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NEWS
DW Sports leads five-way Fitness First split as deal nears completion
POSTED 28 Aug 2016 . BY Liz Terry
Dave Whelan will acquire the majority Fitness First's clubs Credit: Huffington Post
The fate of Fitness First looks likely to be settled within weeks.

Industry sources indicate the portfolio of clubs is likely to be split at least five ways, with Harris Williams handling the negotiations.

Health Club Management reported back in June that Dave Whelan’s DW Sports was in talks to take over the Fitness First portfolio. It’s understood he remains likely to acquire the majority of the sites, with operators, such as The Gym Group, GLL and others coming in to pick up parts of the portfolio.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.

DW Sports’ estate comprises around 80 sites, while there are currently 65 Fitness First clubs.

The deal for the majority of these will enable DW to move closer to rivalling Pure Gym, which has become the UK’s largest private operator, with more than 160 clubs.

Pure is not thought to be in the Fitness First deal, although this has not been confirmed.

Our reporting in June indicated that the enlarged DW would be operated as a dual-brand entity, with Fitness First UK MD Martin Seibold set to be retained and an IPO likely in 2018. However, this has not been confirmed either.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

We'll keep you posted on further developments as they emerge.

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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
DW Sports leads five-way Fitness First split as deal nears completion
POSTED 28 Aug 2016 . BY Liz Terry
Dave Whelan will acquire the majority Fitness First's clubs Credit: Huffington Post
The fate of Fitness First looks likely to be settled within weeks.

Industry sources indicate the portfolio of clubs is likely to be split at least five ways, with Harris Williams handling the negotiations.

Health Club Management reported back in June that Dave Whelan’s DW Sports was in talks to take over the Fitness First portfolio. It’s understood he remains likely to acquire the majority of the sites, with operators, such as The Gym Group, GLL and others coming in to pick up parts of the portfolio.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.

DW Sports’ estate comprises around 80 sites, while there are currently 65 Fitness First clubs.

The deal for the majority of these will enable DW to move closer to rivalling Pure Gym, which has become the UK’s largest private operator, with more than 160 clubs.

Pure is not thought to be in the Fitness First deal, although this has not been confirmed.

Our reporting in June indicated that the enlarged DW would be operated as a dual-brand entity, with Fitness First UK MD Martin Seibold set to be retained and an IPO likely in 2018. However, this has not been confirmed either.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

We'll keep you posted on further developments as they emerge.

RELATED STORIES
DW Sports swoops for all 62 UK Fitness First clubs


DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
marocMaroc

Since its creation in 2007, MarocMaroc has invited the world to explore Moroccan beauty through a u [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS