Dubai’s Burj Al Arab, which is known as the world’s only seven star hotel, has defended its decision to promote its spa and restaurants with Groupon Premium.
In June the hotel ran promotions on wellness packages, brunch at its Al Muntaha restaurant and afternoon noon at Sahn Eddar.
In a statement to Hotelier Middle East the spokesperson for Burj Al Arab said: “Our aim was to challenge this perception by showcasing the extraordinary culinary and spa experiences that are available at Burj Al Arab and opening people’s eyes to the fact that the restaurants and the spa are indeed accessible.
“The initiative was also aligned with our ongoing Back to Burj campaign that focuses on welcoming the local community back to our hotel and to invite them to try our extensive offerings."
