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Five sports NGBs pledge 'greater strategic alliance' with leisure sector
POSTED 04 Dec 2018 . BY Tom Walker
Five national governing bodies (NGBs) have pledged to work 'more closely' with the leisure sector as part of efforts to increase sports participation numbers.

As part of their commitment to a "long-term strategic alliance with the wider physical activity sector", the five organisations – Badminton England, British Gymnastics, British Weightlifting, British Tennis and Swim England – have all become members of ukactive, the not-for-profit body representing the sector.

The move will allow the five forge closer relationships with ukactive's membership network of gyms, leisure centres and physical activity providers.

The move comes as ukactive's public affairs director Huw Edwards called for all NGBs to make better use of existing facilities within the sector, as well as finding new opportunities to collaborate.

Speaking at the Why Sports Conference in London last week, Edwards said: “NGBs are beginning to see the powerful potential of partnering with the wider physical activity sector in order to boost participation in their sports.

“We stand at the start line of a marathon to shift the way we think about sports facilities and participation, with the power to reimagine existing leisure centres and be more creative in designing new ones.

“Together with Sport England, we want to work with NGBs, leisure centre operators, gyms and other community facilities to bring these sports and services to more people in more locations.

“We look forward to working with our ambitious new members to draw on their expertise as NGBs and help to facilitate new partnerships for them across the sector.”
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National governing bodies of sport (NGBs) have reported a rise in commercial revenue during 2019 – indicating a potential resurgence in corporate sponsorship.
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A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
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The ukactive Research Institute has announced plans to make all academic research it conducts available as 'pre-print articles' to stakeholders in the physical activity sector.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Five sports NGBs pledge 'greater strategic alliance' with leisure sector
POSTED 04 Dec 2018 . BY Tom Walker
Five national governing bodies (NGBs) have pledged to work 'more closely' with the leisure sector as part of efforts to increase sports participation numbers.

As part of their commitment to a "long-term strategic alliance with the wider physical activity sector", the five organisations – Badminton England, British Gymnastics, British Weightlifting, British Tennis and Swim England – have all become members of ukactive, the not-for-profit body representing the sector.

The move will allow the five forge closer relationships with ukactive's membership network of gyms, leisure centres and physical activity providers.

The move comes as ukactive's public affairs director Huw Edwards called for all NGBs to make better use of existing facilities within the sector, as well as finding new opportunities to collaborate.

Speaking at the Why Sports Conference in London last week, Edwards said: “NGBs are beginning to see the powerful potential of partnering with the wider physical activity sector in order to boost participation in their sports.

“We stand at the start line of a marathon to shift the way we think about sports facilities and participation, with the power to reimagine existing leisure centres and be more creative in designing new ones.

“Together with Sport England, we want to work with NGBs, leisure centre operators, gyms and other community facilities to bring these sports and services to more people in more locations.

“We look forward to working with our ambitious new members to draw on their expertise as NGBs and help to facilitate new partnerships for them across the sector.”
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
NGBs see commercial revenue growth, but concerns remain over future funding


National governing bodies of sport (NGBs) have reported a rise in commercial revenue during 2019 – indicating a potential resurgence in corporate sponsorship.
Could financial incentives be the key to getting people more physically active?


A study by research institute RAND Europe has suggested that there is a simple way to dramatically increase people's physical activity levels – by offering them tangible financial rewards.
ukactive Research Institute to speed up the delivery of research to sector


The ukactive Research Institute has announced plans to make all academic research it conducts available as 'pre-print articles' to stakeholders in the physical activity sector.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
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Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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