Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
RELATED STORIES
  Disneyland Paris to open Art of Marvel hotel in June


Disneyland Paris has confirmed that it will open its long-awaited Disney’s Hotel New York – The Art of Marvel hotel in June.
  Disney sprinkles its magic on new robot animatronic


Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
  Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos


Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
RELATED STORIES
Disneyland Paris to open Art of Marvel hotel in June


Disneyland Paris has confirmed that it will open its long-awaited Disney’s Hotel New York – The Art of Marvel hotel in June.
Disney sprinkles its magic on new robot animatronic


Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos


Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS