Fitness First Middle East reveals plans to launch a low-cost brand

Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸

News Features Products Company profilesProfiles Press releasesProfiles Magazine Handbook Advertise Subscribe

NEWS

Fitness First Middle East reveals plans to launch a low-cost brand

POSTED 02 Mar 2020 . BY Tom Walker

The company said it would be revealing more details on the budget chain 'in the coming weeks' Credit: Fitness First

Credit: Fitness First/Youtube

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get your choice of the Spa Business and Spa Business insider weekly ezines, breaking news alerts and every issue of Spa Business and Spa Business insider magazines FREE on digital.

RELATED STORIES

Fitness First Middle East plans 'radical new direction' and rapid expansion
POSTED 27 Feb 2020. BY Tom Walker

Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.

DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign
POSTED 26 Sep 2019. BY Tom Walker

DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.

Fitness First opens Dubai training club
POSTED 20 Jun 2017. BY Deven Pamben

Fitness First Middle East has opened an athletics-inspired club which focuses on fitness programmes in Mudon, Dubai.

MORE NEWS

Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027

Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.

ISPA launches on-demand customer experience course by Dan Gingiss

The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.

Virgin Active opens social wellness club in London's Mayfair

Corinthia appoints Peter Roth as president of hotel operations

Peter Roth has been appointed as Corinthia’s president of hotel operations.

+ More news

FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30

Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

MSpa Oslo series: a timeless bestseller

The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

+ More featured suppliers

COMPANY PROFILES

Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s ﬁnest spas [more...]

Voya Organic Beauty

Voya Organic Beauty, founded in 2006 in Ireland by Mark Walton and Kira Guckian Walton, is a private [more...]

+ More profiles

CATALOGUE GALLERY

Esthetica Catalogue 2025..

RKF

+ More catalogues