British skincare brand Elemis has appointed two new executives to its US-based team: Annet King has been named vice president of global education and Lisa Heinemann is director of sales, East Coast.

“We’re thrilled to be adding two exceptional executives to our growing team with our robust brand expansion plans in the United States,” said Sean Harrington, president and co-founder of Elemis, who relocated to the US last year. “Annet will be integral to building the brand and bolstering the learning developments across treatment, product and commercial education while Lisa’s passion for spa and wellness will support our sales growth strategies.”

Both executives will help the brand continue to build its presence within the US market and work to service its existing partners across the spa and retail channels, the company said.

King joins Elemis most recently from The International Dermal Institute and Dermalogica, where she was the senior director of global education responsible for developing, writing, presenting and monitoring the success of all classes and creating the curriculum.

She worked closely with research and development on product innovation and developing state-of-the art professional treatments. In her new role, King will be tasked with leading the development of global education on behalf of Elemis and rolling out Elemis Education Hubs and Training Academies across the US.

“I’m thrilled to be working with Elemis, a brand that has been transforming the skincare and spa industry for over 25 years to provide customers with cutting-edge products and leading research,” said King. “There is a new and very real demand in the US amongst professionals and consumers alike for education, and Elemis is uniquely positioned to fulfil this need.”

Lisa Heinemann joins Elemis directly from HydraFacial MD/Edge Systems where she was regional sales manager of medical/corporate spa divisions.

Heinemann brings more than 20 years of sales and marketing experience in the wellness, skincare and spa industry, and has worked as director of sales and marketing for Sothys USA and at Johnson & Johnson and Life Time Fitness. She will be responsible for managing a team of regional brand managers to implement and deliver strategy and sales goals for the East Coast Elemis spa division.

“I’m looking forward to joining the Elemis team, and bringing my deep understanding of the industry to create the most fruitful partnerships between spas and their resource partners,” said Heinemann.

Elemis has plans to open a House of Elemis flagship spa in Miami by the end of this year.