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NEWS
Fitness start-ups selected for ActiveLab accelerator programme
POSTED 03 Apr 2018 . BY Tom Walker
Among the ActiveLab innovations is a digital, personalised, AI-based, health and wellbeing coach for pregnant women Credit: Shutterstock
Ukactive has named the 11 fitness tech disruptors that have made it to the industry body's start-up accelerator programme ActiveLab.

Now in its second year, ActiveLab provides the launchpad for innovativions that look to "change the face of the fitness sector" and overturn the physical inactivity crisis.

The 11 start-ups will now undergo a 12-week programme, which includes expert training, strategic development, account management support and access to ukactive's network of fitness and technology partners.

This year's cohort was selected from 120 applications from across the globe and includes companies from the UK, US, Australia and Belgium.

Among the innovations are a platform that uses Google Street View to help home-bound or hospital-bound individuals get active, a digital wellbeing coach for pregnant mothers and an app that challenges children to compete with friends to be more active.

This year's programme is being backed by international technology firms Jonas Software and Life Fitness, as well as Public Health England – which will be working with some of the start-ups to help children become more physically active through the use of technology.

Steven Ward, CEO of ukactive, said: “We need to embrace innovative solutions if we are to overturn the physical inactivity crisis we face today.

“This exciting group of start-ups has the potential to harness the latest technological developments to get more people active and revolutionise the way we move in the future."

Sheila Mitchell, director of Marketing at Public Health England, added: “If we can build on children’s love of technology, we have the potential to transform their health for the better."

The full list of companies taking part in ActiveLab in 2018:

Activ84Health
Created Memoride, a platform that uses Google Street View images to allow home-bound or hospital-bound individuals to “go outside again” using virtual reality.

Baby2Body
A digital, personalised, AI-based health and wellbeing coach for pregnant women and mothers.

Find a Player
A Facebook-esque app that makes it easier for people to organise, find and play more than 140 sports with others.

Fit Link
A platform that connects, promotes and rewards people and businesses who want to stay fit, healthy and happy. Users can challenge, compete and share their fitness activity with others, and earn real monetary awards.

Imin
A data platform used by sports, health, and wellness organisations to build apps that help people find and book sport and fitness activities.

Innerstrength Health
Builds applications to enable health professionals to deliver bespoke programmes of physical activity for at-risk patients

MyCustomerLens
A browser-based insight platform to help sports and fitness providers better understand their customers’ habits, wants and needs.

School of Calisthenics
An online educational platform for people to get active without the need for any equipment, using just their own body weight to train.

TopYa!
Inspires children to get active through mobile video challenges with other children across the world.

UnitChallenge
A technology platform that allows individuals of differing abilities and fitness levels to compete directly with one another across a range of different activities.

Walk With Path
Develops wearables that aid movement and reduce the risk of falls for vulnerable people.
RELATED STORIES
  Fit-tech startups invited to shape future of physical activity sector


Fledgling fit-tech startups will have their products and services nurtured in the second round of ukactive’s ActiveLab programme.
  FEATURE: People profile: Ian Pickles and Imogen Buxton-Pickles


The founders of iMoves and winners of ukactive's ActiveLab competition on providing PE and dance packages to schools
  FEATURE: ukactive update: ActiveLab – The movement revolution


We profile all the ActiveLab finalists and take a look at the innovative products they’ve designed to boost activity levels
  Imoves lands ActiveLab top prize


Imoves - a digital teaching platform to help get schools active - has been named inaugural winner of ukactive’s innovation accelerator programme ActiveLab.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Fitness start-ups selected for ActiveLab accelerator programme
POSTED 03 Apr 2018 . BY Tom Walker
Among the ActiveLab innovations is a digital, personalised, AI-based, health and wellbeing coach for pregnant women Credit: Shutterstock
Ukactive has named the 11 fitness tech disruptors that have made it to the industry body's start-up accelerator programme ActiveLab.

Now in its second year, ActiveLab provides the launchpad for innovativions that look to "change the face of the fitness sector" and overturn the physical inactivity crisis.

The 11 start-ups will now undergo a 12-week programme, which includes expert training, strategic development, account management support and access to ukactive's network of fitness and technology partners.

This year's cohort was selected from 120 applications from across the globe and includes companies from the UK, US, Australia and Belgium.

Among the innovations are a platform that uses Google Street View to help home-bound or hospital-bound individuals get active, a digital wellbeing coach for pregnant mothers and an app that challenges children to compete with friends to be more active.

This year's programme is being backed by international technology firms Jonas Software and Life Fitness, as well as Public Health England – which will be working with some of the start-ups to help children become more physically active through the use of technology.

Steven Ward, CEO of ukactive, said: “We need to embrace innovative solutions if we are to overturn the physical inactivity crisis we face today.

“This exciting group of start-ups has the potential to harness the latest technological developments to get more people active and revolutionise the way we move in the future."

Sheila Mitchell, director of Marketing at Public Health England, added: “If we can build on children’s love of technology, we have the potential to transform their health for the better."

The full list of companies taking part in ActiveLab in 2018:

Activ84Health
Created Memoride, a platform that uses Google Street View images to allow home-bound or hospital-bound individuals to “go outside again” using virtual reality.

Baby2Body
A digital, personalised, AI-based health and wellbeing coach for pregnant women and mothers.

Find a Player
A Facebook-esque app that makes it easier for people to organise, find and play more than 140 sports with others.

Fit Link
A platform that connects, promotes and rewards people and businesses who want to stay fit, healthy and happy. Users can challenge, compete and share their fitness activity with others, and earn real monetary awards.

Imin
A data platform used by sports, health, and wellness organisations to build apps that help people find and book sport and fitness activities.

Innerstrength Health
Builds applications to enable health professionals to deliver bespoke programmes of physical activity for at-risk patients

MyCustomerLens
A browser-based insight platform to help sports and fitness providers better understand their customers’ habits, wants and needs.

School of Calisthenics
An online educational platform for people to get active without the need for any equipment, using just their own body weight to train.

TopYa!
Inspires children to get active through mobile video challenges with other children across the world.

UnitChallenge
A technology platform that allows individuals of differing abilities and fitness levels to compete directly with one another across a range of different activities.

Walk With Path
Develops wearables that aid movement and reduce the risk of falls for vulnerable people.
RELATED STORIES
Fit-tech startups invited to shape future of physical activity sector


Fledgling fit-tech startups will have their products and services nurtured in the second round of ukactive’s ActiveLab programme.
FEATURE: People profile: Ian Pickles and Imogen Buxton-Pickles


The founders of iMoves and winners of ukactive's ActiveLab competition on providing PE and dance packages to schools
FEATURE: ukactive update: ActiveLab – The movement revolution


We profile all the ActiveLab finalists and take a look at the innovative products they’ve designed to boost activity levels
Imoves lands ActiveLab top prize


Imoves - a digital teaching platform to help get schools active - has been named inaugural winner of ukactive’s innovation accelerator programme ActiveLab.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Barr + Wray Ltd

Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS