English rail industry body Rail Delivery Group has launched a rewards platform to support commuters returning to work after the government has eased Covid-19 restrictions.
The national Commuter Rewards website has been launched to help rail commuters going back to office work make the most of their travel time, with offers including a free one-month subscription to The Mindfulness App.
This will provide commuters 24/7 access to meditation and mindfulness guides to help them de-stress, sleep more soundly and improve their relationship with themselves and others.
With the population still under pressure from the pandemic’s far-reaching effects, a recent poll from the rail industry showed 48 per cent of those working from home had been feeling the effects of ‘work from home fatigue’, with this resulting in less motivation (33 per cent), finding it harder to focus (23 per cent) and poorer sleep (25 per cent).
Encouragingly, studies into Mindfulness-Based Stress Reduction indicate that the practice can help ease these problems and also reduce stress, anxiety and occupational stress.
Other incentives in the rewards scheme include free or discounted hot drinks and food from vendors such as Pure and Greggs, as well as exclusive opportunities for access to music streaming, audiobooks, course upgrades and more.
Jacqueline Starr, CEO at Rail Delivery Group, explained: “Designed to encourage and support commuters as they return to the office, the new rewards website helps enhance customers' on-train and at destination experiences.
“Taking the train is more than just a journey – it benefits the environment, economy and local businesses.”
Spencer Craig, CEO at Pure, agreed: “Like most businesses that rely on the commuter market we saw our customer base drop by over 50 per cent due to the work from home restrictions coming into force, and rail commuters no longer coming into the city.
“We’re delighted to be working with the rail industry on their commuter rewards platform and look forward to welcoming customers back.”
To take advantage of the rewards, rail commuters can sign up
here and pick the rewards they want.
