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NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

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Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
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HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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