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NEWS
Demand for wellness tours and retreats is ramping up reports WeTravel survey
POSTED 20 Sep 2023 . BY Megan Whitby
Today's travellers are bringing wellness with them on holiday Credit: Shutterstock/Ground Picture

Credit: WeTravel
WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings
– Kasi McGurk
WeTravel surveyed 200 travel businesses to find out more about wellness tourists’ booking trends and evolving needs for 2023
From customisation to group travel, wellness travel is changing in a post-pandemic era
WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings
Ninety per cent of wellness travel experiences are retreats that are being customised for travellers
Wellness travel is one of the fastest-growing tourism segments globally and was most recently valued at US$436 billion (£349.8 billion, €407 billion) by the Global Wellness Institute.

In 2022, WeTravel surveyed nearly 200 travel businesses to find out more about wellness tourists’ booking trends and evolving needs for 2023. More than 30 per cent of respondents operate wellness tours and retreats.

In the 2023 Spa Business Handbook, WeTravel global PR and brand manager Kasi McGurk takes a deep dive into the findings:

Wellness travel is: everywhere
The industry was upscaling and over-customising, not only in the typical luxury hot spots like Europe and the Caribbean but across the globe.

In our last survey in 2019, the travel businesses surveyed by WeTravel said Europe and North America were their most popular travel destinations for wellness-specific offerings.

However, in 2023, Asia – which accounted for less than two per cent of wellness travel bookings in 2019 – accounts for more than 10 per cent of all wellness bookings, with South America also noting a similar increase in wellness travellers.

As the top two growth continents in the world for wellness experiences, what the data tells us is that wellness travel is spreading across the globe – with tropical and exotic destinations growing their luxury experiences.

Wellness travel is: for everyone
In 2023, WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings, followed by travellers aged 46 to 60, representing 33 per cent of all bookings.

The 46+ segment increased nearly 10 per cent compared with 2019. However, what the data also shows is that wellness travel is being booked by all age demographics. And while women account for nearly 70 per cent of all wellness travel bookings, they’re most commonly booking for more than one traveller, which often includes a partner.

While wellness retreats have often been about retreating to reset, more wellness experiences are being held in groups.

In 2023, more than 45 per cent of respondents said they’re increasing their group sizes per trip to between 11 and 20 people, as more travellers seeking wellness experiences are looking for community-oriented activities.

Wellness travel is: individualised
In 2023, WeTravel’s report found that 90 per cent of wellness travel experiences are retreats that are being customised for travellers – which is a 14 per cent increase compared with 2019.

In the industry, customisation is less about changing an existing tour or retreat and more about enhancing the experience.

Of the enhancements being made to the tours and retreats, 82 per cent of travellers are looking for special activities and excursions – like a private hike in the Amazon after a luxurious spa morning.

Other enhancements include private transportation (42 per cent) and extra days (38 per cent).

Compared with 2019, customising special activities and private transportation have increased by nearly 20 per cent. From customisation to group travel, wellness travel is changing in a post-pandemic era. However, wellness businesses surveyed by WeTravel expect to have an average of nearly 60 per cent revenue growth by 2023, as more packages and tours are being offered – and travellers are increasingly seeking wellness experiences over packaged holidays.

More about WeTravel
WeTravel is a booking and payments platform for multi-day travel businesses. It claims to be the world’s largest integrated platform to market, manage and monetise trips, and is used by thousands of wellness retreat companies.
RELATED STORIES
  Japan named world’s third biggest wellness economy, worth US$303 billion


Japan has the third largest wellness economy globally – worth US$303 billion (£242.6 billion, €283 billion) – according to data from the Global Wellness Institute (GWI).
  Wellness labelled major global travel trend by American Express Travel report


Wellness is a key driving force behind global traveller behaviour, according to a new consumer insights report published by American Express Travel.
  FEATURE: Global research: What consumers want


Results from WTA’s latest consumer survey
  GWI launches worldwide wellness traveller survey 


‌A survey which takes a deep dive into global wellness travellers’ motivations and needs has been launched by the Global Wellness Institute's (GWI) Wellness Tourism Initiative.
MORE NEWS
One&Only’s new oceanfront spa in Greece offers treatments inspired by Greek mythology and Ayurveda
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island Resort and Private Homes.
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Demand for wellness tours and retreats is ramping up reports WeTravel survey
POSTED 20 Sep 2023 . BY Megan Whitby
Today's travellers are bringing wellness with them on holiday Credit: Shutterstock/Ground Picture
Credit: WeTravel
WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings
– Kasi McGurk
WeTravel surveyed 200 travel businesses to find out more about wellness tourists’ booking trends and evolving needs for 2023
From customisation to group travel, wellness travel is changing in a post-pandemic era
WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings
Ninety per cent of wellness travel experiences are retreats that are being customised for travellers
Wellness travel is one of the fastest-growing tourism segments globally and was most recently valued at US$436 billion (£349.8 billion, €407 billion) by the Global Wellness Institute.

In 2022, WeTravel surveyed nearly 200 travel businesses to find out more about wellness tourists’ booking trends and evolving needs for 2023. More than 30 per cent of respondents operate wellness tours and retreats.

In the 2023 Spa Business Handbook, WeTravel global PR and brand manager Kasi McGurk takes a deep dive into the findings:

Wellness travel is: everywhere
The industry was upscaling and over-customising, not only in the typical luxury hot spots like Europe and the Caribbean but across the globe.

In our last survey in 2019, the travel businesses surveyed by WeTravel said Europe and North America were their most popular travel destinations for wellness-specific offerings.

However, in 2023, Asia – which accounted for less than two per cent of wellness travel bookings in 2019 – accounts for more than 10 per cent of all wellness bookings, with South America also noting a similar increase in wellness travellers.

As the top two growth continents in the world for wellness experiences, what the data tells us is that wellness travel is spreading across the globe – with tropical and exotic destinations growing their luxury experiences.

Wellness travel is: for everyone
In 2023, WeTravel found that travellers aged 31 to 45 represent 61 per cent of the wellness segment bookings, followed by travellers aged 46 to 60, representing 33 per cent of all bookings.

The 46+ segment increased nearly 10 per cent compared with 2019. However, what the data also shows is that wellness travel is being booked by all age demographics. And while women account for nearly 70 per cent of all wellness travel bookings, they’re most commonly booking for more than one traveller, which often includes a partner.

While wellness retreats have often been about retreating to reset, more wellness experiences are being held in groups.

In 2023, more than 45 per cent of respondents said they’re increasing their group sizes per trip to between 11 and 20 people, as more travellers seeking wellness experiences are looking for community-oriented activities.

Wellness travel is: individualised
In 2023, WeTravel’s report found that 90 per cent of wellness travel experiences are retreats that are being customised for travellers – which is a 14 per cent increase compared with 2019.

In the industry, customisation is less about changing an existing tour or retreat and more about enhancing the experience.

Of the enhancements being made to the tours and retreats, 82 per cent of travellers are looking for special activities and excursions – like a private hike in the Amazon after a luxurious spa morning.

Other enhancements include private transportation (42 per cent) and extra days (38 per cent).

Compared with 2019, customising special activities and private transportation have increased by nearly 20 per cent. From customisation to group travel, wellness travel is changing in a post-pandemic era. However, wellness businesses surveyed by WeTravel expect to have an average of nearly 60 per cent revenue growth by 2023, as more packages and tours are being offered – and travellers are increasingly seeking wellness experiences over packaged holidays.

More about WeTravel
WeTravel is a booking and payments platform for multi-day travel businesses. It claims to be the world’s largest integrated platform to market, manage and monetise trips, and is used by thousands of wellness retreat companies.
RELATED STORIES
Japan named world’s third biggest wellness economy, worth US$303 billion


Japan has the third largest wellness economy globally – worth US$303 billion (£242.6 billion, €283 billion) – according to data from the Global Wellness Institute (GWI).
Wellness labelled major global travel trend by American Express Travel report


Wellness is a key driving force behind global traveller behaviour, according to a new consumer insights report published by American Express Travel.
FEATURE: Global research: What consumers want


Results from WTA’s latest consumer survey
GWI launches worldwide wellness traveller survey 


‌A survey which takes a deep dive into global wellness travellers’ motivations and needs has been launched by the Global Wellness Institute's (GWI) Wellness Tourism Initiative.
MORE NEWS
One&Only’s new oceanfront spa in Greece offers treatments inspired by Greek mythology and Ayurveda
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island Resort and Private Homes.
Report identifies diversity, equity and inclusion challenges in health club sector
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
Global Wellness Day 2024 shatters records as 1 billion people unite for wellness and nature
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FEATURED SUPPLIERS

Swissline’s face-saving summer solutions for oily, acne-prone skin
During the summer, hot and humid weather and pollution can activate excess sebum production, leading to clogged pores and acne. [more...]

Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]
+ More featured suppliers  
COMPANY PROFILES
Subtle Energies

Subtle Energies was founded in 1993 as a clinic by Farida Irani in Sydney Australia. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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