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NEWS
Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
RELATED STORIES
Disneyland Paris to open Art of Marvel hotel in June


Disneyland Paris has confirmed that it will open its long-awaited Disney’s Hotel New York – The Art of Marvel hotel in June.
Disney sprinkles its magic on new robot animatronic


Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos


Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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