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NEWS
Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
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  Cornish prison attraction hopes for £12m makeover, plus hotel


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  Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
RELATED STORIES
Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


Work is nearing completion on Jamie Fobert Architects’ cliffside extension of Cornwall’s Tate St Ives, with an official opening date now set for 14 October this year.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS