Millennials.

While periods used to be a taboo topic, talking about cycle syncing, or aligning diet, exercise, and other lifestyle habits with the stages of the menstrual cycle is now becoming an increasingly mainstream topic. 35 per cent of women between 18-50 structure their workouts based on their menstrual cycle, with Gen Z and Millennials most likely to do so.

The number of American women who say they’re sexually fulfilled is also on the rise. This could be due to the growing number of women who actively seek to improve their sexual wellness with enhancement therapies, coaching or workshops and the like.

Longevity: functional fitness for a longer, more fulfilled life
Encouragingly, the Wellness Index findings suggest longevity could become the new weight loss. Consumers report being less concerned with using exercise to control their weight and more concerned with living longer. In fact, almost a third of consumers (29 per cent) say they exercise because they want to live a long and healthy life – a significant increase from last year.

One specific way consumers are optimising their health is functional fitness – a type of strength training that prepares the body for day-to-day activities like squatting, bending, pushing and lunging.

More than half of general consumers engage in movement that prepares the body for daily living, with Millennial men the most likely to do so.

Recovery is also a top priority, with nearly half (47 per cent) of Americans saying practices like stretching and restorative yoga are very important to them.

More than one-third of general consumers have tried or are interested in trying ice baths while over a quarter (26 per cent) of Americans practice biohacking for peak physical and mental performance.

RELATED STORIES
  Recovery-focused spa brand The Covery outlines 2023 expansion plans


Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
  FEATURE: Insight: Now trending


From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
  New report identifies five growth areas, including the metaverse and personalisation


Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval.
MORE NEWS
TheLifeCo Well-being to launch first Caribbean retreat centre as part of major wellness project
Retreat brand TheLifeCo Well-being will make its Caribbean debut in Gros-Islet, Saint Lucia, in 2025, as part of the Caribbean Jewel Seven Wonders project (CJSW).
Architizer celebrates outstanding global wellness architecture with A+Awards
Global online architecture platform Architizer has highlighted some of the world’s most innovative spa and wellness architecture concepts as part of its 12th Annual Architizer A+Awards.
Billingehus unveils nature-inspired spa in Swedish countryside
Billingehus, a tranquil Swedish countryside retreat, has unveiled its new 2,000sq m spa and announced new plans for additional upgrades by 2025.
Gaga retreats celebrating joy of dance to kick off at Schloss Elmau in Germany
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to offer retreats focused on the Gaga intuitive movement practice.
+ More news   

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Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

Advanced regeneration technology: enhance your skin's future with myLEDmask by myBlend
MyBlend’s innovative myLEDmask is the result of years of meticulous research and development in photobiomodulation, phototherapy and laser techniques by Dr Olivier Courtin and his team of experts. [more...]
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COMPANY PROFILES
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28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Community-based wellness and connection top Mindbody's 2023 US trend forecast
POSTED 18 Jan 2023 . BY Megan Whitby
Gen Z and Millennials in particular are searching for wellness experiences that feel connected, emotional and inclusive Credit: Shutterstock/loreanto
17,000 US consumers have been quizzed on their wellness priorities and habits as part of Mindbody’s 2023 Wellness Index survey.

The annual report is conducted by the fitness and wellness industry tech business to forecast the top wellness trends for the year ahead.

This year, Mindbody condensed the findings into five key areas to watch:

Strength in numbers: the rise of the wellness collective
According to Mindbody, the past few years have underscored the importance of connection in our day-to-day lives.

Consumers continue to look to fitness, beauty and wellness businesses as a source of community with nearly half (43 per cent) saying that community is a very important part of wellness experiences.

More than a third are likely to choose wellness businesses that are well known for their community-building activities, and nearly a quarter say they’re more focused on their health and wellness to feel connected to other people.

Showing the correlation between connectedness and wellness, consumers who use beauty and integrative health services reported feeling more connected to their communities than those who don't. Similarly, the more active consumers are, the more socially connected they feel, too.

From the ground up: going back to your roots
Respondents also indicated they’re looking to reconnect with nature, with nearly 40 per cent saying they’re embracing a more natural lifestyle.

When it comes to ‘clean beauty’ women are more conscious, with women reporting they’re more likely to visit a salon or spa that uses natural products and try natural pro-ageing techniques like facial massage and sculpting tools.

In addition, consumers are turning to rest and the great outdoors to boost their mental health, with nearly 40 per cent saying they spend time outside to support their mental wellbeing while 24 per cent go for nature walks or forest baths.

They’re also looking to plants and herbs to reduce stress and improve cognitive function, with more than 4 in 10 Americans having either tried or are interested in trying adaptogens, mushrooms that can reduce negative physiological effects of stress, or nootropics – medical-grade supplements that can support brain performance.

Mindbody found that Millennials and especially Millennial men are most likely to try these options for optimal health.

Gen W: ‘The Wellness Generation’
Another big trend that kept presenting was that Gen Z and Millennials require wellness offerings that feel connected, emotional and inclusive.

In almost every way, Gen Z and Millennials engage with wellness more than their mature counterparts, for example, they reportedly spend the most on fitness, salon, spa and wellness services, and they're most likely to work out at least once a week and eat the daily recommended servings of fruits and vegetables.

These younger generations prioritise their mental wellbeing more than other generations, too.

Gen Z and Millennials are also most interested in the community aspect of wellness, with more than a quarter who say they’re focused on wellness to feel connected to other people, and expect wellness to be a part of the workplace, as they’re more likely to say wellness benefits or perks are important when choosing an employer than other age groups.

Big female energy: the year of the woman
Whether it's going to a female-only gym or taking advantage of the body’s hormonal shifts, Mindbody reported that the data clearly showed American women are tapping into their feminine power like never before.

39 per cent of women say they prefer women-only gyms or fitness studios, which may be why the number of women who experience “gymtimidation” has decreased this year.

For those who are too intimidated to work out in public, seeing more real and diverse bodies in fitness promotions will help. 24 per cent of women also stated that wearing the right outfit (i.e. proper fitness attire or sportswear) will make them feel less intimidated – a trend that’s particularly popular with Gen Z and Millennials.

While periods used to be a taboo topic, talking about cycle syncing, or aligning diet, exercise, and other lifestyle habits with the stages of the menstrual cycle is now becoming an increasingly mainstream topic. 35 per cent of women between 18-50 structure their workouts based on their menstrual cycle, with Gen Z and Millennials most likely to do so.

The number of American women who say they’re sexually fulfilled is also on the rise. This could be due to the growing number of women who actively seek to improve their sexual wellness with enhancement therapies, coaching or workshops and the like.

Longevity: functional fitness for a longer, more fulfilled life
Encouragingly, the Wellness Index findings suggest longevity could become the new weight loss. Consumers report being less concerned with using exercise to control their weight and more concerned with living longer. In fact, almost a third of consumers (29 per cent) say they exercise because they want to live a long and healthy life – a significant increase from last year.

One specific way consumers are optimising their health is functional fitness – a type of strength training that prepares the body for day-to-day activities like squatting, bending, pushing and lunging.

More than half of general consumers engage in movement that prepares the body for daily living, with Millennial men the most likely to do so.

Recovery is also a top priority, with nearly half (47 per cent) of Americans saying practices like stretching and restorative yoga are very important to them.

More than one-third of general consumers have tried or are interested in trying ice baths while over a quarter (26 per cent) of Americans practice biohacking for peak physical and mental performance.

RELATED STORIES
Recovery-focused spa brand The Covery outlines 2023 expansion plans


Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
FEATURE: Insight: Now trending


From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
New report identifies five growth areas, including the metaverse and personalisation


Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval.
MORE NEWS
TheLifeCo Well-being to launch first Caribbean retreat centre as part of major wellness project
Retreat brand TheLifeCo Well-being will make its Caribbean debut in Gros-Islet, Saint Lucia, in 2025, as part of the Caribbean Jewel Seven Wonders project (CJSW).
Architizer celebrates outstanding global wellness architecture with A+Awards
Global online architecture platform Architizer has highlighted some of the world’s most innovative spa and wellness architecture concepts as part of its 12th Annual Architizer A+Awards.
Billingehus unveils nature-inspired spa in Swedish countryside
Billingehus, a tranquil Swedish countryside retreat, has unveiled its new 2,000sq m spa and announced new plans for additional upgrades by 2025.
Gaga retreats celebrating joy of dance to kick off at Schloss Elmau in Germany
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to offer retreats focused on the Gaga intuitive movement practice.
Equinox Hotels to launch futuristic wellbeing resort in Neom's luxury coastal region
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia. The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga- project.
La Maviglia resort and medi-spa opening in Puglia in 2027, designed by Oppenheim Architecture
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027.
+ More news   
 
FEATURED SUPPLIERS

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]

Advanced regeneration technology: enhance your skin's future with myLEDmask by myBlend
MyBlend’s innovative myLEDmask is the result of years of meticulous research and development in photobiomodulation, phototherapy and laser techniques by Dr Olivier Courtin and his team of experts. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aescape

Founded in 2017 by serial entrepreneur Eric Litman, Aescape is the world’s first commercially availa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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