DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase its reach amongst corporate customers.
The deal will result in all of the UK's 117 DW Fitness First sites being added to the Gympass network.
The extension follows a trial period of offering a limited number of DW Fitness First clubs to corporate clients through Gympass.
The trial showed that more than 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility. The findings have now resulted in DW Fitness First extending the partnership to include its entire estate of clubs.
“We're excited to have extended our partnership with Gympass and to have all 117 DW Fitness First sites listed on the platform," said Scott Best, managing director, DW Fitness First.
"With the products, the environments and the encouragement people need to be all kinds of active, DW Fitness First is committed to helping everyone create positive fitness habits."
