Elizabeth Arden Red Door Spa has acquired Manicube, an in-office beauty and grooming services provider, in the first of what the company says will be many changes in the year ahead.
Founded three years ago by two Harvard Business School alumnae, Manicube provides nail services and men’s barbering in corporate offices in four markets – New York City, Chicago, San Francisco and Boston – with the tagline “Keeping professionals polished.”
Manicube partners with the HR managers of corporate offices to set up weekly services that the company says increase both employee satisfaction and productivity. It books and takes payments for appointments directly on its website. Manicures can be done in as little as 15 minutes, prompting the company to dub the service “The coffee break with benefits.”
Manicube serves nearly 200 corporate clients across a variety of industries, including numerous Fortune 500 companies. It also has a robust small-group events business, from corporate parties to in-store experiences.
“With Manicube, Red Door Spa is redefining beauty and wellness experiences,” said Todd Walter, CEO of Red Door Spa Holdings. “Together we are creating a new model and standard for the industry, employing top-trained and licensed technicians to service consumers at their convenience, when and where they work, or at the spa.”
Combining Manicube’s technology and services with Red Door’s beauty and wellness expertise will not only allow Red Door Spa to offer guests in-office convenience, but also to build a presence in new markets, the company said.
In addition, the company said the partnership will help companies infuse wellness into their corporate culture by offering employees an expanded menu of in-office beauty and wellness services, starting in 2016.
Manicube co-founder and president Liz Whitman said the two companies share a vision to provide clients with exceptional service and solutions that are adapted to today’s consumers’ needs.
“We anticipate the power of the Red Door brand will help us accelerate Manicube’s growth in additional corporate and group event channels,” she said.
