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NEWS
ICC Champions Trophy to net Birmingham £25m
POSTED 29 Sep 2016 . BY Matthew Campelli
Edgbaston chief executive Neil Snowball said the ground had performed well during the 2013 edition of the tournament
Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.

According to a new study compiled by Marketing Birmingham Regional Observatory, the June 2017 event will attract more than 120,000 spectators to the city for five matches.

The ICC Champions Trophy is contested by the top eight ranked international cricket teams.

Edgbaston has been lined up to host high-profile matches such as England v Australia and India v Pakistan, as well as Australia vs New Zealand and Pakistan v South Africa.

The ground – widely acknowledged as one of the most atmospheric in England – will also stage one of the semi-finals.

Neil Snowball, chief executive of Edgbaston Stadium, highlighted the ground’s “leading role” in hosting the 2013 edition of the tournament, which reached a television audience of 2.1m.

Visit Birmingham’s director of marketing and communication, Emma Gray, revealed the role sport had played in Birmingham experiencing a 17 per cent increase in tourists since 2010.

“Birmingham has a proven track record of successfully delivering major global championships and events,” she added. “The city has demonstrated over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the Diamond League athletics, Davis Cup tennis and Rugby World Cup.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
ICC Champions Trophy to net Birmingham £25m
POSTED 29 Sep 2016 . BY Matthew Campelli
Edgbaston chief executive Neil Snowball said the ground had performed well during the 2013 edition of the tournament
Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.

According to a new study compiled by Marketing Birmingham Regional Observatory, the June 2017 event will attract more than 120,000 spectators to the city for five matches.

The ICC Champions Trophy is contested by the top eight ranked international cricket teams.

Edgbaston has been lined up to host high-profile matches such as England v Australia and India v Pakistan, as well as Australia vs New Zealand and Pakistan v South Africa.

The ground – widely acknowledged as one of the most atmospheric in England – will also stage one of the semi-finals.

Neil Snowball, chief executive of Edgbaston Stadium, highlighted the ground’s “leading role” in hosting the 2013 edition of the tournament, which reached a television audience of 2.1m.

Visit Birmingham’s director of marketing and communication, Emma Gray, revealed the role sport had played in Birmingham experiencing a 17 per cent increase in tourists since 2010.

“Birmingham has a proven track record of successfully delivering major global championships and events,” she added. “The city has demonstrated over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the Diamond League athletics, Davis Cup tennis and Rugby World Cup.”
RELATED STORIES
FEATURE: Community Sport : Giving bat to the community


Warwickshire CCC getting Birmingham to play cricket
Warwickshire CCC to hand out 1,000 free cricket bats to youngsters


A thousand youngsters across Birmingham and Warwickshire will receive a free cricket bat as a way to encourage more children into the sport.
Edgbaston to host religious cricket series


Organisers at Edgbaston Cricket Ground are attempting create an environment of religious tolerance and unity by hosting a triangular competition of teams representing three faiths.
FEATURE: Sport surfaces: Natural turf


Edgbaston’s head groundsman reveals what it takes to produce a perfect Ashes pitch
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Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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