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NEWS
Finnish folklore and mythology to inspire design of Hyatt’s Grand Hansa Helsinki
POSTED 01 Jan 2020 . BY Megan Whitby
The hotel will open in Helsinki in 2022.

We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.
– Guido Fredrich, Hyatt's regional VP of development for Europe
Finnish folklore will inspire a new Hyatt hotel, due to open in Helsinki in 2022. The property, which is owned by Ylva, is located in the historic Seurahuone Building.

The opening of the 224-room Grand Hansa Hotel will mark the introduction of the Unbound Collection by Hyatt to the Nordics. The existing building is due to be refurbished, with design influences from Finnish folklore and mythology, while the hotel’s historic facade will be retained to represent the city’s past.

“We’re excited by the growth we’ve seen in Helsinki’s tourism sector in recent years,” said Guido Fredrich, Hyatt's regional VP of development for Europe. “We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.”

To realise the scheme, Hyatt has entered into a franchise agreement with Primehotels Oy – a private Finnish company that owns, builds and operates premium hotels in Finland.

The Grand Hansa Hotel will be the eighth addition to the Unbound Collection by Hyatt in Europe.
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The Hyatt Regency Chantilly has opened in the French countryside outside Paris, with a 12,917sq ft (1,200sq m) Spa and Beauty Center.
  Hyatt to build first Alila-branded resort in Europe


Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.
  Park Hyatt Group to roll out island residences in Vietnam


Luxury hospitality brand Park Hyatt Group has announced plans to develop a new resort and residential community on Phu Quoc, Vietnam's largest island.
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The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Finnish folklore and mythology to inspire design of Hyatt’s Grand Hansa Helsinki
POSTED 01 Jan 2020 . BY Megan Whitby
The hotel will open in Helsinki in 2022.
We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.
– Guido Fredrich, Hyatt's regional VP of development for Europe
Finnish folklore will inspire a new Hyatt hotel, due to open in Helsinki in 2022. The property, which is owned by Ylva, is located in the historic Seurahuone Building.

The opening of the 224-room Grand Hansa Hotel will mark the introduction of the Unbound Collection by Hyatt to the Nordics. The existing building is due to be refurbished, with design influences from Finnish folklore and mythology, while the hotel’s historic facade will be retained to represent the city’s past.

“We’re excited by the growth we’ve seen in Helsinki’s tourism sector in recent years,” said Guido Fredrich, Hyatt's regional VP of development for Europe. “We’re thrilled to see the development of Grand Hansa Hotel in the Nordics, as Finland is an important market for us.”

To realise the scheme, Hyatt has entered into a franchise agreement with Primehotels Oy – a private Finnish company that owns, builds and operates premium hotels in Finland.

The Grand Hansa Hotel will be the eighth addition to the Unbound Collection by Hyatt in Europe.
RELATED STORIES
Kyricos receives second industry award


Mia Kyricos, senior vice president and global head of wellbeing for Hyatt, has received a second award in as many months recognising her contributions to the field of wellness and hospitality.
Hyatt opens 9th French property with 1,200sq m spa


The Hyatt Regency Chantilly has opened in the French countryside outside Paris, with a 12,917sq ft (1,200sq m) Spa and Beauty Center.
Hyatt to build first Alila-branded resort in Europe


Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.
Park Hyatt Group to roll out island residences in Vietnam


Luxury hospitality brand Park Hyatt Group has announced plans to develop a new resort and residential community on Phu Quoc, Vietnam's largest island.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS