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NEWS
ICC Champions Trophy to net Birmingham £25m
POSTED 29 Sep 2016 . BY Matthew Campelli
Edgbaston chief executive Neil Snowball said the ground had performed well during the 2013 edition of the tournament
Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.

According to a new study compiled by Marketing Birmingham Regional Observatory, the June 2017 event will attract more than 120,000 spectators to the city for five matches.

The ICC Champions Trophy is contested by the top eight ranked international cricket teams.

Edgbaston has been lined up to host high-profile matches such as England v Australia and India v Pakistan, as well as Australia vs New Zealand and Pakistan v South Africa.

The ground – widely acknowledged as one of the most atmospheric in England – will also stage one of the semi-finals.

Neil Snowball, chief executive of Edgbaston Stadium, highlighted the ground’s “leading role” in hosting the 2013 edition of the tournament, which reached a television audience of 2.1m.

Visit Birmingham’s director of marketing and communication, Emma Gray, revealed the role sport had played in Birmingham experiencing a 17 per cent increase in tourists since 2010.

“Birmingham has a proven track record of successfully delivering major global championships and events,” she added. “The city has demonstrated over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the Diamond League athletics, Davis Cup tennis and Rugby World Cup.”
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
ICC Champions Trophy to net Birmingham £25m
POSTED 29 Sep 2016 . BY Matthew Campelli
Edgbaston chief executive Neil Snowball said the ground had performed well during the 2013 edition of the tournament
Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.

According to a new study compiled by Marketing Birmingham Regional Observatory, the June 2017 event will attract more than 120,000 spectators to the city for five matches.

The ICC Champions Trophy is contested by the top eight ranked international cricket teams.

Edgbaston has been lined up to host high-profile matches such as England v Australia and India v Pakistan, as well as Australia vs New Zealand and Pakistan v South Africa.

The ground – widely acknowledged as one of the most atmospheric in England – will also stage one of the semi-finals.

Neil Snowball, chief executive of Edgbaston Stadium, highlighted the ground’s “leading role” in hosting the 2013 edition of the tournament, which reached a television audience of 2.1m.

Visit Birmingham’s director of marketing and communication, Emma Gray, revealed the role sport had played in Birmingham experiencing a 17 per cent increase in tourists since 2010.

“Birmingham has a proven track record of successfully delivering major global championships and events,” she added. “The city has demonstrated over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the Diamond League athletics, Davis Cup tennis and Rugby World Cup.”
RELATED STORIES
FEATURE: Community Sport : Giving bat to the community


Warwickshire CCC getting Birmingham to play cricket
Warwickshire CCC to hand out 1,000 free cricket bats to youngsters


A thousand youngsters across Birmingham and Warwickshire will receive a free cricket bat as a way to encourage more children into the sport.
Edgbaston to host religious cricket series


Organisers at Edgbaston Cricket Ground are attempting create an environment of religious tolerance and unity by hosting a triangular competition of teams representing three faiths.
FEATURE: Sport surfaces: Natural turf


Edgbaston’s head groundsman reveals what it takes to produce a perfect Ashes pitch
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Omnisens

Rooted in nature and guided by a holistic philosophy, Omnisens' treatments and products are crafted [more...]
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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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